«Conocí a Mónica gracias a WIR y contraté sus mentorías en un momento en el que me sentía confusa con mi carrera profesional. Gracias a su visión, pude darme cuenta de que detrás de esa confusión se encontraban muchos miedos y creencias limitantes que me impedian saltar al siguiente nivel. Mónica, siempre estaré agradecida por cruzarme contigo; me has ayudado a crecer y has marcado un hito en mi vida. ¡Gracias! 👠😉»
Mónica San José Roca
Global Commercial Executive | Fashion & Apparel | Advisory Board Member | Omnichannel Strategy | Wholesale & Retail | International Market Expansion | Keynote Speaker on AI/AR/VR & Tech-Driven Retail Innovation
Madrid, Comunidad de Madrid, España
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Versatile sales executive in the fashion & beauty industry with a strong focus on omnichannel strategy, digital innovation, and effective team management in international contexts.
Skilled in navigating and leading within diverse and complex business environments with a proven track record of significantly contributing to brand growth and managing P&L for EMEA operations.
With 25 years of experience, my expertise spans both physical and digital channels, including e-commerce, marketplaces, and pure players.
Extensive work across various business models such as distributors, agents, and direct teams, providing a comprehensive perspective on the industry, particularly within B2B and D2C channels (wholesale and retail)
Deeply passionate about innovation and enhancing the consumer experience through emerging technologies like artificial intelligence (AI), augmented reality (AR), and virtual reality (VR).
A strong commitment to brand development and change management is reflected in the ability to unite teams under a shared vision, fostering an environment of innovation and adaptability.
Servicios
Actividad
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Me hace mucha ilusión compartir esta entrevista, donde junto a Cristina Castillo Bobadilla hablamos de cómo nació Silverce y de todo lo que hay…
Me hace mucha ilusión compartir esta entrevista, donde junto a Cristina Castillo Bobadilla hablamos de cómo nació Silverce y de todo lo que hay…
Recomendado por Mónica San José Roca
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LA RENTABILIDAD NO OCURRE POR CASUALIDAD Detrás de cada red de franquicias sólida hay algo más que una buena idea: Hay estrategia, método y una…
LA RENTABILIDAD NO OCURRE POR CASUALIDAD Detrás de cada red de franquicias sólida hay algo más que una buena idea: Hay estrategia, método y una…
Recomendado por Mónica San José Roca
Experiencia
Educación
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IESE Business School
Programa de Directivo a Consejero
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Organized by IESE, KPMG and AED
How to transition from executive leader to Board of Directors Member, providing the tools and develop the skills to become a board of director member with broader and more strategic vision. -
Universidad de Deusto
Master's degree Human resources
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Develop a systemic view of HR management that integrates all the areas of an organisation. Key factors for business management and general understanding of how companies and institutions function.
Learn the skills to design, implement and evaluate human resources’ policies from a strategic and integrated perspective, and to select and apply the most appropriate tools for each situation;
Legal environment affecting labour relations;
Competent to organise and plan, take decisions…Develop a systemic view of HR management that integrates all the areas of an organisation. Key factors for business management and general understanding of how companies and institutions function.
Learn the skills to design, implement and evaluate human resources’ policies from a strategic and integrated perspective, and to select and apply the most appropriate tools for each situation;
Legal environment affecting labour relations;
Competent to organise and plan, take decisions individually and in a team, lead processes of change, work together and reconcile interests, negotiate and solve problems, and manage diversity;
Facilitate the growth of their team; for this, value of coaching as a tool for employees’ development. -
European Studies Institute of the Western European Union (WEU)
Postgraduate European Community Law
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Actividades y grupos:Additional research activity in European Community Law at Sciences Po - L'Institut d'études politiques (IEP) de Université Paris 1 Panthéon
Research Activities in European Law as part of my Phd in International Law
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Université Paris Nanterre
Postgraduate European Community Law
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Post-degree in European Law under the Erasmus Programme.
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Carleton University
Postgraduate International Law
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Post-degree program in International Law under the NATO research scholarship (1997-1999)
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Universidad de Cantabria
Licenciado en Derecho European Law Sobresaliente y Premio Extraordinario de Licenciatura
Actividades y grupos:International Law Teacher/ International Relations Office Scholarship/ European Affairs Government Office Scholarship
Thesis (tesina de licenciatura) on "Common Foreing and Security Policy (CFSP) in the European Union"
Specialization in European Community Law (Jean Monnet Chair)
NATO Research Fellowship (1997-1999)
Licencias y certificaciones
Publicaciones
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Shein en Francia: el pulso entre precio y propósito
The Retail News
Ver publicaciónExpert opinion on Shein’s move into France, analysing its shift toward physical retail, marketplace integration, and the regulatory challenges shaping its European strategy.
