Brian Østergaard

How can we use theory of change in design practice? This article shares key insights on how to use theory of change in design, including using storytelling to communicate a narrative for impact. Read full article: https://lnkd.in/dxmUsi2J

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The best design feels invisible until it’s helpful. We love Jon Moore’s classic list of product design lessons. Great UI design doesn’t need to be flashy. It should be clear, easy to use, and helpful (super relevant with all the AI tools coming to the market). His ten lessons offer a simple checklist to help designers build thoughtful interfaces that guide people without getting in the way. Check out his article:https://lnkd.in/edAHcfT Here’s Jon’s top ten lessons: 1. Prioritize your design efforts Fix the basics before spending time on polish or extras 2. No one cares about animation Fancy animations aren’t what make products successful 3. Don’t reinvent the wheel Use common design patterns users already know 4. Templatize your work Create and reuse templates to speed up your work 5. Consistency begets efficiency Being consistent helps you move faster 6. Efficiency begets consistency Working faster helps you stay consistent 7. Business & user value usurps EVERYTHING If it helps users and the business, it’s valuable, even if it’s ugly 8. I am not the center of the world Other people in the process matter, design with them in mind 9. Great designs will fail with bad presentation A great design with a bad pitch won’t get approved 10. Get. It. Built. Your design doesn’t matter unless it gets built 💬 We asked Jon why he wrote the post: "I wrote this as a reflection on my design career and my experiences working with product, engineering, and leadership. My hope is that it offers designers a few practical tips to make their work a little easier, more robust, and ultimately more rewarding." Fantastic and super helpful! Helio helps product designers by showing how users respond to design. With UX metrics like comprehension, usability, and desirability, you can see what’s working and what needs fixing while building. #uxresearch #productdiscovery #marketresearch #productdesign

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Clarity isn’t optional. It’s the foundation of effective documentation. Use this guide to test and improve your documentation today: Usability testing is a powerful way to ensure your documentation works for users. It helps refine clarity, accessibility, and overall experience. Focusing on usability lets you: ✅ Make information easier to find. ✅ Improve user satisfaction with clear, actionable content. ✅ Build trust through accuracy and thoughtful design. Don’t leave usability to chance. Test for it. Here’s what to focus on: What to Test in Technical Documentation ➡️ Content Structure ➡️ Readability ➡️ Content Quality ➡️ Visual Appeal Key Tips for Better Usability 1. Organize for Easy Navigation ↳ Divide content into sections or chapters. ↳ Add a table of contents or interactive navigation tools. 2. Simplify the Writing ↳ Use active voice and concise sentences. ↳ Match vocabulary to your audience. 3. Ensure Content Quality ↳ Verify accuracy and update content regularly. ↳ Balance the level of detail to avoid overwhelming users. 4. Design for Visual Appeal ↳ Use clean layouts, readable fonts, and visuals. ↳ Test if the design helps users absorb information easily. Remember: Usable documentation doesn’t just inform, it empowers users to solve problems and achieve their goals. What’s one method you use to test documentation? Share your thoughts in the comments ⬇️ Want more career insights for technical writers: Follow Technical Writer HQ Like the post. Repost to your network.

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Our latest UX research uncovered a surprising truth: 58% of desktop sites and 78% of mobile sites deliver mediocre or worse product list UX. That means most users are left frustrated when browsing product lists, which leads to low engagement and, ultimately, lost sales. But here’s the good news: fixing it isn’t impossible. Because as part of our latest Product List UX benchmark, we’ve identified 8 best practices that consistently separate high-performing product lists from the rest, such as: ✅ Combine product variations into one list item Avoid clutter and help users quickly understand the actual range of products. ✅ Provide 3+ product thumbnails in product lists Give users the visual information they need up front. Two images aren’t enough; multiple thumbnails reduce the need to click through every item. ✅ Show both total price and unit price Especially when quantities vary, displaying price-per-unit empowers users to make fast, confident comparisons. If you want your product lists to drive conversions instead of drop-offs, now’s the time to implement these best practices. Check out the latest UX benchmark here: https://lnkd.in/eBCWZAyg #userexperience #ux #ecommerce #userresearch

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🚀 New Course Launch! Certificate in AI Fundamentals for UX AI is helping us design faster, test smarter and deliver experiences with more precision. There is no better time to learn AI for UX than now. 💡 We’ve just launched our latest course: the Certificate in AI Fundamentals for UX. This course cuts through the hype and gives you practical skills to apply AI in your day-to-day work, the same skills employers are actively hiring for. Across three live masterclasses, you’ll get a strong, practical foundation in Generative AI and learn everything from how AI works and how leading companies are using it, to mastering effective prompting, applying AI in user research and prototyping with AI. You’ll leave with confidence, capability and a future-ready toolkit. 👉 Read more about our new certificate here: https://lnkd.in/dWbsjtqx

