INITIO Parfums Privés

INITIO Parfums Privés wins the 2025 Innovation & AI Marketing awards at Les Cas d'OR in Geneva. These awards honor our pioneering FEEL LAB EXPERIENCE, a unique innovation that combines neuroscience, emotions, and perfumery.   Developed with FEEL’TECH by Micropole, a Talan company, BrainCo Inc., and the Harvard Innovation Lab, the FEEL LAB EXPERIENCE captures brain activity in real time (EEG) to reveal how each scent resonates emotionally and cognitively, transforming the way we connect with fragrance. A true revolution in retail, FEEL LAB redefines the in-store experience by introducing measurable emotion, sensory intelligence, and personalization at an unprecedented level. It marks a new era where science meets luxury with the purpose of fostering a deeper sense of well-being.   Smell. Feel. Reveal.   📍 Available at Le 320 Flagship, Paris and a selective global rollout   #InitioParfums #ThePowerOfScent #FeelLabExperience #Neuroscience #FutureOfRetail #AwardWinningInnovation #casdorgeneva2025

Throwback to an unforgettable night in New York   CAN’T GET ENOUGH — the new chapter in INITIO’s Carnal Blends collection — was unveiled in New York with an evening that embodied pure obsession: bold, magnetic, and impossible to forget.   The Classic Car Club Manhattan was transformed into the very heartbeat of CAN’T GET ENOUGH. Walls pulsed with energy, the air throbbed with desire, and every corner whispered seduction — an atmosphere that pulled you in, deeper and deeper.   Every heartbeat of the night echoed the spirit of CAN’T GET ENOUGH — seductive, addictive, impossible to escape. It wasn’t just a launch. It was an experience. The world of CAN’T GET ENOUGH revealed itself.   Discover it now at initioparfums.com and at our Parisian flagship, LE 320 — 320 rue Saint-Honoré, Paris.   #InitioParfumsPrives #ThePowerOfScent #CarnalBlends #CantGetEnough #NewYorkEvent #NewLaunch

CAN’T GET ENOUGH, INITIO’S NEW CREATION An obsession that never fades. A desire that returns endlessly. With CAN’T GET ENOUGH, INITIO captures the most universal of pursuits: the quest for pleasure. A Rose, ignited by Pink Pepper. Caramel without restraint. Voluptuous Vanilla. At the heart, Hedione — a spectral molecule enveloping every note in unreasonable sensuality. Haunting. Addictive. Irresistible. This is more than a fragrance. It is a hypnotic loop — an insatiable desire, a passion beyond moderation. True to its name, it echoes its effect: CAN’T GET ENOUGH. Discover it now at initioparfums.com and at our Parisian flagship, LE 320 — 320 rue Saint-Honoré, Paris. #InitioParfumsPrives #ThePowerOfScent #CarnalBlends #CantGetEnough #NewLaunch

Have you ever imagined watching what a scent does to your brain — in real time? When cutting-edge tech meets the science of emotion, the result is groundbreaking. Since 2015, INITIO Parfums Privés has been pioneering functional fragrances — and now introduces: THE FEEL LAB EXPERIENCE [by INITIO] Created with FEEL’TECH by Micropole, a Talan company, BrainCo Inc, and the Harvard Innovation Lab, this unique in-store experience blends neuroscience, digital innovation, and the power of scent. With the FEEL LAB EXPERIENCE, INITIO transforms retail into a stage for deep emotional connection. By merging cutting-edge EEG technology with the art of perfumery, fragrance becomes something you don’t just choose — you feel, visualize, and connect with on a profound level. Smell. Feel. Reveal. 📍 Available from September 2025 at Le 320 Flagship, Paris, with a selective worldwide rollout to follow.   #InitioParfums #ThePowerOfScent #FeelLabExperience #NicheFragrance #Neuroscience  

INITIO Parfums Privés and Parfums de Marly are pleased to announce the appointment of Patrice Béliard as Chief Executive Officer, effective October 2025. He succeeds Julien Sausset, whose nine-year leadership was marked by significant growth, ambitious expansion, and strategic development.  This appointment marks the beginning of a new chapter for INITIO Parfums Privés as it aims to strengthen its position as the global leader in functional fragrances within the niche perfumery industry. #InitioParfumsPrives #NicheFragrance #FunctionalFragrances #WWD https://lnkd.in/eP_At5bV

INITIO Parfums Privés takes part in the Paris Perfume week and will present on Saturday 22nd March a special talk dedicated to "The Era of Emotional Perfumery" in collaboration with dsm-firmenich.   #InitioParfumsPrivés #ThePowerofScent #ThePowerOfScience #dsmfirmenich

POWER SELF, INITIO’S LATEST CREATION   With POWER SELF, INITIO ushers in a new era where science enhances the power of scent. By harnessing the direct connection between fragrances and the brain's sensory receptors, this creation goes beyond mere olfactory pleasure: it measurably influences self-confidence and well-being.   More than just a fragrance, POWER SELF transforms every gesture into an act of accomplishment and self-affirmation.   Become your Super Self.   Feel, live and experience in avant-première POWER SELF at initioparfums.com and at our Parisian flagship LE 320, 320 rue Saint-Honoré, Paris.   #NewLaunch #ThePowerOfScience #PowerSelf #BecomeYourSuperSelf #InitioParfumsPrivés #ThePowerOfScent

INITIO Parfums Privés x dsm-firmenich Since 2015, we have initiated a global olfactory revolution in functional fragrances, hybridising ancestral knowledge with cutting-edge science. In 2025, we are taking another step forward. Our French olfactory label, INITIO Parfums Privés, and the world leader in olfactory innovation, dsm-firmenich, are joining forces to shape the future of emotional perfumery. This partnership allows INITIO Parfums Privés to leverage the full expertise of dsm-firmenich, with over 30 years of research in olfaction, emotion and cognition, and to enjoy direct and unprecedented access to dsm-firmenich's scientific innovations: bespoke development of new exclusive accords, cutting-edge olfactory technologies and, most importantly, groundbreaking scientific methods  to measure both the conscious and unconscious emotional responses to its fragrances. By combining scientific innovation and olfactory expertise, we are paving the way for avant-garde perfumery that enhances personal identity, deepens relationships and transforms people's lives. #InitioParfumsPrivés #dsmfirmenich #ThePowerOfScent #ThePowerOfScience #NewCollaboration #AnOlfactoryRevolution

Are you ready to unlock your full potential?   INITIO invites you to embrace your inner strength and discover your greatness through the transformative Power of Scent. Navigate the mystery of THE GOLDEN MAZE and let your intuition guide you. Manifest your desires: Happiness, Love, Abundance, Serenity, Greatness... Everything is possible.    Feel, live and experience the Golden Maze, full of light, majestic, shimmering and sublime at LE 320 or at initioparfums.com   #InitioParfumsPrivés #InsideTheMaze #OudForGreatness #FestiveSeason