Swapcard

Only 3 in 10 exhibitors complete more than half of their booth listing. This represents a significant missed opportunity - because listings with higher completion rates generate nearly 2x more onsite badge scans. So what can you, as an organizer, do to help? • Provide a clear exhibitor checklist • Run onboarding webinars to guide booth setup • Send reminders before and during the event • Incentivize completion with lead boosts or visibility perks 👉 Click the link in the comments to download our latest report and see more ways you can help exhibitors drive real results.

We had a great time connecting with event leaders at IAEE Midwestern Chapter's Annual Meeting in Chicago. Jessica Duarte and Bob Chain were onsite meeting with peers, sharing insights, and learning from the incredible community of event professionals. A big thank you to everyone who also joined us later that evening for the Industry Mixer. We’re proud to be part of conversations that shape the future of events!

We’re excited to be heading to Expo! Expo! 2025 in Houston! Whether you’re gearing up to launch your next big event or looking for new strategies, Expo! Expo! is the place to learn, connect, and make moves that matter. Swapcard is proud to be the official event app provider for this year’s show. Meet us onsite at booth 1040 to discover how we help organizers deliver smarter and more engaging event experiences. See you in Houston! International Association of Exhibitions and Events (IAEE) Jessica Duarte Kendra Black Bob Chain Walid Bengeloune Carlos Araujo Paul De Barros Imani Nangoma

The future of sponsorship is collaboration, not transactions Join our upcoming webinar to explore how placing attendees at the center of sponsorship design aligns brand storytelling with meaningful experiences—and how organizers can evolve from pitching packages to co-creating value with exhibitors. Industry experts, Elizabeth George, CEM (HIMSS Global Health Conference & Exhibition) and Megan Martin, CMP, DES, MPA (EMC Meetings & Events), will dive into: 👉 Why traditional sponsorships are losing impact and what drives value today. 👉 How aligning sponsor goals with attendee needs boosts engagement and satisfaction. 👉 How leading organizers are partnering with sponsors to build long-term, value-driven relationships.

RevUP Summit 2025 has officially kicked off here in Annapolis, and the conversations are buzzing! The Swapcard team is catching up with association leaders, exchanging insights, and discovering new ways to spark growth. If you’re at the event, swing by Table 7, and let’s talk about what’s next for your association community! Giulia Ferrero Walid Bengeloune Paul De Barros Professionals for Association Revenue (PAR)

In an era of uncertainty and transformation, how can events continue to deliver measurable value and drive growth? Join Bob Chain, Global Head of Strategic Accounts at Swapcard, and Nina Xiao, Vice President of Digital and Marketing at Informa Markets in Asia, at UFI, The Global Association of the Exhibition Industry's 92nd Global Congress in Hong Kong. They will host the session, “Mapping the Modern Event: Data-Driven Insights on Networking, Sponsorship, and the Future of AI”, on Wednesday, November 19, at 4:30 PM. Don’t miss this chance to gain actionable insights on networking, engagement, and exhibitor ROI, and learn how to future-proof your events.

Our analysis of over 600 events and nearly 2 million active users uncovers key insights into how leads are generated. Explore the data to find actionable strategies that can provide strategies to strengthen engagement and improve ROI.

Only 9% of exhibitors download their lead reports within 90 days of the event. That means 91% of exhibitors miss the opportunity to convert the leads they collected. Why does this happen? Many either overlook the value of lead reports or fail to follow up after the event. 👉 Organizers can change this by: ‣ Building lead reporting into every exhibitor package ‣ Training exhibitors on how to access and use their reports ‣ Automating post-event reminders to act on leads quickly When exhibitors act on their data, they see stronger results and walk away ready to rebook.

Digital isn’t just part of your event strategy. It is your strategy. The right digital metrics don’t just measure engagement; they prove ROI. From activation to post-event insights, digital helps turn participation into performance. Learn how to build a digital strategy that grows event success, link in the comments 👇

The energy at PCMA Convening EMEA 2025 was all about connection. From meaningful human moments to purposeful tech and a redefined ROI, this year’s edition showed how the future of experiences is both digital and deeply human. As the official tech partner, Swapcard powered the event app PCMA+, helping attendees connect, learn, and make the most of every moment. We’ve rounded up the key insights and highlights from the event. Check out the full recap — link is in the comments below!