Organiza tus páginas con colecciones
Guarda y categoriza el contenido según tus preferencias.
Incluye datos estructurados relevantes de comercio electrónico
Google
indexa y rastrea
tu sitio web de comercio electrónico al igual que lo hace con otros sitios web
y, además, aplica algoritmos para comprender el contenido y su intención. Los datos estructurados son un
formato apto para lectura automática estandarizado que brinda información sobre una página.
Estos datos ayudan a que Google comprenda mejor tu contenido.
En general, los datos estructurados no son específicos del comercio electrónico, pero hay algunos tipos especialmente pensados para ese uso. Los siguientes recursos son útiles a fin de obtener más información sobre los datos estructurados para tu sitio web de comercio electrónico.
A fin de entender el alcance de los datos estructurados (también llamados lenguaje de marcado de Schema) para un sitio web de comercio electrónico, consulta
schema.org. Google admite muchos
de los tipos de datos estructurados que define schema.org, pero no todos.
Los siguientes tipos de datos estructurados son particularmente relevantes para los sitios web de comercio electrónico. Recuerda que
los compradores podrían encontrarse en diferentes etapas de su recorrido de compra y buscar algo más que solo
páginas de productos.
Tipos de datos estructurados para el comercio electrónico
Para ayudar a Google a comprender la jerarquía de páginas de tu sitio, consulta la
documentación del lenguaje de marcado de rutas de navegación.
Puede ayudar a Google a mostrar un recorrido de ruta de navegación más significativo en los resultados de la búsqueda.
Si tienes una tienda física, indícale a Google más información sobre tu empresa en las páginas de información de la empresa; por ejemplo,
la ubicación de tu tienda y los horarios de atención con
LocalBusiness
datos estructurados.
Para proporcionarle a Google más información sobre los detalles de tu empresa, como el logotipo, la información de contacto, los identificadores de la empresa
y las políticas de devoluciones para tu empresa en general, consulta el
Documentación sobre datos estructurados de Organization.
Si tu sitio web incluye páginas que tratan principalmente sobre videos individuales, marcar correctamente
los videos pregrabados (como en una página de producto) o los eventos de transmisión en vivo puede ayudar a Google
a presentar los videos de forma adecuada en los resultados de la Búsqueda de Google. Consulta nuestra
documentación del lenguaje de marcado de esquemas de videos
para obtener más información.
[null,null,["Última actualización: 2025-08-04 (UTC)"],[[["\u003cp\u003eGoogle uses structured data, a standardized format, to better understand ecommerce website content.\u003c/p\u003e\n"],["\u003cp\u003eEcommerce websites can enhance their search visibility by implementing relevant structured data types like \u003ccode\u003eProduct\u003c/code\u003e, \u003ccode\u003eLocalBusiness\u003c/code\u003e, and \u003ccode\u003eReview\u003c/code\u003e.\u003c/p\u003e\n"],["\u003cp\u003eUtilizing structured data can improve how Google displays your ecommerce site in search results, such as showing breadcrumbs or rich product snippets.\u003c/p\u003e\n"],["\u003cp\u003eSchema.org provides a comprehensive list of structured data types, many of which are supported by Google for ecommerce purposes.\u003c/p\u003e\n"],["\u003cp\u003eContent management systems often offer plugins or extensions that simplify the process of adding structured data to ecommerce websites.\u003c/p\u003e\n"]]],["Google crawls and indexes ecommerce websites, using algorithms to understand content. Employing structured data, a standardized, machine-readable format, enhances Google's content comprehension. Ecommerce-relevant structured data types include `BreadcrumbList` (site hierarchy), `LocalBusiness` (physical store details), `Organization` (business information), `Product` and `ProductGroup` (product details), `Review` (product feedback), and `VideoObject` (video content). Implementing these markups, possibly via CMS plugins, helps Google display information more effectively in search results.\n"],null,["# Structured Data for Ecommerce Sites | Google Search Central\n\nInclude structured data relevant to ecommerce\n=============================================\n\n\nGoogle\n[crawls and indexes](/search/docs/fundamentals/how-search-works)\nyour ecommerce website as it does other websites,\napplying algorithms to understand your content and its intent. Structured data is a\nstandardized machine-readable format for providing information about a page.\nThis can improve the accuracy of Google's understanding of your content.\n\n\nStructured data in general is not specific to ecommerce, although some structured data types\nare. The following resources are useful to learn more about structured data for your ecommerce website.\n\n- For an introduction to how Google uses structured data, see [Understand how structured data works](/search/docs/guides/intro-structured-data).\n- To understand the breadth of structured data (also called schema markup) for an ecommerce website, see [schema.org](https://schema.org/). Google supports many, but not all of, the types of structured data defined by schema.org.\n\n| **Using a Content Management System (CMS)?** If you are using an ecommerce platform, it may be easier to use an integrated platform extension or plugin to add structured data for you.\n\n\nThe following types of structured data are particularly relevant for ecommerce websites. Remember that\nshoppers may be at different stages in their shopping journey and looking for more than just\nproduct pages.\n\n| Ecommerce structured data types ||\n|----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|---|\n| #### [`BreadcrumbList`](/search/docs/appearance/structured-data/breadcrumb) To help Google understand the hierarchy of pages on your site, see the [breadcrumb markup documentation](/search/docs/appearance/structured-data/breadcrumb). This can help Google display a more meaningful breadcrumb trail in search results. | |\n| #### [`LocalBusiness`](/search/docs/appearance/structured-data/local-business) If you have a physical store, tell Google more about your business on your business information pages, such as your store's location and opening hours, with [`LocalBusiness`](/search/docs/appearance/structured-data/local-business) structured data. You may also want to: - Register your business directly with [Google My Business](https://www.google.com/business/). - Register [your physical store locations and store codes](https://support.google.com/business/answer/4542487) for use by Google Merchant Center. - Follow the [Merchant Center guidelines](https://support.google.com/merchants/answer/6363310) for more advice such as sharing return policies on your site. | |\n| #### [`Organization`](/search/docs/appearance/structured-data/organization) To tell Google more about your business details, such as your logo, contact information, business identifiers, and return policies for your business as a whole, see the [`Organization` structured data documentation](/search/docs/appearance/structured-data/organization). | |\n| #### [`Product`](/search/docs/appearance/structured-data/product) and [`ProductGroup`](/search/docs/appearance/structured-data/product-variants) To tell Google more about your products, see the [`Product` structured data documentation](/search/docs/appearance/structured-data/product) (and [product variants](/search/docs/appearance/structured-data/product-variants), if applicable). See also [Set up structured data for Merchant Center](https://support.google.com/merchants/answer/7331077) in the Google Merchant Center documentation for improved participation in shopping related experiences on Google surfaces. | |\n| #### [`Review`](/search/docs/appearance/structured-data/review-snippet) To assist Google understand product reviews on your site and when they are appropriate, see [Review snippet](/search/docs/appearance/structured-data/review-snippet). | |\n| #### [`VideoObject`](/search/docs/appearance/structured-data/video) If your website includes pages that are primarily about individual videos, appropriately marking up prerecorded videos (such as on a product page) or livestream events can help Google present the videos appropriately in Google Search results. See our [video schema markup documentation](/search/docs/appearance/structured-data/video) for more information. | |"]]