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What if the secret to creating irresistible user experiences lies not just in design skills, but in understanding the human psyche? In this riveting episode of Beyond UX Design Podcast, Jeremy chats with UX expert Mara Thorsrud, who unveils the hidden psychological principles on how to tap into the minds of users to craft experiences that resonate and engage! Key Takeaways: 🧠The Power of Psychology in UX Mara discusses how psychological principles can transform user experiences, making them not only more intuitive but also more engaging. Recognizing the hidden forces that influence user decisions is essential for any UX designer. 🎨Color Psychology The episode delves into how color choices can evoke emotions and influence user behavior. For instance, the calming effect of blue is often leveraged in medical applications to instill trust. 📖Storytelling as a Tool Mara emphasizes the importance of storytelling in UX design. Crafting narratives around products not only enhances user engagement but also aids in communicating ideas effectively to stakeholders. ⚖️Ethics in Design The discussion touches on the ethical implications of using psychological insights in design. Mara warns against "dark patterns"—manipulative design tactics that prioritize short-term gains over long-term user trust and satisfaction. 🔍User Behavior Insights Understanding user behavior through testing is crucial. Mara shares a fascinating example of how subtle design elements, like the gaze direction of a model in an advertisement, can significantly impact user interactions.  🛠️Practical Applications The episode provides actionable advice for UX designers, including how to ethically incorporate psychological insights into design processes while avoiding manipulation. 📚Continuous Learning Mara encourages designers to delve into psychology and research to enhance their understanding of user behavior. She highlights the importance of staying informed about psychological principles to create better user experiences. This enlightening conversation is a must-listen for UX professionals looking to deepen their understanding of the psychological aspects of design. By integrating these insights, designers can create more meaningful and effective user experiences that resonate with their audiences. 🎧 Tune in to the full episode for a deeper dive into these transformative insights: https://lnkd.in/gaEG59Sp #NetBramha #PodcastSummary #UXDesign #Psychology #UserExperience #Storytelling #EthicsInDesign #PodcastRecommendations #DesignThinking

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UX design is transforming so rapidly that yesterday's best practices are today's outdated approaches: https://lnkd.in/d_C8Zp2T 🧠 Predictive Interfaces: AI anticipates user needs before they're expressed. Real-time learning and adaptation. 🗣️ Voice-First Design: Moving beyond screens to conversational experiences across all touchpoints. 🌐 Spatial Computing: AR/VR breaking traditional interface boundaries. Designing for three-dimensional journeys. The future isn't just usability — it's intelligent, adaptive experiences that feel magical. __ #ui #ux #uidesign #uxdesign #uiux #userinterface #userexperience #uxers #uxthinking #uxdesigners #uxcommunity #interface #interaction #clayglobal #claydesignagency #designagency #designstudio #designcompany #design

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The stages in design thinking do not have to follow a specific order, and they can often occur in parallel or be repeated iteratively. The stages should be understood as different modes contributing to the entire design project rather than sequential steps. Want to learn more? Take the course "Design Thinking: The Ultimate Guide." https://lnkd.in/eDwfQJqu #DesignThinking #UXDesign #IxDF

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🚀 New Course: Work Smarter with AI in UX Design and product teams spend countless hours on repetitive tasks —documentation, notes, copywriting, and endless reports. What if you could automate much of this and focus on higher-impact work? In AI for Designers & PMs, you’ll learn practical ways to: ✅ Accelerate workflows with AI-assisted UX copy, personas, and documentation ✅ Streamline project management with automated notes, reports, and plans ✅ Master prompt engineering for reliable, consistent results ✅ Boost creative output with AI-powered brainstorming Led by Colin Pace, CPO at Uxcel, this course blends strategy with hands-on application so you can confidently integrate AI into your daily work. 👉 Explore the course and start building smarter workflows: https://lnkd.in/dCYufACs #AIforDesign #UXDesign #ProductManagement #DesignTools #AIWorkflows #UXStrategy #WorkSmarter #DesignOps

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🎨 Great UX doesn’t happen by accident — it’s a process. When designing digital experiences, every step matters: 🔎 Understand — Know your users deeply through research, interviews, and empathy mapping. 💡 Ideate — Turn insights into concepts with wireframes, flows, and prototypes. 🧪 Test — Validate with usability tests, surveys, and analytics. ⚙️ Implement — Bring it to life with clear writing, accessibility, and thoughtful design systems. Too many teams skip straight to implementation, but without understanding and testing, you’re only guessing. ✨ UX isn’t just design — it’s problem-solving. ✨ The better you understand your users, the better you serve them. Image credit to : VEGAS WEB on Pinterest ------ Design is everywhere, Great design starts here. Follow Design Daily for ideas that never take a day off.

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📖 From documentation nobody reads to a living design system, by Erica Scolaro At Pennylane, static docs weren’t working. ✅ Embedded docs into daily tools ✅ Kept content live & relevant ✅ Created a true single source of truth Read how they built a living design system teams actually use. https://lnkd.in/d42B_6iX ❖ Don't miss out on future resources! Get hand-picked Design System resources straight to your inbox. 👉 Subscribe to our newsletter: https://lnkd.in/djRgQmbf

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Traditional UX assumes we can anticipate intent and pre-build the right path. But when AI enables fluid, open-ended interaction, the interface itself becomes emergent. What does it mean to design in a world where the journey isn’t planned—but discovered? And how can new patterns like Model-Context-Protocol (MCP) finally enable this shift. Read: “Designing for the Unpredictable” by Robots & Pencil's Tyler Klein. -> https://buff.ly/jCaiHyq #UXDesign #EmergentSystems #DesignLeadership #AgenticAI #LLM #InterfaceArchitecture #AdaptiveUX #ProductDesign #UXStrategy #GenerativeAI #DesignSystems

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In 5 years, your UX partner won’t be human AI is already here. And by 2030, it won’t just support design work... It will shape it. Most designers still treat AI like a tool But that mindset? It’s exactly why they’ll fall behind. Designing with AI isn’t about tools. It’s about 3 big shifts: • Co-creation • Automation • System thinking over screen thinking By the end of this, you’ll know how to: ✅ Save hours on research ✅ Fix UI issues instantly ✅ Map journeys on autopilot ✅ Nail your microcopy tone ✅ Work smarter with AI The next era of UX is here. Those who learn now will lead later. Stay ahead, or fall behind. 📌 Save this before it slips away

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