I do have over ten years of experience in the e-commerce. From managing various IT projects to performance marketing. I've came across a new emerging pole in the e-commerce field - Retail Media and began to dig deeper. Besides the generic e-commerce topics, this is something I check on daily as I believe RM is going to revolutionize the digital marketing in the upcoming decade. Presentation topic: "Retail Media: The Next Wave in E-commerce Monetization & Marketing" - What it is: Demystifying retail media - moving beyond basic advertising to a sophisticated ecosystem. - Why it matters now: The global explosion of retail media and its relevance for global and local players. - Key possibilities: Enhanced product visibility, reaching high-intent shoppers, new revenue streams for retailers, and measurable ROI for brands at the point of sale.