Michael Trautmann

Michael Trautmann Michael Trautmann ist Influencer:in

Founder and Chief Growth Officer NWMS GmbH, Entrepreneur, Advisory and Supervisory Board Member, Consultant, Trainer, Coach, Podcaster, Author and Speaker. Member of the "Hall of Future"

Hamburg und Umgebung
53.492 Follower:innen 500+ Kontakte

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What do you want to be when you grow up? As a kid, I never had a clear answer.

- A teacher?
- An architect?
- A photographer?
- A pilot? A doctor?
- A professional athlete?
- Something with advertising?
- Or maybe a boyband member?

I had too many ideas and an unstoppable curiosity to try new things.

When I earned my PhD in 1993 on ecological marketing, I was ahead of my time.

The topic? Sustainability and business.

The response? Silence. Back then, no one really cared. (Today, we might call that "early adopter struggles.")

But here’s what I learned:
Ideas that come too early aren’t bad ideas – they just need the right time and the right people to bring them to life. That’s where I come in. I thrive on sparking ideas, inspiring others, and igniting momentum.

But I also know my limits: I always need great people around me to turn those sparks into something lasting and impactful.

With my focus on the Future of Work – or as we call it in Germany, New Work – the circle has closed for me. Frithjof Bergmann’s original concept of New Work was always about more than just meaningful work; it also embraced creativity, sustainability, and a vision for a better world. Maybe my PhD wasn’t ahead of its time – maybe it was just the beginning of a very long trend.

Today, my mission is clear: to inspire and encourage people to step out of their comfort zones and grow – through podcasts, books, seminars, and sometimes even over a cup of coffee and a good conversation.

My journey, in a few highlights:

From early leadership roles (Manager and Recruiting Director at Bossard Consultants, Founding President at Springer & Jacoby International, Global Chief Marketing Officer of AUDI AG) to exploring new industries and possibilities.

Founder: kempertrautmann (Global Newcomer Agency 2009), thjnk (Agency of the Year 2017), HYROX (Time Magazine’s Top 100 Most Influential Companies 2024), New Work Masterskills - NWMS GmbH

First Business Angel: Early investor in Appinio, one of my best decisions ever.

Podcast Host: On the Way to New Work, Zoomer meets Boomer, Heartbeat.

Author: On the Way to New Work – Wenn Arbeit zu etwas wird, was Menschen stärkt. More to come.

Husband and proud father of two grown-up sons (29 & 26).

I guess I’m still that kid with too many ideas, always wondering what to try next. But maybe that’s my greatest strength – and the reason I’m so passionate about helping others discover their own.

Or as the wonderful Ragnhild Struss put it: “You are a mixture of Peter Pan and Yoda”. Ok, a big pair of shoes, but I like it.

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Berufserfahrung

  • New Work Masterskills - NWMS GmbH Grafik

    Founder | Chief Growth Officer

    New Work Masterskills - NWMS GmbH

    –Heute 4 Jahre 11 Monate

    Hamburg

    Co-Founder NWMS GmbH - New Work Masterskills

  • Founder und Chairmann

    Hyrox World GmbH

    –Heute 8 Jahre 8 Monate

    Hamburg und Umgebung, Deutschland

  • thjnk

    thjnk

    21 Jahre 6 Monate

    • thjnk Grafik

      Founder, Board Member, Chairman and then Senior Advisor

      thjnk

      –Heute 13 Jahre 4 Monate

      Berlin, Düsseldorf, Hamburg, München, New York

      Business Development, Client Service, Innovation, Digital, Social Media

    • thjnk Grafik

      Founder and CEO (kempertrautmann)

      thjnk

      – 8 Jahre 3 Monate

      Beratung, New Business

  • LEUCHTTURM1917 Grafik

    Author

    LEUCHTTURM1917

    –Heute 2 Monaten

    Hamburg, Deutschland

    Autor bei LEUCHTTURM197 Publisher | NEW WORK JOURNAL | ab dem 23.01.2026 erhältlich.

  • QAware GmbH Grafik

    Mitglied des Beirats

    QAware GmbH

    –Heute 6 Monaten

    München

  • days with us Grafik

    Board Of Advisors

    days with us

    –Heute 1 Jahr 6 Monate

    Schweiz

  • McKinsey & Company Grafik

    Senior Strategic Advisor

    McKinsey & Company

    –Heute 5 Jahre 11 Monate

    Deutschland

  • Coca-Cola Europacific Partners Grafik

    Digital Advisory Board Member

    Coca-Cola Europacific Partners

    – 3 Jahre 4 Monate

    London, England, Vereinigtes Königreich

  • Audi AG Grafik

    Global Chief Marketing Officer

    Audi AG

    – 2 Jahre

    Ingolstadt, Bayern, Deutschland

  • Springer & Jacoby Holding GmbH Grafik

    Managing Partner and President International

    Springer & Jacoby Holding GmbH

    – 5 Jahre

    Hamburg, Deutschland

  • Manager und Recruiting Director

    Bossard Consultants

    – 3 Jahre

    Metropolregion München

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