我今年写了很多与奶酪相关的文章：谁能忘记<a href="https://example.com/blue-cheese-vs-gorgonzola">对蓝纹奶酪和戈尔根朱勒干酪的争议</a>、获得 Cheesiest Research Medal 殊荣的<a href="https://example.com/worlds-oldest-brie">全球最古老的那块布里干酪</a>、对<a href="https://example.com/the-lost-cheese">丢失的奶酪</a>的史诗般复述，以及我个人的最爱即<a href="https://example.com/boy-and-his-cheese">男孩与奶酪：两个不可思议的朋友的故事</a>。
内部链接：交叉引荐您自己的内容
您通常可能会考虑链接能否正常指向外部网站，但如果能加大对用于内部链接的定位文字的关注，则可帮助用户和 Google 更轻松地了解您的网站并找到您网站上的其他网页。对于您重视的每个网页，您都应在您网站上至少 1 个其他网页中提供相应的引荐链接。想想您网站上的哪些其他资源可帮助读者理解您网站上的某个给定网页，并在上下文中提供指向相应网页的链接。
[[["易于理解","easyToUnderstand","thumb-up"],["解决了我的问题","solvedMyProblem","thumb-up"],["其他","otherUp","thumb-up"]],[["没有我需要的信息","missingTheInformationINeed","thumb-down"],["太复杂/步骤太多","tooComplicatedTooManySteps","thumb-down"],["内容需要更新","outOfDate","thumb-down"],["翻译问题","translationIssue","thumb-down"],["示例/代码问题","samplesCodeIssue","thumb-down"],["其他","otherDown","thumb-down"]],["最后更新时间 (UTC)：2025-08-04。"],[[["\u003cp\u003eGoogle uses links to determine page relevancy and discover new content, so ensure your links are crawlable by using the \u003ccode\u003e<a>\u003c/code\u003e HTML element with an \u003ccode\u003ehref\u003c/code\u003e attribute containing a resolvable web address.\u003c/p\u003e\n"],["\u003cp\u003eOptimize your anchor text by making it descriptive, concise, and relevant to both the linked page and the current page, avoiding generic phrases like "click here" and overly long or keyword-stuffed text.\u003c/p\u003e\n"],["\u003cp\u003eUtilize internal links to connect related content within your site, helping users and Google navigate your site more easily, and consider external links to establish trustworthiness and provide context when referencing outside sources.\u003c/p\u003e\n"],["\u003cp\u003eWhen linking externally, use \u003ccode\u003enofollow\u003c/code\u003e only for untrusted sources, and use \u003ccode\u003esponsored\u003c/code\u003e or \u003ccode\u003enofollow\u003c/code\u003e for paid links or user-generated content containing links.\u003c/p\u003e\n"]]],["Google uses links for page relevancy and discovery. Ensure links are crawlable by using `\u003ca\u003e` elements with `href` attributes. Anchor text, the visible link text, should be descriptive, concise, and relevant, helping users and Google understand the linked content. For images, use the `alt` attribute for anchor text. Avoid generic text like \"click here.\" Internal linking helps users and Google navigate your site, while external links should be used to provide context and establish trustworthiness.\n"],null,["# SEO Link Best Practices for Google | Google Search Central\n\nLink best practices for Google\n==============================\n\nGoogle uses links as a signal when determining the relevancy of pages and to find new pages\nto crawl. Learn how to make your links crawlable so that Google can find other pages on your\nsite via the links on your page, and how to improve your anchor text so that it's easier for\npeople and Google to make sense of your content.\n\nMake your links crawlable\n-------------------------\n\nGenerally, Google can only crawl your link if it's an `\u003ca\u003e` HTML element (also\nknown as *anchor element* )\nwith an `href` attribute. Most links in other formats won't be parsed and extracted\nby Google's crawlers. Google can't reliably extract URLs from `\u003ca\u003e` elements\nthat don't have an `href` attribute or other tags that perform as links because of\nscript events. Here are examples of links that Google can and can't parse:\n\n**Recommended (Google can parse)** \n\n```\n\u003ca href=\"https://example.com\"\u003e\n``` \n\n```\n\u003ca href=\"/products/category/shoes\"\u003e\n``` \n\n```\n\u003ca href=\"./products/category/shoes\"\u003e\n``` \n\n```\n\u003ca href=\"/products/category/shoes\" onclick=\"javascript:goTo('shoes')\"\u003e\n``` \n\n```\n\u003ca href=\"/products/category/shoes\" class=\"pretty\"\u003e\n```\n| Links are also crawlable when you use JavaScript to insert them into a page dynamically as long as it uses the HTML markup shown above.