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No data, no party
Flame Analytics
Ver publicaciónI spoke with Flame Analytics about how the balance between physical and digital, AI-powered personalization, and new immersive formats are transforming the way we connect with consumers.
Retail’s future will belong to those who can turn data into meaningful experiences. -
Gamificación: la seducción de la nueva compra inmersiva
Cantabria Económica
Ver publicaciónBrands are using AR, VR, and AI to create immersive shopping experiences that go far beyond traditional e-commerce, giving rise to a new form of engagement: gamification. Platforms like Roblox have become strategic spaces for brands such as Gucci, Louis Vuitton, Balenciaga, and Nike to build digital worlds, launch exclusive products, and test consumer preferences in real time. These initiatives turn users into co-creators, strengthen community, and extend brand loyalty beyond physical…
Brands are using AR, VR, and AI to create immersive shopping experiences that go far beyond traditional e-commerce, giving rise to a new form of engagement: gamification. Platforms like Roblox have become strategic spaces for brands such as Gucci, Louis Vuitton, Balenciaga, and Nike to build digital worlds, launch exclusive products, and test consumer preferences in real time. These initiatives turn users into co-creators, strengthen community, and extend brand loyalty beyond physical boundaries.
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Le renforcement du pillier européen de la sécurité atlantique
NATO Fellowships Program
Ver publicaciónL’IDENTITÉ EUROPÉENNE DE SÉCURITÉ ET DE DÉFENSE
Les processus internes des organisations internationales telles que l’Union Europénne, l’Alliance Atlantique ou l’Union de l’Europe Occidentale, sans préjudice du poids d’autres organisations également capitales telles que l’Organisation pour la Sécurité et la Coopération en Europe (désormais, OSCE), et ce dans le but de configurer l’architecture globale au sein de laquelle chacune aura un poids spécifique. Le lien d’union entre ces…L’IDENTITÉ EUROPÉENNE DE SÉCURITÉ ET DE DÉFENSE
Les processus internes des organisations internationales telles que l’Union Europénne, l’Alliance Atlantique ou l’Union de l’Europe Occidentale, sans préjudice du poids d’autres organisations également capitales telles que l’Organisation pour la Sécurité et la Coopération en Europe (désormais, OSCE), et ce dans le but de configurer l’architecture globale au sein de laquelle chacune aura un poids spécifique. Le lien d’union entre ces organisations sera la construction progressive de l’IESD, soit en tant que pilier européen de défense au sein de l’Alliance, soit comme articulation d’une défense européenne autonome grâce à l’acquisition potentielle de compétences en la matière, de la part de l’Union, avec, pour ce faire, l’utilisation comme instrument essentiel d’une UEO revitalisée.
Proyectos
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Design and Development of The Executive Program for the Universidad de Cantabria
As Senior Advisor, Coordinator of Alumni Distinguidos, and Academic Director, I participate in the design and development of the Executive Development Program at the University of Cantabria. This innovative program addresses current leadership challenges through practical and flexible modules, combining in-person and online sessions. Topics covered include ESG, transformational leadership, digital transformation, and business scalability. Designed for SME owners and department heads, the…
As Senior Advisor, Coordinator of Alumni Distinguidos, and Academic Director, I participate in the design and development of the Executive Development Program at the University of Cantabria. This innovative program addresses current leadership challenges through practical and flexible modules, combining in-person and online sessions. Topics covered include ESG, transformational leadership, digital transformation, and business scalability. Designed for SME owners and department heads, the program enhances strategic and leadership capabilities in a rapidly changing business environment. We have just finished the 1st edition in 2025 and we are working on next year's promotion.
Otros creadores -
President and Founding Partner Círculo de Consejeros
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Círculo de Consejeros is a non-profit association composed of board members, senior advisors, and top executives representing key sectors and industries such as finance, technology, telecommunications, consulting, communication, fashion, sports, healthcare, and consumer goods. Círculo de Consejeros advocates for the increasing role of independent directors in addressing the new challenges and opportunities of the present and future geostrategic context, as well as promoting diversity in board…
Círculo de Consejeros is a non-profit association composed of board members, senior advisors, and top executives representing key sectors and industries such as finance, technology, telecommunications, consulting, communication, fashion, sports, healthcare, and consumer goods. Círculo de Consejeros advocates for the increasing role of independent directors in addressing the new challenges and opportunities of the present and future geostrategic context, as well as promoting diversity in board composition. Our objective is to become a benchmark forum for driving and innovating the Board of Directors, leveraging the leadership and expertise of our members.
