Thought leadership and original ideas from Foundry’s industry experts. Explore the latest trends in B2B marketing from the intersection of media and martech.
Our recent partner marketing dinner in Denver brought together some of the brightest minds in the industry. Connecting marketing leaders from Palo Alto Networks, Cloudera, Workday, Automation Anywhere, Elastic, and Acquia to discuss the evolving challenges and opportunities in today’s landscape. From partner strategies to sales alignment and the delicate balance of tracking ROI, the [...]
October brings more than pumpkin spice and seasonal campaigns. It marks Cybersecurity Awareness Month, a yearly global initiative that reminds us how critical it is to protect what matters most: our data, our infrastructure, and our trust. Now,…
Partner marketing often feels like a solo journey, but senior marketers from ServiceNow, Cribl, Couchbase, and Moveworks recently came together for an intimate dinner I hosted where they found solidarity and shared insights. As the…
It came as no surprise when we released the 2024 State of the CIO that artificial intelligence loomed large on the CIO’s radar this year. In fact, with 80% of CIOs citing AI as their…
Even as CIOs devote time to modernization and optimization, their primary charter is as change makers championing and leading business transformation.
Navigate the 'Bloomer vs. Gloomer' AI debate in marketing, uncovering practical strategies, and gaining expert insights for successful AI implementation.
Where is the balance between Gen AI and human creativity in content creation? Explore the role of AI in shaping digital narratives.
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To avoid the types of havoc that bad data can wreak, ensure that you are working only with demand gen partners that maintain an ample proprietary data.
