Suomen matkailututkimuksen seura ry

✨ #FJTR_updates #matkailututkimus #tourismresearch ✨ ❓What happends to hotel revenues when a major cultural event is cancelled? 💡This research note by Seppo Suominen explore this question by focusing on the case of cancelled #SavonlinnaOperaFestival during #COVID19. What was discovered? 🔄Using a #differenceindifferences approach, the Savonlinna Opera Festival has shown a remarkably positive impact on hotel performance metrics such as #RevPAR, #AverageDailyRate, and #OccupancyRatio, even during the pandemic years when the festival was cancelled. ❓Why did this happen? ➡️Reduced hotel room supply and early bookings played a key role in maintaining high performance levels. 💫This research note raises the important notion how medium-sized #culturalevents shape #local #economies. 📍If you're passionate about #TourismEconomics, #HospitalityManagement, #HotelIndustry or the #Resilience of #CulturalDestinations, this research note is highly recommended reading! ❗Check out the full article here: https://lnkd.in/dsPaJ7Sc

✨#FJTR_updates #matkailututkimus #tourismresearch ✨ 💫 Excited to share a thought-provoking research note by Sanna-Mari Renfors (Lapland University of Applied Sciences) and Margrit Kärp (University of Tartu), exploring how tourism companies can move beyond sustainability toward regeneration, #RegenerativeTourism. The article dives into: 💡 What makes a #tourismproduct truly #regenerative 🔄 Why a mindset shift is essential before development begins ♻️ How Finnish and Estonian examples: from lupine removal retreats to dugout boat workshops, the examples illustrate ecological and cultural regeneration in action 🫶 The importance of place-sourced ideas and #communitycollaboration Based on all this, there is a definite call for future research to apply #regenerativedesign frameworks in tourism - how inspiring! This is a must-read for anyone working in #tourismdevelopment, #sustainability, or #communityengagement. It challenges us to rethink the role of tourism in supporting thriving ecosystems and resilient communities. 📖 Read the full article here: https://lnkd.in/dPDK6PC4

✨ #FJTR_updates #matkailututkimus #tourismresearch ✨ Let's start introducing our newest issue in more detail! Beginning with the #researchnote by Jolantha Zaus (University of Lapland) exploring the fascinating themes of #heritageinterpretation #cognitive #inclusivity #inclusivetourism #accessible #learning, and #heritage #storytelling. What is cognitive inclusivity and why is it important? 🧠 Cognitive inclusivity moves beyond physical accessibility, including aspecrs of how people process and engage with information. The study highlights for key areas that should be taking into consideration for cognitive inclusivity in heritage interpretation: ✨ Holistic structure & simplification – logical flow, broader perspectives, and reduced complexity. ⭐ Interpretive storytelling – emotional narratives, personal stories, and plain language. 💫 Alternative presentation methods – multisensory formats like games, visuals, and tactile elements. 🌠 Visitor-centred infrastructure – comfort, adjustable pacing, and reduced overstimulation. Why this matters? 💗 The practices enhance learning outcomes and visitor engagement accross diverse audiences. 💡 The study highlights the need for added value in interpretation - content that connects emotionally and intellectually. What are you waiting for - dive deeper into this article here 🥳! ➡️: https://lnkd.in/d5zJZWCe

✨ #FJTR_updates #matkailututkimus #tourismresearch ✨ Already read the first online version of our newest issue? Well it is your lucky day, there is now much more to read in the full issue that has been published!📚💡 🔗 Dive into the issue here: https://lnkd.in/dvsuvd6Y 🌍 Let us know what caught your eye!💬

#FJTR_updates #matkailututkimus #tourismresearch ‼️Publication alert - newest FJTR issue is out! This is issue is short and sweet, but packed with exciting knowledge to be shared! ✨ Go check it out now, and follow us for more updates! https://lnkd.in/dvsuvd6Y

Mielenkiintoiset maailman matkailupäivän etkot tiedossa 26.9 klo 10-12 #matkailu #suomenmatkailututkimuksenseura

