Myles Lord

💡 Driving Digital Change – with Catena-X At IAA Mobility 2025, Volkswagen showcases how we are accelerating the digital transformation of the automotive value chain. Hauke Stars, Member of the Board of Management (IT), explains: "Making data transparent and sharing it in a structured way across brands and regions has significantly accelerated the digital transformation of the Volkswagen Group. I expect similar momentum from the Catena-X ecosystem, which we are jointly developing with our suppliers and other OEMs." The enabler: Catena-X – the first open data ecosystem with 190+ partners. It enables secure, standardized, and sovereign data exchange – from CO₂ reporting to material certification. The result: transparent collaboration, easier compliance, and higher efficiency. Read below: Christian Vollmer, Board Member Production & Logistics, shares how this transformation is already reshaping Volkswagen. 📍 Meet us at the Catena-X Readiness Fair at IAA MOBILITY. #AutomotiveTechDriver #TechForThePeople #TechDriver #IAAMobility2025 #CatenaX

253

4 Kommentare

I am just returning from the IAA MOBILITY Munich, where we were invited by our partners at AUDI AG to an evening event organised around their new car model. For AUDI AG this is not just a new release, this is a new beginning, the first expression of a new design philosophy, expressed as: Radical Simplicity, Clarity. To me, this feels just right. The car’s exterior design is very pure, reminescent of Audi’s roots but also very modern. But the boldest expression of AUDI AG’s new philosophy is inside the car. Instead of playing the race towards an ever larger screen in the cabin, AUDI AG decided to embed a rather small screen, which folds and disappears under the dashboard. From a positioning point of view, the focus on simplicity and clarity is exactly what I think we need. With the AI era, the value for OEMs, across industries, will not be in providing more content, but filtering content to optimize the cognitive load on the users. AI also gives the opportunity to provide much more naturally the exact information that the passenger needs at any moment, not more. This is also how Neural Concept envisions user experience. In our collaboration with AUDI AG, we hope that this software experience philosophy, into the hands of engineers, will then translate into the right experience for the consumer. Picture with Marwan Khiat who was lead designer on the interior of the car.

182

3 Kommentare

At IAA MOBILITY 2023, Sophia Floersch joined us for a conversation on the future of mobility. This year, we had the privilege of hearing her full keynote — an inspiring look at her journey and her vision for motorsport. She spoke candidly about superficial “diversity PR” and warned against women being reduced to marketing symbols. Sophia highlighted the structural barriers women still face, from fewer sponsors and resources to the fact that only around 2% of FIA-licensed drivers are women. Her call in her keynote was clear: women in motorsport need sustainable support, visibility, and real equality of opportunity. Watch her full keynote here. More about the IAA Summit (incl Conference): https://lnkd.in/emzGZd5g Find the full IAA Conference schedule here: https://lnkd.in/eqGkedJ4 Get your IAA Summit (incl. Conference) ticket: https://lnkd.in/eS5CTQQz

151

9 Kommentare

Buckle up, the future of mobility is here! Our CEO Marc Biron attended IAA Mobility in Munich, where car manufacturers, tech companies, and city planners came together to shape what’s next. Four key themes stood out: 🚀 Technology: the shift to Software-Defined Vehicles (SDV) is accelerating, powered by AI, software, and data. 🌏 Sustainability: the industry is expanding its focus from electrification to the entire vehicle lifecycle, with more recycled and bio-based materials. 🤝 Collaboration: partnerships across the sector are essential to drive this complex transformation. 🚗 Customer Experience: mobility is becoming holistic, with personalisation, mobility-as-a-service, and accessibility at the forefront. Our MeLiBu high-speed protocol is a great example, enabling car makers to create personalized lighting experiences. #InnovationWithHeart

153

Today we launched our very first battery generation: The Unified Cell - made in Europe. 🇪🇺 Kicked off at IAA MOBILITY, PowerCo‘s Unified Cell is ready to enter the market. It will make its debut with the Electric Urban Car Family of Volkswagen, Škoda Auto and CUPRA. In combination with the new Cell-to-Pack battery system, it will set new benchmarks in the small car segment in terms of range, performance and efficiency. 👉 Why it matters: While the EV market is gaining speed and more and more models are being launched, battery cells remain a white spot for Europe‘s automotive industry. PowerCo enters the market in a crucial moment, adding know-how and expertise in a key technology of the 21st century. #IAAMobility #TechDriver

472

9 Kommentare

It’s real… and it’s here. In the second episode of Inside Neue Klasse, Nicki Shields sits down with David Leister—UI Design Lead BMW—who led the development of the BMW Panoramic iDrive. Together, they cover: 📈 The evolution of BMW iDrive ✅ Truths and misconceptions 🏆 How it stands out from the competition 📺 Watch the full episode: https://b.mw/INK-EP2 💡 Learn more about the Neue Klasse: https://b.mw/INK-Series 🎙️ Stay tuned for next week’s episode for more insights from inside the Neue Klasse. #BMW #NeueKlasse BMW Panoramic iDrive includes optional equipment like the BMW 3D Head-Up Display. Availability may depend on model, equipment and market.

133

1 Kommentar