\n\n**Not recommended (but Google may still\nattempt to parse this):** \n\n```\n\u003ca routerLink=\"products/category\"\u003e\n``` \n\n```\n\u003cspan href=\"https://example.com\"\u003e\n``` \n\n```\n\u003ca onclick=\"goto('https://example.com')\"\u003e\n```\n\n\nMake sure that the URL in your `\u003ca\u003e` element resolves into an actual web\naddress (meaning, it resembles a URI) that Google crawlers can send requests to, for example:\n\n**Recommended (Google can resolve):** \n\n```\n\u003ca href=\"https://example.com/stuff\"\u003e\n``` \n\n```\n\u003ca href=\"/products\"\u003e\n``` \n\n```\n\u003ca href=\"/products.php?id=123\"\u003e\n```\n\n**Not recommended (but Google may still\nattempt to resolve this):** \n\n```\n\u003ca href=\"javascript:goTo('products')\"\u003e\n``` \n\n```\n\u003ca href=\"javascript:window.location.href='/https/developers.google.com/products'\"\u003e\n```\n\nAnchor text placement\n---------------------\n\n\n*Anchor text* (also known as *link text* ) is the visible text of a link. This\ntext tells people and Google something about the page you're linking to. Place anchor text\nbetween [`\u003ca\u003e` elements that Google can crawl](#crawlable-links).\n\n**Good:**\n\u003e \\\u003ca href=\"https://example.com/ghost-peppers\"\\\u003e**ghost peppers** \\\u003c/a\\\u003e\n\n**Bad (empty link text):**\n\u003e \\\u003ca href=\"https://example.com\"\\\u003e\\\u003c/a\\\u003e\n\n\nAs a fallback, Google can use the `title` attribute as anchor text if the\n`\u003ca\u003e` element is for some reason empty.\n\u003e \\\u003ca href=\"https://example.com/ghost-pepper-recipe\" title=\"**how to pickle ghost peppers** \"\\\u003e\\\u003c/a\\\u003e\n\n\nFor images as links, Google uses the `alt` attribute of the `img` element\nas anchor text, so be sure to [add descriptive alt text to your images](/search/docs/appearance/google-images#descriptive-alt-text):\n\n**Good:**\n\u003e \\\u003ca href=\"/add-to-cart.html\"\\\u003e\\\u003cimg src=\"enchiladas-in-shopping-cart.jpg\" alt=\"**add enchiladas to your cart** \"/\\\u003e\\\u003c/a\\\u003e\n\n**Bad (empty alt text and empty link text):**\n\u003e \\\u003ca href=\"/add-to-cart.html\"\\\u003e\\\u003cimg src=\"enchiladas-in-shopping-cart.jpg\" alt=\"\"/\\\u003e\\\u003c/a\\\u003e\n\n\nIf you are using JavaScript to insert anchor text, use the [URL Inspection Tool](https://support.google.com/webmasters/answer/9012289)\nto make sure it's present in the rendered HTML.\n\nWrite good anchor text\n----------------------\n\n\nGood anchor text is descriptive, reasonably concise, and relevant to the page that it's on\nand to the page it links to. It provides context for the link, and sets the expectation for your readers.\nThe better your anchor text, the easier it is for people to\nnavigate your site and for Google to understand what the page you're linking to is about.\n\n**Bad (too generic):**\n\u003e \\\u003ca href=\"https://example.com\"\\\u003e**Click here** \\\u003c/a\\\u003e to learn more.\n\u003e \\\u003ca href=\"https://example.com\"\\\u003e**Read more** \\\u003c/a\\\u003e.\n\u003e Learn more about our cheese on our \\\u003ca href=\"https://example.com\"\\\u003e**website** \\\u003c/a\\\u003e.\n\u003e We have an \\\u003ca href=\"https://example.com\"\\\u003e**article** \\\u003c/a\\\u003e that provides more background on how the cheese is made.\n| **Tip**: Try reading only the anchor text (out of context) and check if it's specific enough to make sense by itself. If you don't know what the page could be about, you need more descriptive anchor text.\n\n**Better (more descriptive):**\n\u003e For a full list of cheese available for purchase, see the \\\u003ca href=\"https://example.com\"\\\u003e**list of cheese types** \\\u003c/a\\\u003e.\n\n**Bad (weirdly long):**\n\u003e Starting next Tuesday, the \\\u003ca href=\"https://example.com\"\\\u003e**Knitted\n\u003e Cow invites local residents of Wisconsin to their grand re-opening by also offering\n\u003e complimentary cow-shaped ice sculptures** \\\u003c/a\\\u003e to the first 20 customers.\n\n**Better (more concise):**\n\u003e Starting next Tuesday, the \\\u003ca href=\"https://example.com\"\\\u003e**Knitted\n\u003e Cow invites local residents of Wisconsin** \\\u003c/a\\\u003e to their grand re-opening by also offering complimentary cow-shaped ice sculptures to the first 20 customers.