Locala

🚀 New addition to Locala Canada! Please join us in welcoming Sasha Guindi as Senior Sales Director, leading our growth in Québec 🇨🇦 With a strong background at Media Experts, Native Touch, and Illumin, Sasha brings extensive industry expertise and a drive for innovation to our team. We’re excited for what’s ahead. Welcome to the team, Sasha! 🎉 👉 Read the full article here: https://hubs.ly/Q03NN2pt0 #Locala #TeamLocala #AdTech #DigitalAdvertising #DOOH #Innovation #Marketing #Montreal #Quebec

💥 Recognised at the IAB MIXX Awards 2025! 🚀 We’re really proud! Locala, together with OMD Belgium and Luxembourg , won Silver 🥈 in Best Use of DOOH with Martini campaign. A huge thank you to OMD and Martini for their trust. This award celebrates creativity, precision, and the power of insights-driven DOOH campaign to deliver strong, measurable results. 👏 Huge thanks to Charlie Coppe, Aline Gervasi, Quitterie de Langautier, Michelle D'Hooghe,Sandrine Prefaut for this amazing collaboration that made this campaign a true success. #IABMixxAwards #Locala #OMD #Martini #DOOH #DigitalAdvertising #LocationBased

🌏 APAC shoppers are redefining the retail landscape. Consumers are blending online discovery with offline action — moving seamlessly between screens and stores. The Locala Retail Insights Barometer 2025 – APAC Edition reveals how omnichannel behavior, mobile habits, and local context are reshaping retail strategies across the region. 📊 Discover: 🔹 Key shopping trends unique to APAC markets 🔹 How mobile and DOOH influence real-world visits 🔹 Why localization drives stronger brand outcomes 👉 Explore the insights and uncover how your brand can stay ahead: [Link] #RetailMarketing #Omnichannel #AdTech #ConsumerInsights #APAC #Locala

We’re excited to share that Locala is a launch member for the Ad Context Protocol (AdCP), a new open standard introduced today by a consortium of industry leaders! 🎯 AdCP establishes the technical foundation for agentic advertising, enabling AI-powered agents to work seamlessly across the advertising ecosystem. This protocol tackles long-standing industry challenges by: • Eliminating fragmentation across 80–120 different ad tech tools • Enabling standardized agent-to-agent and agent-to-system communication • Reducing costs and complexity for advertisers and publishers • Building on proven open standards (like Anthropic’s MCP) Whether you’re in planning, buying, measurement, or yield optimization, this evolution impacts your world. The question isn’t if agentic advertising is coming — it’s already here. Learn more 👇 https://lnkd.in/eKFpG4Jr And get involved 👇 https://lnkd.in/eJkAevu5

Is your marketing still stuck in silos? Your customers aren't. 🤷♀️ The modern American consumer's journey is a fluid conversation that moves seamlessly between their screen and the real world. Rigid, channel-based approaches are failing because they ignore this reality. Our new US report dives into the end of channel silos and the rise of the "hyperlocal imperative", showing why a unified, customer-centric strategy is essential for growth in 2026 🚀 Get the insights you need to break down silos: https://hubs.ly/Q03NtzCQ0 #OmnichannelMarketing #CustomerJourney #Phygital #LocalMarketing #RetailStrategy

🎤 Today’s the day! Join Auxandre Stephan, our Product Marketing Manager, at Digital First Brussels — live at 15:15 in the Red Room. He’ll share how Locala's Omni Planner bridges online and offline data to create smarter, faster, and more contextual media strategies. Don’t miss it — come say hi and meet the team at #DigitalFirst2025! 🚀 Digimedia | Digital First 🚀 #AdTech #MediaPlanning #OmniPlanner #Locala

Have you embraced a truly unified omnichannel strategy? ✨ Shoppers don’t think in channels. They expect one seamless journey. In fact, 70% of consumers say they prefer a connected shopping experience across online, in-store, and social. That’s why brands are going all in on AI, AR, VR, and immersive tech, from virtual try-ons to digital twins, turning omnichannel into a true competitive edge. Omnichannel isn’t just growing. It’s redefining the future of retail 🔮 🔎 Dive deeper into the trends shaping retail in Locala’s US Retail Barometer: https://hubs.ly/Q03Mz2wb0 #OmnichannelMarketing #FutureofRetaily #LocalMarketing #RetailStrategy #ConsumerJourney

🛍️ In her latest blog, Sandrine Prefaut explores how the omnichannel consumer journey is rising: 📱 70% of shoppers expect a seamless cross-channel experience 🏪 69% still shop primarily in-store 🔁 72% use their smartphones while shopping Locala's Retail Insights Barometer 2025 shows that shopping is now fully omnichannel — consumers move between digital and physical touchpoints without even noticing. To keep pace, marketers need to: ⚡ Catch intent early (speed to signal) 📈 Link awareness to outcomes, not just clicks 🎯 Orchestrate channels around local context 🔁 Build scalable, repeatable playbooks That’s why we created Omni Planner, unifying online and offline data to help brands plan smarter, faster, and more locally. 👉 Read more about how omnichannel planning is evolving: https://hubs.ly/Q03N3rvb0 #Omnichannel #RetailMarketing #AdTech #MediaPlanning #OmniPlanner

🏆 Double victoire pour Locala aux Cas d'OR du Digital - Digilocales 2025 ! Nous sommes très fiers d’avoir remporté : ✨ Le Prix Spécial du Jury 📍 Le Prix de la Meilleure Campagne Géolocalisée Ces deux distinctions saluent le travail de précision, d’innovation et de performance mené avec Arena Media pour La Société Protectrice des Animaux (SPA). La campagne drive-to-refuge, lancée lors des Journées Portes Ouvertes, s’appuyait sur la data géo-comportementale pour toucher des audiences qualifiées dans les zones les plus affinitaires. 🎯 Objectif : mobiliser les Français autour de l’adoption animale en adressant des messages contextualisés, autour des refuges et au bon moment. Une campagne qui nous tient à cœur et illustre la puissance du ciblage géolocalisé au service d’une très belle cause. 🙏 Un grand merci au jury pour cette reconnaissance et à Arena Media & la SPA pour leur confiance ! #CasdOr #PublicitéDigitale #Geolocalisation #DriveToStore #AdTech #MarketingDigital Wassila Boukhari Toilha Mohamed Laura Fély Jean-Baptiste Dorard Hugo Nguyen Van Sang Julien Le Marec Sandrine Prefaut Mathieu Quillere

We’re proud to be part of this industry collaboration shaping the future of agentic advertising through shared ideas, innovation, and community. Don’t miss the official launch on October 15 👇 https://luma.com/kk3f2hw8 #ai #agentic #advertisingstandards