Bid Manager API는 Display & Video 360 보고 기능을 위한 프로그래매틱 인터페이스입니다. 보고서 쿼리를 작성하여 실행하고 결과 보고서 파일을 프로그래매틱 방식으로 검색하는 방법을 제공합니다.
Bid Manager API의 기능에 대한 자세한 내용은 사용자 가이드 및 참조 문서를 확인하세요.
기본 원리
팀에서 HTTP 요청을 전송하여 Bid Manager API를 사용할 수 있습니다. 각 개별 요청은 보고서 생성, 실행, 검색 등의 작업을 실행합니다.
이 API는 다양한 프로그래밍 언어로 된 클라이언트 라이브러리를 제공하여 이러한 요청의 형식을 지정하고 실행하는 데 도움을 줍니다.
지원되는 API 버전에 사용할 수 있는 측정항목과 필터는 때때로 업데이트되며 새 버전이 드물게 출시됩니다. 이전 버전은 지원 중단되며 새 버전이 출시된 후 나중에 종료됩니다.
어떤 특징이 있나요?
Bid Manager API를 사용하면 팀은 프로그래매틱 방식으로 다음을 수행할 수 있습니다.
정기 보고서를 일괄 작성하고 결과 보고서 파일을 정기적으로 검색합니다.
일회성 사용을 위한 임시 보고서 작성 및 실행
이전에 생성된 보고서의 파일을 가져옵니다.
누구를 대상으로 하나요?
Bid Manager API와 통합하는 것은 Display & Video 360에서 집계되고 구조화된 실적 데이터를 정기적으로 검색해야 하는 팀에 이상적입니다. 팀은 Bid Manager API를 사용하여 이러한 데이터의 생성 및 검색을 자동화하여 보고서가 준비되는 즉시 검토할 수 있도록 할 수 있습니다.
[[["이해하기 쉬움","easyToUnderstand","thumb-up"],["문제가 해결됨","solvedMyProblem","thumb-up"],["기타","otherUp","thumb-up"]],[["필요한 정보가 없음","missingTheInformationINeed","thumb-down"],["너무 복잡함/단계 수가 너무 많음","tooComplicatedTooManySteps","thumb-down"],["오래됨","outOfDate","thumb-down"],["번역 문제","translationIssue","thumb-down"],["샘플/코드 문제","samplesCodeIssue","thumb-down"],["기타","otherDown","thumb-down"]],["최종 업데이트: 2025-07-25(UTC)"],[[["\u003cp\u003eThe Bid Manager API allows programmatic access to Display & Video 360 reporting data for building, running, and retrieving reports.\u003c/p\u003e\n"],["\u003cp\u003eIt enables teams to automate report generation and retrieval, using client libraries in various programming languages and OAuth 2.0 for authentication.\u003c/p\u003e\n"],["\u003cp\u003eThe API is ideal for teams needing regular, structured performance data from Display & Video 360, although it requires engineering resources for integration.\u003c/p\u003e\n"],["\u003cp\u003eBid Manager API can be combined with Display & Video 360 API or Structured Data Files to adjust resource settings based on retrieved performance data.\u003c/p\u003e\n"]]],["The Bid Manager API is a programmatic interface for Display & Video 360 reporting, allowing teams to build, run, and retrieve report files via HTTP requests. Using OAuth 2.0 for authentication, it supports creating bulk scheduled and ad hoc reports, and retrieving previously generated files. It is suitable for teams needing regular, structured performance data, and can be combined with Display & Video 360 API or Structured Data Files to update resource settings. New reports are recommended to be created in the Display & Video 360 interface first.\n"],null,["# Bid Manager API\n\nThe Bid Manager API is a programmatic interface for the [Display \\& Video 360\nreporting feature](//support.google.com/displayvideo/topic/2798432). It provides a way to build\nreport queries, run them, and retrieve the resulting report file\nprogrammatically.\n\nSee the [user guides](/bid-manager/guides/getting-started-api) and [reference documentation](/bid-manager/reference/rest) for\nmore information about the features of the Bid Manager API.\n\nHow does it work?\n-----------------\n\nYour team can use the Bid Manager API by sending HTTP requests. Each individual\nrequest executes an action, such as creating, running, or retrieving a report.\nThe API provides [client libraries in a variety of programming\nlanguages](/bid-manager/libraries) to help format and execute these requests.\n\nThe API uses [OAuth 2.0](/identity/protocols/oauth2) to authenticate requests. Credentials for\nauthentication are generated under a [Google Cloud project](//cloud.google.com/resource-manager/docs/creating-managing-projects). You\ncan read more about this in the [Bid Manager API Getting Started\nguide](/bid-manager/guides/getting-started-api).\n\nMetrics and filters available to supported API versions are occasionally updated\nand new versions are released on rare occasions. Earlier versions will be\ndeprecated and later sunset after new versions are released.\n\nWhat can it do?\n---------------\n\nUsing Bid Manager API, your team can programmatically do the following:\n\n- Build scheduled reports in bulk and regularly retrieve the resulting report files.\n- Build and run ad hoc reports for one-off uses.\n- Retrieve files for previously-generated reports.\n\n| **Caution:** Due to the number of restrictions and requirements for report dimensions and metrics, the Bid Manager API recommends that you build new reports in the Display \\& Video 360 interface first.\n\nWho is it built for?\n--------------------\n\nIntegrating with the Bid Manager API is ideal for teams that need to retrieve\naggregated, structured performance data from Display \\& Video 360 on a regular\nbasis. Teams can use the Bid Manager API to automate the generation and\nretrieval of this data, making reports available for review as soon as they are\nready.\n\nTeams will need some engineering resources to build and support an API\nintegration.\n\nWhat products work with it?\n---------------------------\n\n[Display \\& Video 360 API](/display-video/bulk-tools/tools/dv360-api) or [Structured Data Files](/display-video/bulk-tools/tools/sdf) can\nbe used to [update resource settings based on the performance data retrieved\nusing Bid Manager API](/display-video/bulk-tools/use-cases#adjust_settings_based_on_performance). Both of these tools offer the ability to\nupdate settings of existing resources, with the Display \\& Video 360 API enabling\nprogrammatic updates of most types of resources and Structured Data Files\nenabling manual updates of all resources in bulk."]]