Otros creadores
Reconocimientos y premios
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Nominee to the Top100 Mujeres Líderes en España 2022-2025
El Español
I am honored to have been nominated for the Top 100 Women Leaders in Spain by Mujeres y Cia in the Executives category for two consecutive years.
Mujeres y Cia is a pivotal organization dedicated to highlighting and promoting female leadership in Spain. Through its esteemed 'Top 100 Women Leaders in Spain' awards, it recognizes and celebrates the achievements of women across various sectors including business, science, culture, and social engagement. This platform not only honors outstanding…I am honored to have been nominated for the Top 100 Women Leaders in Spain by Mujeres y Cia in the Executives category for two consecutive years.
Mujeres y Cia is a pivotal organization dedicated to highlighting and promoting female leadership in Spain. Through its esteemed 'Top 100 Women Leaders in Spain' awards, it recognizes and celebrates the achievements of women across various sectors including business, science, culture, and social engagement. This platform not only honors outstanding female professionals but also fosters a network of support and inspiration, advocating for gender equality and empowering women to ascend to leadership roles in their respective fields. -
Alumna Distinguida
Universidad de Cantabria
Since January 2014, when the first addition to “Alumni”-Distinguished took place, graduates have been joining this program, through which the University of Cantabria seeks to acknowledge the outstanding trajectories of those who were once students at this university.
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Premio Extraordinario de Licenciatura con grado de Sobresaliente
Universidad de Cantabria
I am proud to have been awarded the Extraordinary Degree Award from the University of Cantabria's Faculty of Law, an honor granted for academic excellence. This distinction was in recognition of my records in the Faculty of Law and of my thesis on the 'Common Foreign and Security Policy of the European Union,'
Idiomas
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English
Competencia profesional completa
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French
Competencia profesional completa
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Spanish
Competencia bilingüe o nativa
Empresas
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The New Retail Business School
Ambassador
- actualidadAs the Ambassador for The New Retail Business School, my role is to champion the transformative approach to retail education, focusing on innovation, digital business strategy, operations, and transformation. The school is a pioneering educational institution specializing in retail, offering cutting-edge programs designed for retail professionals, business leaders, and digital innovators, aiming to equip them with the skills needed to excel in a digitally connected, consumer-centric…
As the Ambassador for The New Retail Business School, my role is to champion the transformative approach to retail education, focusing on innovation, digital business strategy, operations, and transformation. The school is a pioneering educational institution specializing in retail, offering cutting-edge programs designed for retail professionals, business leaders, and digital innovators, aiming to equip them with the skills needed to excel in a digitally connected, consumer-centric world. https://www.thenewretail.es
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Alumni Escuela de Consejeros
Vice-President Management Board
- actualidadThe School for Boards of Directors is a KPMG, IESE and AED initiative designed to foster expertise in corporate governance and leadership. It specializes in corporate governance, addressing the complexities of modern business environments and the stringent regulations directors face. It recognizes the need for expertise and commitment to ensure organizational sustainability, transparency, and trust. To meet these challenges, the School fosters professional development, equipping directors with…
The School for Boards of Directors is a KPMG, IESE and AED initiative designed to foster expertise in corporate governance and leadership. It specializes in corporate governance, addressing the complexities of modern business environments and the stringent regulations directors face. It recognizes the need for expertise and commitment to ensure organizational sustainability, transparency, and trust. To meet these challenges, the School fosters professional development, equipping directors with essential competencies and skills for optimal board performance. It prepares individuals to lead and drive transformation at the highest levels of corporate governance. https://escueladeconsejeros.org
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EJECON Asociación Española de Ejecutivos y Consejeros
Member of the Board of Directors Forum, CEO Space and Member of the Tech Forum
- actualidadEJECON, the Spanish Association of Executives and Board Members, focuses on fostering leadership, promoting diversity and gender equality, and enhancing corporate governance. As an active member, I engage in the Boards of Directors Forum and the Tech Forum, where I contribute to advancing innovative strategies and leadership excellence within the organisation. https://ejecon.org
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