⬇️⬇️
As Europe faces the dual challenge of achieving resource sovereignty and rapid decarbonisation amid geopolitical and climate pressures, making the transition to circular products and services is essential. Do Well Do Good's white paper, “Accelerating B2B Circularity in Europe”, presents six concrete recommendations to help European and national authorities unlock the full potential of B2B circular economy. While some of its recommendations may appear self-evident, the paper emphasises that these foundational measures are still not in place in most of Europe and that they constitute the necessary baseline to launch an effective and lasting transformation toward circularity. The six recommendations to European and national authorities are to: 1️⃣ Establish a harmonised and complete EU glossary for circular economy 2️⃣ Launch a coordinated EU-wide campaign to raise awareness 3️⃣ Progressively develop a circular VAT scheme at EU-level 4️⃣ Support job creation in circular sectors through targeted social contributions relief and trainings 5️⃣ Limit the trade of used goods and secondary critical materials outside the EU to secure EU resource loops 6️⃣ Ensure public procurement leads by example in terms of circularity Thank you to the 40+ circular economy experts who contributed their insights through interviews, discussions, and collaboration. 🔗 Read the full whitepaper here: https://lnkd.in/eGRutBsJ Mino Yamamoto Stephen Haentjens Sébastien villette Laurence Fontinoy Anne James Xavier Meyer Geoffrey Richard Pierre-Emmanuel Saint-Esprit Patricia Lorton Erwan Faoucher Emmanuelle Bru Flore Boinot-Raffegeau Timothée Macé Dubois Valentin Fournel Chrysostomos Adamidis Circular Economy Alliance Mathilde BERNARD DE LAVERNETTE, Ph.D Axel Darut Manon Assier Jean-Baptiste Prono Rémi Cornubert Thibault Lerouge Joanna Ferriere Raffaele DUBY Ruth Kilsby Guillaume Babule Melissa Tonin Hakima Ghersbraham Diana de Bernardy Nicolas Pauvre Maxime Beysecker Hugo Conzelmann Amélie Vaz Catherine Chevauché Martina Prox Luca Emmanuello Roger Ebengou Julie Allagnat Laurent Bocahut - Peftrust® Clemence Liebert #CircularEconomy #Sustainability #GreenTransition #CircularAwareness #DoWellDoGood #Policy #Innovation #EU #ClimateAction