several group number, then with b ± a, =c,c is is methyl b two vertical box between of accurate size. Per-2~3 measurement, such as proceeds of c values are equal and equal to the design value, then the vertical installation accurate. For example a, b, and c valueswhile on horizontal vertical errors for measurement, General in iron angle code bit at measurement level points grid errors, specific method is from baseline to methyl vertical box center line distance for a,, to b vertical box distance for b, list can measured
目录
摘要.......................................................................................................................................I
Abstarct..................................................................................................................................................II
第 1 章 绪论 ........................................................................................................................1
1.1 课题研究背景 ............................................................................................................1
1.2 国内外研究现状 ........................................................................................................2
1.2.1 国外研究现状 .....................................................................................................2
1.2.2 国内研究现状 .....................................................................................................3
1.3 研究内容 ....................................................................................................................4
1.4 研究方法 ....................................................................................................................4
第 2 章 研究的理论基础 ....................................................................................................5
2.1 相关概念的界定 ........................................................................................................5
2.1.1 电子商务的含义 .................................................................................................5
2.1.2 零售业的含义 .....................................................................................................5
2.1.3 顾客忠诚度的含义 .............................................................................................5
2.1.4 电子商务下零售业顾客忠诚度的含义 .............................................................5
2.2 零售业的分类 ............................................................................................................6
2.3 建立零售业顾客忠诚度的基础 ................................................................................6
2.4 零售业建立顾客忠诚度的步骤 ................................................................................7
2.5 零售业顾客忠诚度的建立方法 ................................................................................8
2.6 建立电子商务下零售业顾客忠诚度的意义 ............................................................9
第 3 章 电子商务下零售业顾客忠诚度现状及存在问题 ..............................................10
3.1 相关概况与现状的介绍 ..........................................................................................10
3.1.1 电子商务下零售业的概況 ...............................................................................10
3.1.2 零售业顾客忠诚度建立的现状 .......................................................................10
3.2 零售业顾客忠诚度普遍存在的问题 ......................................................................11
3.3 电子商务下零售业顾客忠诚度的建立存在的问题 ..............................................12
3.3.1 商品质量问题导致的顾客忠诚度的降低 .......................................................12
