Think Circular.’s cover photo
Think Circular.

Think Circular.

Retail Apparel and Fashion

The change starts with us.

About us

Think Circular started with a belief that fashion industry could and should be more sustainable. We are a team of entrepreneurs who strive to find the best value for both - nature and customer. Our goal is to transform linear fashion industry into a circular one by applying sustainable methods and eliminating waste. We acknowledge the problems, take up the responsibility to solve them and we realize that the change starts from within - it starts from us.

Industry
Retail Apparel and Fashion
Company size
11-50 employees
Headquarters
Tallinn
Type
Privately Held
Founded
2017

Locations

Employees at Think Circular.

Updates

  • Can second-hand be too fast? Second-hand fashion is often seen as the antidote to fast fashion — a more sustainable, ethical, and circular alternative. But recent studies suggest a different story: 🧠 Many users on resale platforms report compulsive shopping habits — daily scrolling, impulse buying, and even shopping beyond their means. The dopamine hit of a “deal” or the thrill of the hunt can mirror the very same consumer patterns that drive fast fashion. So here’s the paradox: ♻️ We’re buying reused, but we’re not slowing down. At Think Circular, we believe that true sustainability isn’t just about keeping clothes out of landfills - it’s about rethinking how and why we consume in the first place. Because even second-hand, when bought endlessly, becomes part of the same problem: overproduction, overconsumption, and emotional burnout from “sustainable” shopping. 👉 Second-hand is a step forward - but it’s not the finish line. So let’s talk. 📌 Can resale truly be circular… if it fuels the same fast patterns we’re trying to break? #circulareconomy #sustainablefashion #secondhandfirst #fashionethics #slowfashion #thinkcircular #consciousconsumer #linkedinthoughtleadership

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  • 🧵The Problem with “Recyclable” Fashion: Why Your Clothes Aren’t Getting Recycled… and probably never will. Let’s be honest. We’ve all seen fashion brands proudly label their clothes as "100% recyclable" - and it sounds like progress. But here’s the shocking reality: 🧺 Less than 1% of clothing is actually recycled into new clothing. Not because we don’t want to. But because - we can’t. Why? Because clothing isn’t made to be recycled. Most garments are a Frankenstein mix of materials: 🔹 Cotton-polyester blends 🔹 Elastane-infused knits 🔹 Coated finishes, dyes, zippers, trims These are nearly impossible to separate with current recycling technologies. Even when a shirt could be recycled, chances are it ends up in a bin, not a collection system. This means that “recyclable” clothing is often a marketing illusion - a comforting label with no real infrastructure to back it up. At ThinkCircular, we’re not just chasing buzzwords - we’re building systems. Because if there’s no infrastructure, no product stewardship, no design standards - there is no circularity. 🧠 Imagine if all garments were designed for disassembly. ♻ Imagine if the recycling process was integrated before the product was made. 🛑 And imagine if brands were responsible not just for selling, but for unmaking their products. Circular fashion isn’t just about intention. It’s about execution - and that’s where we need innovation, policy, and systems thinking. Otherwise, “recyclable” is just another form of greenwashing. Let’s build fashion that’s actually ready for its next life. #ThinkCircular #CircularFashion #Greenwashing #Sustainability #RecyclableButNotRecycled #FashionReform #ClosedLoop #SystemicChange #TextileWaste #CircularDesign

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  • 🔟 10 Facts About Fashion & Sustainability You Probably Didn’t Know 1️⃣ The fashion industry emits more CO₂ than all international flights and maritime shipping combined. 2️⃣ A single cotton T-shirt requires 2,700 liters of water - enough for one person to drink for 3 years. 3️⃣ Around 30% of clothes produced globally are never sold. 4️⃣ Unsold stock destruction costs brands billions while generating millions of tons of waste annually. 5️⃣ Less than 1% of collected textiles are recycled back into new clothes. 6️⃣ Clothing utilization (how many times we wear an item) has dropped by 36% in 15 years. 7️⃣ Fast fashion doubles production every 10 years, but garment lifespans keep shrinking. 8️⃣ Returns are a hidden polluter: up to 40% of online fashion returns are never resold and often end up in landfills. 9️⃣ The fashion supply chain accounts for 20% of global wastewater. 🔟 By 2030, the equivalent of two planets’ worth of natural resources will be needed to sustain current consumption levels. 💡 At Think Circular, we believe the solution isn’t just “buying greener” - it’s rethinking business models: re-commerce, circular exits, intelligent stock management, and closing the loop before waste happens. Because true sustainability starts with using what we already have smarter. Visit us here: https://lnkd.in/eJcGZ7ww #CircularFashion #SustainableFashion #returns #FashionInnovation #ThinkCircular #SlowFashion #WasteReduction #sustainability

