[[["容易理解","easyToUnderstand","thumb-up"],["確實解決了我的問題","solvedMyProblem","thumb-up"],["其他","otherUp","thumb-up"]],[["缺少我需要的資訊","missingTheInformationINeed","thumb-down"],["過於複雜/步驟過多","tooComplicatedTooManySteps","thumb-down"],["過時","outOfDate","thumb-down"],["翻譯問題","translationIssue","thumb-down"],["示例/程式碼問題","samplesCodeIssue","thumb-down"],["其他","otherDown","thumb-down"]],["上次更新時間：2025-08-04 (世界標準時間)。"],[[["\u003cp\u003eGoogle's search results are constantly changing, and a site's ranking can fluctuate due to various factors.\u003c/p\u003e\n"],["\u003cp\u003eGoogle does not favor any specific top-level domain (TLD) and aims to deliver the most relevant results regardless of the TLD.\u003c/p\u003e\n"],["\u003cp\u003eCreating high-quality, unique content is the most effective way to attract natural backlinks to your site.\u003c/p\u003e\n"],["\u003cp\u003eGoogle's search ranking is independent of its advertising programs, and buying ads does not influence search performance.\u003c/p\u003e\n"],["\u003cp\u003eGoogle has strict spam policies, and engaging in manipulative techniques can result in penalties or manual actions against your site.\u003c/p\u003e\n"]]],["To improve site visibility, create unique content to encourage natural linking, avoiding spammy link schemes. Google's TLD doesn't affect ranking, and competitors can't harm your site's performance. Avoid manipulative techniques that violate Google's spam policies, and submit a reconsideration request if changes are made. Buying ads doesn't affect organic rankings. Follow best practices for images and videos to enhance their appearance in Google Images and Search.\n"],null,["# FAQ: Site Position in Google Search | Google Search Central\n\nSite position in Google Search results FAQ\n==========================================\n\n\nThis article brings together answers to the questions we at Google hear most about your site's\nposition in Google Search results.\n\nHow do I get people to link to my site?\n---------------------------------------\n\nThe key to getting links to your site naturally is to create unique, compelling\ncontent that other people want to link to. Google is very good at detecting unnatural\nlinks that violate our [spam policies](/search/docs/essentials/spam-policies)\n(for example, those that come from link-exchange schemes, paid links\nschemes, or are auto-generated), so participating in such schemes could end up doing\nmore harm than good.\n\nWatch this video for some ideas about getting people to link to your site: \n\nMy site used to rank really well, but now it doesn't. What happened?\n--------------------------------------------------------------------\n\nThe web is an organic, constantly shifting ecosystem, and your site's performance in\nGoogle Search can change for many reasons. To start troubleshooting, check out\n[Why\nis my page missing from Google Search](https://support.google.com/webmasters/answer/7474347).\n\nDoes my top-level domain (TLD; for example, .com, .org, .gov, .ponies) impact my site's\nperformance in Google Search?\n---------------------------------------------------------------------------------------------------------------------\n\nNo. Google's goal is to return the best and most relevant results to people,\nregardless of the top-level domain. If our system determines that the best result is\na page on a new Generic Top Level Domain (gTLD), we'll return that page in search\nresults.\n\nCan a competitor do anything to damage my site's performance in search results?\n-------------------------------------------------------------------------------\n\nWe work really hard to make sure that competitors can't negatively affect other\nsites' rankings. If you're concerned about another site linking to yours, we suggest\n[contacting the owner of the website](https://support.google.com/websearch/troubleshooter/3111061). Google aggregates and organizes information published\non the web; we don't control the content of these pages.\n\nWhat techniques might cause Google to place a manual spam action on my site in search results?\n----------------------------------------------------------------------------------------------\n\nOur goal is to provide users with the best and most relevant results for their query.\nSometimes site owners---accidentally or on purpose---use techniques that attempt to game\nthe system. For example, a site might include hidden text or links, or use cloaking\nor sneaky redirects. Our [spam policies](/search/docs/essentials/spam-policies)\noutline the illicit practices which can lead to a manual action.\n\nI made some changes so that my site is no longer in violation of Google's\nspam policies. How can I make sure Google knows that my site is clean?\n------------------------------------------------------------------------------------------------------------------------------------------------\n\nSubmit a [reconsideration request](https://support.google.com/webmasters/answer/35843)\nand allow several weeks for the reconsideration process.\n\nWhy don't my images appear in Google Images?\n--------------------------------------------\n\nYou can improve how your images perform on Google Images by following the\n[Google Images best practices](/search/docs/appearance/google-images).\n\nWhy don't my videos appear in Google Search?\n--------------------------------------------\n\nYou can help us find and index your video content by following the\n[Video best practices](/search/docs/appearance/video).\n\nDoes buying ads improve my search ranking?\n------------------------------------------\n\nNo. Google's advertising programs are independent of our search results. Search\nresults display on the left side of our results page; ads appear on the right and in\nthe colored box at the top.\n\nParticipation in an advertising program doesn't positively or negatively affect\ninclusion or ranking in the Google search results. Inclusion and ranking in Google Search\nresults don't cost money; we don't accept payment to expedite inclusion or improve a site's ranking\nfor particular keywords.\n[Learn more about how Google ranks pages.](https://www.google.com/search/howsearchworks/mission/web-users/)"]]