World Tourism Day 2025 Finnish Pre-Event on the 26th of September 2025 🔎 World Tourism Day 2025 will be celebrated on Saturday, the 27th of September. This year’s theme, Tourism and Sustainable Transformation, highlights tourism’s pivotal role not only as an economic engine but as a powerful instrument for advancing positive socio-environmental change. The Finnish Society for Tourism Research celebrates World Tourism Day in the pre-event on Friday, the 26th of September, at 10-12 am (UTC+3). The webinar brings together tourism scholars from all over Finland and welcomes everyone interested in the transformative power of tourism. Program 10:00 am Welcome and introduction Juulia Räikkönen, University of Turku 10:05 am Enhancing eco-social transformation in tourism Outi Rantala & Emily Höckert, University of Lapland 10:40 am Transforming tourism and tourists Elli Vento, University of Eastern Finland 11:05 am Pathways towards regenerative tourism entrepreneurship Roosa Ridanpää, University of Oulu 11:30 am From vertical farming to lab-grown meat: Reflections on sustainable food futures Aarni Tuomi, Haaga-Helia University of Applied Sciences 11:55 am Conclusions Juulia Räikkönen, University of Turku Register at: https://lnkd.in/dXiKieBV

Save the date: Suomen matkailututkimuksen seura järjestää maailman matkailupäivän etkot etänä perjantaina 26.9. klo 10-12. 📢 Tapahtumassa kuullaan sarja ajatuksia herättäviä puheenvuoroja, jotka tarjoavat suomalaisesta kontekstista kumpuavia, erilaisia näkökulmia matkailupäivän teemaan: matkailu ja kestävä murros. 🔎 Tapahtuman ohjelma julkaistaan pian - varaa paikkasi ja rekisteröidy nyt! 🤓 Save the date: The Finnish Society for Tourism Research organises an online Pre-Event for the World Tourism Day 2025 on 26th September at 10-12. 📢 The event will feature a series of thought-provoking talks offering multiple perspectives on the World Tourism Day 2025 official theme, Tourism and Sustainable Transformation, in a Finnish context and beyond. 🔎 The full programme of the event will be published soon - secure your place and register now! 🤓 https://lnkd.in/dXiKieBV

Erikoisnumeron deadlinea jatkettu 2 viikolla ⏰👌 Matkailututkimus-lehti julkaisee vuoden 2025 lopussa erikoisnumeron teemalla Elämysten, teknologian ja vastuullisuuden rajapinta. Erikoisnumeroa koordinoivat Aarni Tuomi, Pasi Tuominen ja Mário Passos A. Haaga-Helia ammattikorkeakoulusta. Useiden tiedustelujen takia käsikirjoitusten lähettämisaikaa on jatkettu kahdella viikolla. Uusi deadline on 17.8. Jos paperisi sopii erikoisnumeron teemoihin, tsekkaa call for papersin tarkemmat tiedot ja lähetä teksti arviointiin! 🙌🌞 https://lnkd.in/dTxMbdaU #FJTR #matkailututkimus Haaga-Helia University of Applied Sciences LAB8 by Haaga-Helia

☀️ #FJTR_updates #matkailututkimus #tourismresearch - viimeistä viedään uusimman numeron esittelyistä! Pääkirjoituksessa Dr. Johanna Heinonen (University of Eastern Finland) saattelee meidät pohtimaan inhimillisyyttä matkailussa. Onko #inhimillisyys tulevaisuuden #kilpailuetu? Alla muutama nosto tähän pohdintaan 👇 🖥️ #Digitalisaatio on matkailussa sekä mahdollisuus että uhka: se voi parantaa saavutettavuutta ja asiakaskokemusta, mutta samalla vaarana on inhimillisyyden katoaminen, ellei teknologiaa hyödynnetä vastuullisesti ja #eettisesti. ❣️ #Välittäminen on strateginen voimavara matkailussa: empaattinen ja #inhimillinen #palvelumuotoilu vahvistaa asiakaskokemusta, lisää brändiuskollisuutta ja tuo kilpailuetua vastuullisuuden ja inklusiivisuuden kautta 🤖 #Digitaalinen #humanismi matkailussa tarkoittaa teknologian inhimillistä käyttöä: organisaatiokulttuurin, palvelumuotoilun ja viestinnän tulee perustua empatiaan, avoimuuteen ja yhteisluomiseen, jotta digipalvelut tukevat ihmisten arkea #vastuullisesti ja kestävällä tavalla. ✨ Kannattaa ehdottomasti lukea tämä #pääkirjoitus kokonaisuudessaan! Täältä se onnistuu ➡️ https://lnkd.in/dQnrH9sh