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    2,113 followers

    ✨Returns in Sustainable Fashion Most people see product returns as a headache. In fashion, they’re often treated as inevitable losses: costly, messy, and wasteful. But what if we told you that returns could be one of the most overlooked opportunities in building a sustainable circular economy? ♻️ Every year, millions of garments are returned - many never worn, some lightly tried, others needing minor repair. Traditionally, these items often end up in landfills or are destroyed, even though their lifecycle has barely begun. That’s not just a waste of materials, but also of design, energy, and logistics. At Think Circular, we look at returns differently. For us, they are not a dead end but a starting point for re-entry into the value chain. Through careful inspection, refurbishment, and redistribution, we transform returns into: 🔹 Re-commerce products ready for a second life in new markets 🔹 Refurbished garments that rejoin circulation with minimal environmental footprint 🔹 Recycled textiles when items can’t be resold, ensuring no value is lost By professionalizing return management, we help brands reduce waste, cut costs, and strengthen their sustainability commitments - all while giving garments another chance to be worn and loved ❤️ In other words: returns don’t have to return to waste. They can return to purpose. Visit us here: https://lnkd.in/eBMWnK2d We can help you! #CircularFashion #SustainableFashion #returns #FashionInnovation #ThinkCircular #SlowFashion #WasteReduction #sustainability

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    When Fabrics Become Farmers: Regenerative Fibers Are the Next Frontier ♻️ After immersing myself in the evolving world of sustainable fashion, one concept keeps coming to the forefront: regenerative fibers ♻️ At ThinkCircular, we’ve been closely tracking this emerging approach - and I’m convinced it’s going to reshape the way we think about fabric, farming, and fashion 🛍️ Why it matters: Most sustainable fibers today focus on reducing damage - less chemical usage, lower water footprint, fair labor. But regenerative fibers take it a step further: they actively rejuvenate the ecosystem 🌱 Think textiles that enhance soil health, boost biodiversity, and lock in carbon 🦠 What it looks like in practice: Imagine hemp farms where the soil quality steadily improves each year, or flax fields that become pollinator-friendly habitats. These are not just idealistic visions - they’re intiatives already underway. The raw materials aren’t just less harmful - they’re net positive. Why we’re betting on it: 1. True ecosystem impact. Regenerative farming isn’t just about reducing harm - it’s about healing the land 🌿 🌾 🍃 🌸 2. Storytelling power. Consumers care deeply about the “full story” of their clothes. A narrative of restoration is more compelling than one of “not destroying" 🌱 3. Long-term resilience. Sourcing fibers from farms that stay healthy, pollinator-rich, and carbon-sequestering ensures supply stability - and that’s better for business and the planet 🦗 🐌 🦋 What are your thoughts on that? Visit us: https://lnkd.in/eJcGZ7ww #CircularFashion #SustainableFashion #TextileRepair #FashionInnovation #ThinkCircular #SlowFashion #WasteReduction #sustainability

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    Stock Exit: Where Sustainability Meets Strategy When we talk about sustainability in fashion, the conversation often centers on materials - organic cotton, recycled polyester, biodegradable packaging. But there’s a part of the story that rarely gets mentioned: unsold stock. Every season, retailers and brands face mountains of terminal stock - products that, for one reason or another, never reach the consumer. The common perception? These pieces are “waste.” But what if they’re actually an untapped resource? ThinkCircular’s Stock Exit solution reframes unsold stock as a triple opportunity: 💸 Cash Back - recovering investment capital instead of writing it off. 🛡️ Brand Protection - carefully redistributing goods through secondary markets without damaging brand value. ♻️ Zero Waste - ensuring nothing ends up in landfills, from textiles to packaging. This isn’t just about being “eco-friendly.” It’s about rethinking how we define value in fashion. A garment doesn’t lose its worth just because it’s past season or misplaced in the wrong market. With the right system, it can still generate profit, protect reputation, and avoid environmental harm. Seeing stock exit not as an afterthought but as part of the supply chain strategy from day one. Because sustainability isn’t only about how we make clothes - it’s also about how we unmake waste. Visit us: https://lnkd.in/efdbHCxZ #CircularFashion #SustainableFashion #TextileRepair #FashionInnovation #ThinkCircular #SlowFashion #WasteReduction #sustainability

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    Re-Commerce: Fashion’s Untold Sustainability Hero 🦸♀️ 🌿 At ThinkCircular, we work directly with brands, wholesalers, and retailers to give clothing a second life. This means re-routing unsold stock, returns, or even used products back into circulation instead of letting them become waste. 🌱 Why does this matter? Because re-commerce isn’t just about moving clothes - it’s about moving the needle: • It extends the life of clothing, cutting carbon, water, and waste footprints by 20–30%. • It reduces the need for virgin raw materials. • It lowers resource costs by around 20%. In a world where fashion waste is measured in millions of tons, these numbers are not small. They are the difference between a linear system that drains our planet - and a circular one that sustains it ♻️ Sustainable fashion isn’t only about what we produce next. It’s about what we choose to do with what we already have. And re-commerce is one of the most powerful answers to that question. At ThinkCircular, that’s the future we’re building: one second life at a time. Visit us: https://lnkd.in/eWU65-9z #CircularFashion #TextileRepair #FashionInnovation #ThinkCircular #SlowFashion #WasteReduction #sustainability

