Geeklab

Ever notice how some games just "get" you? It's not luck, it's psychology. Jesse and Joe talked about understanding why players do what they do, not just what they click. Motivations, traits, and behaviors are all gold for studios that want to make something players truly connect with. More of this here: https://lnkd.in/dzCJvehS

Thank you Istanbul, thank you Mobidictum! Two intense days packed with meetings, learnings, connections and friends, not bad 🔥 Until next time! Ps. Robots might not be taking over our jobs just yet, but they do come with better hair...

Turns out the difference between good ads and a timeless one's might just be… psychology 🤯 Jesse Lempiäinen and Joe Schaeppi talking traits vs. motivations and why understanding what’s innate in your players beats guessing what they want this week. The entire convo went from surfing, to Rick Rubin, to deep psychology, we highly recommend reading the full post about it to get the rest of the juicy insights and how this all ties to mobile game marketing👇 https://lnkd.in/dzCJvehS

Not only is Jani and Stas in Istanbul for Mobidictum this week, Jesse is also on the loose at Game Industry Conference in Poznan. He will hit the stage on Saturday with insights on misleading ads. If you're there, don't miss his talk 😎

The classic energy curve on a Friday: Morning: ambition Lunch: negotiation Afternoon: survival Beer O’Clock: full recovery, locked and loaded for the weekend 😎 Happy Friday!

Are you struggling to scale iOS UA on Meta post-IDFA? Well, you’re not alone. The constraints from SKAN + ATT have removed visibility and slowed optimization. But there’s a better path forward with our attribution solution. To give an example, here are a few ways we’ve seen teams win with Audiencelab by Geeklab: - Pinpointing top creatives faster and reallocating spend with confidence - Measuring beyond SKAN’s 30-day window to reveal long-term value - Feeding Meta’s algorithms better data to scale efficiently We'll be happy to demo and show you more 😎

3 takeaways from our chat with Peggy Anne Salz 👀 Bravery > comfort When something new comes along, you’ve got to be a bit afraid. But that fear usually means you’re onto something interesting. The teams willing to test new tools and ideas, are the ones finding growth right now. Transparency wins trust After Apple’s privacy changes, everybody started building their own walls of data. Our approach is basically to break some of those walls back down, giving marketers visibility into the user journey again by tracking the creatives instead of the individual users. When you can actually see what’s driving your revenue, you can spend (and sleep!!) with confidence. Diversifying beats doubling down Studios have gotten used to putting almost all their ad money into a single channel (like AppLovin), even when it’s nerve-wracking. We help them get comfortable spreading the budget out and exploring new opportunities, which makes the whole business less risky and more resilient. The main message? The studios succeeding post-privacy updates are the ones being bold, transparent, and smart about where they invest.

Look how happy Stas and Jani are about being back at Mobidictum next week 🥹 Talk to them there about UA, ASO, or to hang out with fun people!

Our friends at Talofa are rocking it again! Another massive milestone achieved with Monster Walk now officially being live in both the US and Europe on iOS and Android 👏 We are very proud of the hard work the team has put in, and have loved being a part of the ride! LFG Jenny Xu and the entire team Talofa 🔥

If the camera roll is full of pictures from karaoke this week, it's a sign of a great Pocket Gamer Connects Helsinki, right? Anyway, hope it was as great for everyone! We are glad not to have to jump on a plane today to get back home 😮💨