summary{{随着移动互联网大潮的来袭,教育内容的电子化成为了大趋势。而在这之中,幼教类移动应用是一个极为特殊的存在。这一市场是否具有值得深挖的潜力?在这一方面,已经普及了4G的邻国日本可以为我们提供很好的参照。从数据来看,日本父母、幼儿对幼教类应用的接受度是超出人们预期的。而从收费模式来说,或许免费(内购)模式更适用于幼教类APP。 }}
text{{随着移动互联网大潮的来袭,教育内容的电子化成为了大趋势。而在这之中,幼教类移动应用是一个极为特殊的存在,因为用户是婴幼儿,设备的持有者是父母。这样特殊的市场潜力如何?收费模式如何建立?我们的邻居日本是一个很好的参照,日本的4G网络早于中国数年,目前已经普及。网络状况对任何移动应用市场都有着巨大的影响力,既然隔壁邻居先于我们享用到了更快的网络,就让我们看看他们的幼教类应用市场是怎样的状态吧。 **一、调查:日本幼教类移动应用市场潜力巨大** **1.智能手机持有率达70%**![](data:image/png;base64,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