Tanja Huether

🎙️ Broadcast is at a turning point. The broadcast industry is facing a well-documented challenge: an age and skills gap. According to the World Economic Forum and TVRev, experienced broadcast engineers are retiring faster than replacements can be trained. Many broadcasters report difficulties finding young professionals with hands-on knowledge of legacy systems, RF workflows, or even live broadcast compliance, a critical issue for both public and commercial networks. The new generation brings valuable digital-native skills, but often lacks grounding in core broadcast fundamentals. 🔧 How can broadcasters bridge the gap before capability walks out the door? Here are 4 suggestions: 1. Upskill, Upskill, Upskill I've said it before, I'll say it again. The new talent breaking into the market is hungry to learn, and the talent leaving the market is keen to apply themselves as much as possible, and work hard as they have been doing. Invest in everyone, new and existing, in upskilling in new technology and you will have a workforce that takes care of the skill gap issues for you though natural knowledge sharing and collaboration. 2. Retention Through Role Redesign 🛠️ Training Junior staff and new talent to the industry is costly and time consuming. Instead of full retirement, offer phased or repurposed roles: ▪ Part-time advisory engineer after retirement- retain the knowledge that has just left through part-time training roles for the Junior staff. Go beyond traditional "Shadowing". ▪ Special projects (e.g., archive digitisation, compliance overhauls)- essential roles that may be hard to dedicate full time resources to, but suit skilled flexible workers. This keeps critical expertise in-house and gives senior staff purpose and flexibility. 3. Retrain Veterans in Digital-First Workflows Don’t just train young staff, reverse-train your legacy experts in OTT platforms, newsroom automation, AI metadata tagging, and remote cloud production. Create a two-way street of learning. They have invaluable knowledge and skills, and are an often underutilised tool in advancing a company's technology capabilities. 4. Revise Talent Pipelines with School & University Partnerships 🎓 Work with institutions offering media tech programs. Co-develop curriculars based on real broadcast needs. Work with the source of talent coming into the industry early in their education to engage and excite the upcoming workforce in the new generation of technology. We probably don’t need another influencer, but we definitely need another IP Engineer!                 Final Thought: This isn’t about "young vs old." It’s about building broadcast teams with both depth and adaptability. The broadcasters that succeed over the next 5–10 years will be those that treat cross-generational training not as an afterthought, but as a core strategic asset. If you’re exploring ways to modernise workforce planning, I'd be glad to help map the path forward. 👇

81

9 Kommentare

Last week, our Head of Digital Technology, Jan Devos, spoke at the IBC - International Broadcasting Convention, about how federations are embracing cloud-native workflows to produce more events, more efficiently, especially across Tier 2 and Tier 3 competitions.   The session “From Complexity to Clarity: How Sports Federations Can Master Cloud Production and Distribution” explored how HBS is helping clients:  ➡️ Simplify production using off-the-shelf components and automation  ️➡️ Streamline remote collaboration  ➡️ Enable fast-turnaround content for OTT, betting and social platforms  ➡️ Deliver scalable and archive-ready infrastructure built on AWS Jan highlighted real-world lessons from producing over 1,000 matches in the cloud without hype or buzzwords, just a clear strategy to make every event shine, regardless of size or location. 🎥 A big thank you to Amazon Web Services (AWS) for hosting the session and to everyone who joined the conversation. 👏   #IBC2025 #CloudProduction #SportsBroadcast #HBS #InternationalBroadcastingConvention   

45

2 Kommentare

What happens when DSPs unite ad creation and booking into a single workflow? 🤔 🗣️ "More buyers succeed by putting audio on their media plans and more publishers sell more inventory." That's what adpaq, a digital audio DSP, is already achieving for some of Europe's largest broadcasters. 🧩 And the missing piece was self-serve ad creation with AudioStack's API. There's a new normal for AdOps and AdTech with white-label, brand-safe, AI-powered creative automation. Get ahead by reading the full story here ➡️ https://lnkd.in/eWxKZsuM #dsp #adops #adtech #automation #ai #audio #digitalaudio

39

The days of static channel infrastructure are over. Today, networks and event organizers often need to spin up multiple channels quickly. Whether it's a special event, a multi-language rollout, or a one-day stream across multiple platforms, the need for speed and flexibility has never been greater. That’s where modern Master Control makes all the difference. At Broadcast Management Group, Inc., our Network Operations Center gives us the ability to launch multiple linear, OTT, or FAST channels on demand—complete with branding, compliance monitoring, and redundant distribution. And because it's cloud-native, we can scale up or down quickly without compromising control or precision. But it’s not just about playout. We’re also supporting custom distribution for special events—whether that means multiple language versions, region-specific edits, or different broadcast feeds tailored to different platforms. In today’s landscape, it’s not enough to produce the content. You have to be ready to deliver it—anywhere, in any format, at a moment’s notice. #MasterControl #OTT #FastChannels

41

Strategic drivers in European sports broadcasting will be explored during the conference programme at this year's SVG Europe Summit, taking place at De Hallen Studio's on 11 September 2025, sponsored by Panasonic Broadcast & ProAV Europe. In a session moderated by SVG Europe Chair and Sky Deutschland SVP of Sports Production Alessandro Reitano, a panel of execs will explore the key forces reshaping European sports broadcasting, including rising rights costs, digital and regulatory shifts, changing viewer habits, and emerging technologies like AI and cloud production. The speakers will be: Mike Darcey, Media Industry Commentator and Advisor; Jo Ormston, IMG, VP of Business Development; Peter Angell, Sunset+Vine, CEO, and Larissa Görner-Meeus, Consultant, LaraMedia To hear (and gain from) their insights, register for the event now! https://lnkd.in/eUvZcVaF

32

1 Kommentar

The European market is shifting toward ad-based viewing as consumers swap some paid tiers for ad-supported options and streamers lean into hybrid models. In this article from Streaming Media Magazine, Martin Sebelius, CEO of Accedo Video Solutions, highlights what it takes to win: SVOD is going hybrid, and success depends on a 360° data foundation—unifying product, playback, behavior, and ad metrics—and visualising it in one actionable dashboard. Read more here: https://lnkd.in/d2tCQaZH

34

The latest update to MediaCopilot fully integrates with the Model Context Protocol (MCP), turning your video library into an AI command center for video where intelligent agents can act on your content  using simple natural‑language requests in Claude and other AI apps: https://lnkd.in/eVEZV7bR

30