Tetap teratur dengan koleksi
Simpan dan kategorikan konten berdasarkan preferensi Anda.
Pengantar data terstruktur Product
Jika Anda menambahkan data terstruktur ke halaman produk, informasi produk Anda dapat muncul dengan cara yang lebih beragam
di hasil Google Penelusuran (termasuk
Google Gambar dan
Google Lens). Misalnya, pengguna dapat melihat harga,
ketersediaan, rating ulasan, informasi pengiriman, dan lainnya langsung di hasil penelusuran.
Menentukan markup yang akan digunakan
Ada dua kelas utama data terstruktur produk. Ikuti persyaratan untuk jenis yang paling sesuai
dengan kasus penggunaan Anda:
Cuplikan produk:
Untuk halaman produk yang tidak memungkinkan pengguna membeli produk secara langsung. Markup ini memiliki lebih banyak opsi
untuk menentukan informasi ulasan, seperti
kelebihan dan kekurangan di halaman ulasan produk editorial.
Perhatikan bahwa ada hal yang tumpang tindih di antara kedua fitur produk ini. Secara umum, menambahkan properti informasi produk wajib
untuk listingan penjual berarti halaman produk Anda juga memenuhi syarat untuk cuplikan produk.
Kedua fitur tersebut memiliki peningkatan tersendiri, jadi pastikan Anda meninjau keduanya saat menentukan markup mana
yang sesuai dengan konteks situs Anda (semakin banyak properti yang dapat ditambahkan, semakin banyak peningkatan
yang sesuai dengan halaman Anda).
Selain data terstruktur untuk setiap produk yang Anda jual, sebaiknya tambahkan
data terstruktur yang menentukan kebijakan bisnis e-commerce Anda, yang disusun bertingkat dalam markup Organization:
Pengalaman belanja dapat muncul di hasil Google Penelusuran dengan cara berikut.
Daftar ini tidak lengkap—Google Penelusuran terus mempelajari cara baru yang lebih baik
untuk membantu orang menemukan apa yang mereka cari, dan pengalamannya dapat berubah seiring waktu.
Cuplikan produk
Hasil teks
yang mencakup informasi produk tambahan seperti rating, informasi ulasan, harga,
dan ketersediaan
Produk populer
Presentasi yang kaya secara visual untuk produk yang dijual
Panel info belanja
Informasi produk mendetail dengan daftar penjual (menggunakan detail seperti
kode produk)
Google Gambar
Gambar anotasi produk yang tersedia untuk dijual
Peningkatan hasil penelusuran
Peningkatan hasil penelusuran ditampilkan atas diskresi setiap pengalaman, dan dapat
berubah seiring waktu. Oleh karena itu, sebaiknya berikan sebanyak mungkin informasi produk multimedia
yang tersedia, terlepas dari pengalaman tertentu yang akan menggunakannya.
Berikut beberapa contoh cara meningkatkan hasil multimedia produk:
Kelebihan dan Kekurangan: Sebutkan kelebihan dan kekurangan
dalam deskripsi ulasan produk agar dapat disorot di hasil penelusuran.
Pengiriman: Cantumkan biaya pengiriman,
terutama pengiriman gratis, agar pembeli dapat mengetahui total biayanya.
Ketersediaan: Berikan data ketersediaan
untuk membantu pelanggan mengetahui kapan stok produk Anda tersedia.
Penurunan harga: Penurunan harga dihitung oleh Google dengan mengamati perubahan
harga produk seiring waktu. Diskon belum tentu akan ditampilkan.
Pengembalian: Cantumkan informasi pengembalian,
seperti kebijakan pengembalian, biaya terkait
pengembalian, dan jangka waktu pelanggan dapat mengembalikan produk.
Memberikan data produk ke Google Penelusuran
Untuk memberikan data produk kaya ke Google Penelusuran, Anda dapat menambahkan
data terstruktur Product ke halaman web, mengupload feed data melalui Google Merchant Center
dan mengaktifkan listingan gratis dalam konsol Merchant Center, atau keduanya. Dokumentasi Pusat Penelusuran
berfokus pada data terstruktur di halaman web.
