Grégoire Bruni

Big changes at WPP this morning: Devika Bulchandani ➡️ WPP chief operating officer Laurent Ezekiel ➡️ Ogilvy global CEO Floriane Tripolino ➡️ Open X CEO. The reshuffle comes just months after Cindy Rose OBE took over as WPP CEO—and only six weeks after Ezekiel was set to join rival Publicis Groupe. Ewan Larkin and Brian Bonilla break down what the moves mean for Ogilvy, the Coca-Cola Open X account and the holding company as a whole. Read the full story: https://lnkd.in/eXKzj8iD

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Criteo teams up with Flipkart to supercharge Motorola’s digital footprint! With smart targeting and retail media muscle, the campaign reached 110M+ users, driving record engagement and brand recall. A masterclass in data-driven marketing done right. read more: https://lnkd.in/gRsJmbPv Shivam Ranjan | Vijay Iyer | Medhavi Singh #RetailMedia #Marketing #Ecommerce #DataDriven #Performance #Adtechtoday

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📢 Amazon Ads x Netflix: Strategic Partnership Announced Amazon DSP advertisers will soon have direct access to Netflix's premium ad inventory through a new integration launching Q4 2025. 🌎 Available Markets: • United States • United Kingdom • France • Germany • Spain • Italy • Canada • Mexico • Brazil • Japan • Australia Key Benefits: • Direct access to Netflix's subscriber base • Streamlined TV campaign management • Advanced targeting capabilities • Integrated measurement solutions 👉 Learn more: https://ads.amazon/41KI9Tv

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CLIENT WIN | Vodafone Retains dentsu Led by Carat for Media Buying Account   Following a competitive review, Vodafone has reappointed Carat as its media buying agency across 11 EMEA markets, under a new three-year contract starting January 2026.   The renewal marks a strategic evolution in our six-year relationship, expanding Carat’s remit from media buying to a broader media-led transformation partnership. Carat will continue to support Vodafone’s in-housing strategy and scale tailored solutions powered by data, AI, and audience insight, with a focus on delivering accountable, business-driven results.   This win reinforces our shared vision for long-term growth, operational integration, and innovation across EMEA. For more info: https://lnkd.in/ecimctCp #Vodafone #Carat #dentsuEMEA #MediaTransformation #B2BMarketing #AI #DataStrategy

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Exciting news! We are partnering with smartclip, RTL Group’s adtech business, to bring advertisers direct programmatic access to premium European CTV inventory – now enhanced with Adlook’s attention optimization and outcomes-focused approach. This collaboration unlocks: ✅ Premium broadcaster inventory across Europe ✅ Attention as a measure of true engagement and brand lift ✅ ID-agnostic activation, fully aligned with privacy standards “CTV is the future of brand building, but it requires innovation that goes beyond impressions. Partnering with smartclip gives our clients direct access to Europe’s most premium broadcaster inventory, setting a new benchmark for outcomes-focused programmatic TV.” — Viktor Zawadzki, VP Platform Partnerships, Adlook “By integrating Adlook into our demand stack, we broaden buy-side opportunities, allowing our broadcaster and publisher partners to connect their premium inventory with additional demand sources more effectively than ever. Throughout this process, we ensure that publisher signals are respected – not exploited – and that data is activated, not extracted.” — Gloria Eichler, Chief Product Officer at smartclip With smartclip’s broadcaster-led SSP and Adlook’s AI-powered platform, brands can achieve real viewer engagement, measurable business outcomes, and sustainable growth. #CTV #Programmatic #Attention #Adlook #AdTech #Smartclip

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Top 5 #adtech and #martech tools this week: from targeting cultural ‘moments’ to real-time UGC licensing tools, This week:  - Fandom launches new ad targeting solution ‘Momentum’ - THG Commerce unveils advanced social commerce capabilities - Jukin Licensing unveils advanced AI integration - Piwik PRO and Cookie Information launch new pricing model amid rising demand for EU-based analytics - Veridooh brings OOH verification to Audience2Media clients Head to the link in comments for the full story. Jeremy Steinberg 🔜 Gamescom, Richard Ward, Sascha Weis, Karsten Rendemann, Mo Moubayed, Tony Laskar #TopAdTech #BrandTech #AdTechTools #TechStackUpgrade #DataManagement #Targeting #AdTechNews #DigitalMarketing

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