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行为度量学:人类行为的定量方法
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本书《行为度量学:人类行为的定量方法》是为庆祝行为测量学会成立50周年而编写的,涵盖了行为度量学的各个方面。书中介绍了行为度量学的概念、理论、模型、算法、方法及其应用,旨在揭示和理解人类行为的广泛意义。编辑团队由秋野明宪、冈田一夫、重益良三、吉野悟和横山组成。本书不仅包括传统的统计和心理测量方法,还涉及聚类分析、多维尺度分析、机器学习、网络分析、可视化等现代技术。它处理多种类型的数据,如排名、分类、偏好、功能、角度、上下文、名义、多模式多维、连续、离散、高维和稀疏数据。数据收集方式多样,包括调查、实验、传感器设备和购买记录等。本书适合对人类行为的定量研究感兴趣的学者、研究人员和学生。
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Behaviormetrics:
Quantitative Approaches to Human Behavior
4
AkinoriOkada
KazuoShigemasu
RyozoYoshino
SatoruYokoyamaEditors
Facets
ofBehaviormetrics
The 50th Anniversary
oftheBehaviormetric Society

行为度量学:定量方法研究人类行
为 4
编辑:秋野明宪
,冈田一夫,重
益良三,吉野悟
,横山
行为度量的
方面
行为测量学会成立50
周年纪念

Behaviormetrics: Quantitative Approaches
to Human Behavior
Volume 4
Series Editor
Akinori Okada, Professor Emeritus, Rikkyo University,
Tokyo, Japan

行为度量学:人类行为的定量方法
第四卷
系列编辑
东京日本立教大学名誉教授,冈田明范

This series covers in their entirety the elements of behaviormetrics, a term that
encompasses all quantitative approaches of research to disclose and understand
human behavior in the broadest sense. The term includes the concept, theory,
model, algorithm, method, and application of quantitative approaches from
theoretical or conceptual studies to empirical or practical application studies to
comprehend human behavior. The Behaviormetrics series deals with a wide range
of topics of data analysis and of developing new models, algorithms, and methods
to analyze these data.
The characteristics featured in the series have four aspects. The first is the variety
of the methods utilized in data analysis and a newly developed method that includes
not only standard or general statistical methods or psychometric methods
traditionally used in data analysis, but also includes cluster analysis, multidimen-
sional scaling, machine learning, corresponding analysis, biplot, network analysis
and graph theory, conjoint measurement, biclustering, visualization, and data and
web mining. The second aspect is the variety of types of data including ranking,
categorical, preference, functional, angle, contextual, nominal, multi-mode
multi-way, contextual, continuous, discrete, high-dimensional, and sparse data.
The third comprises the varied procedures by which the data are collected: by
survey, experiment, sensor devices, and purchase records, and other means. The
fourth aspect of the Behaviormetrics series is the diversity of fields from which the
data are derived, including marketing and consumer behavior, sociology, psychol-
ogy, education, archaeology, medicine, economics, political and policy science,
cognitive science, public administration, pharmacy, engineering, urban planning,
agriculture and forestry science, and brain science.
In essence, the purpose of this series is to describe the new horizons opening up
in behaviormetrics — approaches to understanding and disclosing human behaviors
both in the analyses of diverse data by a wide range of methods and in the
development of new methods to analyze these data.
Editor in Chief
Akinori Okada (Rikkyo University)
Managing Editors
Daniel Baier (University of Bayreuth)
Giuseppe Bove (Roma Tre University)
Takahiro Hoshino (Keio University)
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