Menyediakan data terstruktur di halaman web dan feed Merchant Center akan memaksimalkan
kelayakan Anda berbagai jenis pengalaman dan membantu Google memahami serta memverifikasi data Anda dengan benar.
Beberapa pengalaman menggabungkan data dari data terstruktur dan feed Google Merchant Center jika
keduanya tersedia. Misalnya, cuplikan produk dapat menggunakan data harga dari
feed penjual Anda jika cuplikan produk tidak ada dalam data terstruktur di halaman. Dokumentasi
feed Google Merchant Center
mencakup persyaratan dan rekomendasi tambahan untuk atribut feed.
[[["Mudah dipahami","easyToUnderstand","thumb-up"],["Memecahkan masalah saya","solvedMyProblem","thumb-up"],["Lainnya","otherUp","thumb-up"]],[["Informasi yang saya butuhkan tidak ada","missingTheInformationINeed","thumb-down"],["Terlalu rumit/langkahnya terlalu banyak","tooComplicatedTooManySteps","thumb-down"],["Sudah usang","outOfDate","thumb-down"],["Masalah terjemahan","translationIssue","thumb-down"],["Masalah kode / contoh","samplesCodeIssue","thumb-down"],["Lainnya","otherDown","thumb-down"]],["Terakhir diperbarui pada 2025-08-04 UTC."],[[["\u003cp\u003eAdding structured data to your product pages enables them to appear in enhanced ways within Google Search results, including Google Images and Google Lens, showcasing details such as price, availability, and reviews.\u003c/p\u003e\n"],["\u003cp\u003eThere are two primary types of product structured data: Product snippets, ideal for non-purchasable product pages, and Merchant listings, tailored for product pages with direct purchase options.\u003c/p\u003e\n"],["\u003cp\u003eProviding rich product data like reviews, shipping details, and availability can enhance the visibility of your products in Google Search results with features like ratings, pros and cons, and price drops.\u003c/p\u003e\n"],["\u003cp\u003eYou can supply product data to Google Search by incorporating \u003ccode\u003eProduct\u003c/code\u003e structured data on your website, uploading data feeds through Google Merchant Center, or utilizing both methods for optimal visibility and data accuracy.\u003c/p\u003e\n"],["\u003cp\u003eGoogle Search combines data from structured data and Merchant Center feeds when available to enhance product listings, such as using pricing data from your feed if it's missing from the structured data on your webpage.\u003c/p\u003e\n"]]],["Product structured data enhances how product information appears in Google Search, including Google Images and Lens. Two markup types exist: **Product snippets** for non-purchase pages, emphasizing reviews, and **Merchant listings** for purchase pages, highlighting product details like sizing and shipping. Adding product variant data can help Google. Key actions include adding structured data to webpages, or uploading data feeds to Google Merchant Center to enhance search visibility with details like ratings, shipping, availability, price drops, and return information. Providing both structured data and a Merchant Center feed maximizes product visibility.\n"],null,["# Intro to Product Structured Data on Google | Google Search Central\n\nIntroduction to `Product` structured data\n=========================================\n\n\nWhen you add structured data to your product pages, your product information can appear in richer\nways in Google Search results (including\n[Google Images](https://images.google.com/) and\n[Google Lens](https://lens.google/)). For example, users can see price,\navailability, review ratings, shipping information, and more right in search results.\n\nDeciding which markup to use\n----------------------------\n\nThere are two main classes of product structured data. Follow the requirements for the type that best\nsuits your use case:\n\n- **[Product snippets](/search/docs/appearance/structured-data/product-snippet)** : For product pages where people can't directly purchase the product. This markup has more options for specifying review information, like [pros and cons](/search/docs/appearance/structured-data/product-snippet#pros-cons-example) on an editorial product review page.\n- **[Merchant listings](/search/docs/appearance/structured-data/merchant-listing)** : For pages where customers can purchase products from you. This markup has more options for specifying detailed product information, like [apparel sizing](/search/docs/appearance/structured-data/merchant-listing#size-specification-properties), [shipping details](/search/docs/appearance/structured-data/merchant-listing#shipping), and [return policy](/search/docs/appearance/structured-data/merchant-listing#returns) information.\n\n\nNote that there is some overlap between the two product features. In general, adding the [required product information properties](/search/docs/appearance/structured-data/merchant-listing#product-information)\nfor merchant listings means that your product pages can also be eligible for product snippets.