\n\n\nWrite as naturally as possible, and resist the urge to cram every keyword that's related to\nthe page that you're linking to (remember, [keyword stuffing](/search/docs/essentials/spam-policies#keyword-stuffing)\nis a violation of our spam policies). Ask yourself, does the reader need these keywords to\nunderstand the next page? If it feels like you're forcing keywords into the anchor text, then\nit's probably too much.\n\n\nRemember to give context to your links: the words before and after links matter, so pay\nattention to the sentence as a whole. Don't chain up links next to each other; it's harder\nfor your readers to distinguish between links, and you lose surrounding text for each link.\n\n**Bad (too many links next to each other):**\n\u003e I've written about cheese \\\u003ca href=\"https://example.com/page1\"\\\u003e**so** \\\u003c/a\\\u003e \\\u003ca href=\"https://example.com/page2\"\\\u003e**many** \\\u003c/a\\\u003e \\\u003ca href=\"https://example.com/page3\"\\\u003e**times** \\\u003c/a\\\u003e \\\u003ca href=\"https://example.com/page4\"\\\u003e**this** \\\u003c/a\\\u003e \\\u003ca href=\"https://example.com/page5\"\\\u003e**year** \\\u003c/a\\\u003e.\n\n**Better (links are spaced out with context):**\n\u003e I've written about cheese so many times this year: who can forget the \\\u003ca href=\"https://example.com/blue-cheese-vs-gorgonzola\"\\\u003e**controversy over blue cheese and gorgonzola** \\\u003c/a\\\u003e, the \\\u003ca href=\"https://example.com/worlds-oldest-brie\"\\\u003e**world's oldest brie** \\\u003c/a\\\u003e piece that won the Cheesiest Research Medal, the epic retelling of \\\u003ca href=\"https://example.com/the-lost-cheese\"\\\u003e**The Lost Cheese** \\\u003c/a\\\u003e, and my personal favorite, \\\u003ca href=\"https://example.com/boy-and-his-cheese\"\\\u003e**A Boy and His Cheese: a story of two unlikely friends** \\\u003c/a\\\u003e.\n\nInternal links: cross-reference your own content\n------------------------------------------------\n\n\nYou may usually think about linking in terms of pointing to external websites, but paying more attention to the anchor text used for internal links can help both people and Google make sense of your site more easily and find other pages on your site. Every page you care about should have a link from at least one other page on your site. Think about what other resources on your site could help your readers understand a given page on your site, and link to those pages in context.\n| There's no magical ideal number of links a given page should contain. However, if you think it's too much, then it probably is.\n\nExternal links: link to other sites\n-----------------------------------\n\n\nLinking to other sites isn't something to be scared of; in fact, using external links can help\nestablish trustworthiness (for example, citing your sources). Link out to external sites when\nit makes sense, and provide context to your readers about what they can expect.\n\n\n**Good (citing your sources)**:\n\u003e According to a recent study from Swiss researchers, Emmental cheese wheels that were exposed to music had a milder flavor when compared to the control cheese wheels (which experienced no such musical treatment), with the full findings available in \\\u003ca href=\"https://example.com\"\\\u003e**Cheese\n\u003e in Surround Sound---a culinary art experiment** \\\u003c/a\\\u003e.\n\n\nUse [`nofollow`](/search/docs/crawling-indexing/qualify-outbound-links#nofollow)\nonly when you don't trust the source, and not for every external link on your site. For example,\nyou're a cheese enthusiast and someone published a story badmouthing your favorite cheese, so\nyou want to write an article in response; however, you don't want to give the site some of your\nreputation from your link. This would be a good time to use `nofollow`.\n\n\nIf you were paid in some way for the link, qualify these links with\n[`sponsored`](/search/docs/crawling-indexing/qualify-outbound-links#sponsored)\nor `nofollow`. If users can insert links on your site (for example, you have a\nforum section or Q\\&A site), add [`ugc`](/search/docs/crawling-indexing/qualify-outbound-links#ugc)\nor `nofollow` to these links too."]]