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    ✨ De-Labeling: The Quiet Revolution in Sustainable Fashion ✨ At first glance, removing a brand label might sound trivial. But it’s a powerful tool with huge implications: 🔹 Brand Protection Meets Circularity Luxury and high-street brands are often hesitant to allow excess stock to re-enter the market with their logos attached. De-labeling solves this tension by ensuring garments can find a second life without compromising brand integrity. 🔹 Unlocking Hidden Value Think of all the unsold collections, returns, or damaged packaging sitting in warehouses. Without de-labeling, much of this is destined for incineration or landfill. With it, these products gain a new route into circulation—safely and sustainably. 🔹 Zero-Waste Ecosystem De-labeling doesn’t just stop at the garment itself. It includes removing branded packaging, tags, and polybags, making it easier to recycle materials and align with zero waste policies. What fascinates me is that de-labeling flips a problem into an opportunity. It addresses one of the fashion industry’s biggest contradictions: the clash between circular economy goals and brand protection fears. It’s not glamorous, but it’s a clever, scalable solution that could prevent millions of garments from being destroyed. In my view, it’s one of those “invisible heroes” of sustainability - something most consumers never hear about, but that carries enormous potential for change. We can help you to de-label! Visit us: https://lnkd.in/eJcGZ7ww 👉 Have you come across de-labeling before? Would love to hear your thoughts on how practices like this could change the future of sustainable fashion.

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    🌍 7 Things You Didn’t Know About Fashion’s Hidden Miles Every piece of clothing travels a staggering distance before reaching the customer. Cotton may be grown in India, spun in Turkey, dyed in Bangladesh, stitched in Vietnam, warehoused in Poland, and sold in Germany 🚚 A single T-shirt can rack up tens of thousands of kilometers in hidden “fashion miles.” 🌎 The journey your clothes take before reaching you (and after you’re done with them) has a bigger environmental footprint than most people realize. ‼️ Here are 7 little-known facts that might change the way you think about fashion sustainability: ‼️ 1. A T-shirt can travel more than 30,000 km before you wear it 🚚 Cotton grown in India, spun in Turkey, dyed in Bangladesh, sewn in Vietnam, warehoused in Poland, and sold in Germany - this isn’t unusual 🚨 A single garment can clock more miles than the average traveler in a year 🚨 2. Logistics can account for up to 80% of a garment’s footprint 📈 Materials matter, but moving them across continents adds hidden emissions. Freight, packaging, warehousing, and reverse logistics can outweigh the sustainability gains from fabrics alone📦 📦 📦 3. “Reverse logistics” is fashion’s biggest sustainability blind spot 🔍 Returns, unsold stock, and end-of-life products often travel backwards across borders, multiplying emissions. Many brands underestimate how much this costs the planet (and their bottom line) 🌎 4. Recycling reduces transport, not just waste ♻️ By keeping materials in local or regional loops, recycling prevents garments from being shipped halfway around the world for disposal or resale. Circularity shortens distances. 5. Unsold fashion is a logistics problem, not just a retail one 🚢 Billions worth of unsold items are moved between warehouses, discounters, and secondary markets. Each trip means more trucks, more emissions, more waste of resources. 6. “Fashion miles” can be tracked - but few brands do it 📊 Unlike food miles, fashion’s travel distance is rarely calculated. Yet mapping these journeys could help brands make smarter, lower-carbon logistics decisions 📊 7. The future is local loops 🗺️ The most sustainable fashion system will rely less on global supply chains and more on regional recycling, re-commerce, and stock exit solutions. Keeping textiles circulating locally is one of the fastest ways to cut fashion’s carbon footprint 🗾 At ThinkCircular. We believe sustainable fashion is not just about what clothes are made of but also how far they travel, how often they’re reused, and how quickly they re-enter the system 🗺️ It’s time the industry asks not only: 👉 What’s this garment made from? But also: 👉 How far has it traveled? Visit us: https://lnkd.in/eJcGZ7ww

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  • ✨ De-Labeling: The Quiet Revolution in Sustainable Fashion ✨ At first glance, removing a brand label might sound trivial. But it’s a powerful tool with huge implications: 🔹 Brand Protection Meets Circularity Luxury and high-street brands are often hesitant to allow excess stock to re-enter the market with their logos attached. De-labeling solves this tension by ensuring garments can find a second life without compromising brand integrity. 🔹 Unlocking Hidden Value Think of all the unsold collections, returns, or damaged packaging sitting in warehouses. Without de-labeling, much of this is destined for incineration or landfill. With it, these products gain a new route into circulation—safely and sustainably. 🔹 Zero-Waste Ecosystem De-labeling doesn’t just stop at the garment itself. It includes removing branded packaging, tags, and polybags, making it easier to recycle materials and align with zero waste policies. What fascinates me is that de-labeling flips a problem into an opportunity. It addresses one of the fashion industry’s biggest contradictions: the clash between circular economy goals and brand protection fears. It’s not glamorous, but it’s a clever, scalable solution that could prevent millions of garments from being destroyed. In my view, it’s one of those “invisible heroes” of sustainability - something most consumers never hear about, but that carries enormous potential for change. We can help you to de-label! Visit us: https://lnkd.in/eJcGZ7ww 👉 Have you come across de-labeling before? Would love to hear your thoughts on how practices like this could change the future of sustainable fashion.

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