\nBoth features have their own enhancements, so be sure to review both when deciding which markup\nmakes sense in the context of your site (the more properties you can add, the more enhancements\nyour page can be eligible for).\n| **Do you offer variants of your products?** Adding [product variant structured data](/search/docs/appearance/structured-data/product-variants) can help Google better understand which products are variations of the same parent product. Both product snippets and merchant listings support product variants.\n\nIn addition to structured data for the individual products that you sell, we also recommend you add\nstructured data defining the policies of your ecommerce business, nested under `Organization` markup:\n\n- **[Merchant return policy](/search/docs/appearance/structured-data/return-policy)**: Specify the return policy (or policies) for your business.\n- **[Loyalty Program](/search/docs/appearance/structured-data/loyalty-program)**: Specify the loyalty program that you offer.\n\nHow shopping experiences can appear on Google Search\n----------------------------------------------------\n\n\nHere's how shopping experiences can appear in Google Search results.\nThis list is not exhaustive---Google Search is constantly exploring new and better ways\nto help people find what they're looking for, and the experiences may change over time.\n\n|--------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|---|\n| ##### Product snippet A [text result](/search/docs/appearance/visual-elements-gallery#text-result) that includes additional product information such as ratings, review information, price, and availability | |\n| ##### Popular products Visually rich presentation of products for sale | |\n| ##### Shopping knowledge panel Detailed product information with a list of sellers (using details such as product identifiers) | |\n| ##### Google Images Annotated images of products available for sale | |\n\n### Result enhancements\n\n\nSearch result enhancements are shown at the discretion of each experience, and may\nchange over time. For this reason, it is recommended to provide as much rich product information\nas available, without concern for the exact experiences that will use it.\nHere are some examples of how product rich results may be enhanced:\n\n- **Ratings** : Enhance the appearance of your search result by providing [customer reviews and ratings](/search/docs/appearance/structured-data/product-snippet#product-reviews).\n- **Pros and Cons** : Identify [pros and cons](/search/docs/appearance/structured-data/product-snippet#pros-cons) in your product review description so they can be highlighted in search results.\n- **Shipping** : Share [shipping costs](/search/docs/appearance/structured-data/merchant-listing#shipping), especially free shipping, so shoppers understand the total cost.\n- **Availability** : Provide [availability](/search/docs/appearance/structured-data/merchant-listing#availability) data to help customers know when you have a product in stock.\n- **Price drop**: Price drops are computed by Google by observing price changes for the product over time. Price drops are not guaranteed to be shown.\n- **Returns** : Share [return information](/search/docs/appearance/structured-data/merchant-listing#returns), such as your return policy, fees involved in returns, and how many days customers have to return a product.\n\nProviding product data to Google Search\n---------------------------------------\n\n\nTo provide rich product data to Google Search you can add\n`Product` structured data to your web pages, upload data feeds with Google Merchant\nCenter and opt into free listings within the Merchant Center console, or both. The Search Central\ndocumentation focuses on structured data on web pages.\n\n\nProviding both structured data on web pages and a Merchant Center feed maximizes\nyour eligibility to experiences and helps Google correctly understand and verify your data.\nSome experiences combine data from structured data and Google Merchant Center feeds if\nboth are available. For example, product snippets may use pricing data from your\nmerchant feed if it's not present in the structured data on the page. The\n[Google Merchant Center feed documentation](https://support.google.com/merchants/answer/7052112)\nincludes additional recommendations and requirements for feed attributes.\n\n\nIn addition to Google Search, learn more about eligibility to the\n[Google Shopping tab](https://support.google.com/merchants/answer/9826670)\nby reading the\n[data and eligibility requirements in Google Merchant Center](https://support.google.com/merchants/answer/9199328)."]]
