Laetitia Bianco-Renault

In the past 12 months, the team made China the number 1 market globally for Chloé's Atelier des Fleurs franchise and turned Chloé Beauty into one of the top 3 fastest growing brand online, in a challenging market.   How do you sustain and scale such performance ?   We started by owning Qixi (Chinese Valentine’s day) with a ‘Chloé en Rose’ flash store concept and the takeover of Shanghai’s most iconic flower shops. From August 14th to 19th, the flash store delivered : - 3,000+ consumers booked and visited - A Tmall (brand building !) livestreaming inside the pop-up becoming the #1 Tmall livestream in the period - A full consumer journey with the flower shops that made Chloé the go-to gifting choice for Qixi The business impact: - Sellout +25% for July–Aug on the total brand - New members recruitment +183% - 50M+ impressions, EMV $1.8M   By blending cultural relevance and breaking the silos between offline and online, Chloé Beauty turned a pop-up into a performance powerhouse.   #LuxuryMarketing #BrandActivation #Ecommerce #ChinaMarket #RetailInnovation #DigitalMarketing #ChloeEnRose #Tmall #KOLMarketing #Fragrance

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New Podcast Episode (in French)🎙️ Grand Seiko Europe President Frederic Bondoux was invited by Lou DANA on the Podcast du Luxe to share his vision on building the Grand Seiko in Europe. From the brand’s expansion across 25 European countries, to the role of Japanese Takumi artisans and the innovation behind Spring Drive, the discussion explores the strategic and cultural challenges of bringing a Japanese high-horology brand to a market traditionally dominated by Swiss maisons. ✨ This episode (in French) offers a fascinating perspective on what defines luxury today. The episode is now available on all platforms: 🎧 SPOTIFY : https://lnkd.in/enwivV_z 🎧 APPLE PODCAST : https://lnkd.in/eJuRAwQE 🎧 DEEZER : https://lnkd.in/ee7JmVWb 🎥 YOUTUBE :https://lnkd.in/eZ64gn6f #Podcast #GrandSeiko #Japan #Takumi #Crafstmanship #Watches

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🚀 AI Adoption in E-commerce: Lessons from Havaianas 🎥 Now available on demand – Watch the full recording! AI isn’t the future of e-commerce. It’s the present. In this expert-led session, Cindy Shepard (D2C Director, Havaianas North America) shares how her team is actually using AI to reduce returns, boost conversion, and increase AOV—without rebuilding their tech stack. 🔍 What you’ll learn from the recording: ✅ How Havaianas prepared their data and content to make AI work ✅ The real impact of AI on conversion (+54%) and AOV (+23%) ✅ How to cut through AI hype and evaluate tools that deliver ✅ Ways to secure AI budget—even when leadership is skeptical ✅ Why experimentation beats perfection when adopting AI Cindy is joined by AI expert Jo Lambadjieva (Amazing Wave) and our CEO François Silvain (NewEcom.AI) in this practical deep dive. 💡 Whether you're just getting started with AI or already experimenting, this conversation offers a blueprint for real-world impact. 👉 Watch the replay now: https://lnkd.in/eNh347aa #AIinEcommerce #EcommerceStrategy #RetailInnovation #DigitalTransformation #NewEcomAI #Havaianas #AOV #ConversionRate #Returns #DTC #RetailTech #AIstrategy Frederic Levy Frederic Lasnier Cyril Reinhard Dan Deusan Alexandre Vallin @shopify Sylvere Azoulai Radu Buta Diane Bekhor David Golub Nancy Wang Mark Chaskelson Cindy Shepherd Havaianas NA&C - an Alpargatas Brand Joanna Lambadjieva Æthos Faizan Ayyub NewEcom.ai

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How I would fix the frustration of Hermès resale & counterfeit 👨🏼‍🔧 In a recent article, CEO Axel Dumas explicitly said that the luxury brand sees the 'secondhand frenzy' as a 'threat' to serve 'real customers'. ❌ Unlike Gucci or Balenciaga, Hermès has NO appetite to legitimize resale. 🔐 Absolute control is most important. So here's what I'd do: ___________________ 1️⃣ Integrate → We'd take craftsmanship one step further and modernize it by sewing an NFC chip elegantly into each new product. 2️⃣ Apply → Potential customers apply through their blockchain-based, encrypted, Maison Profile. This profile includes verified past purchases, event attendance, service history... = a loyalty fingerpint. 3️⃣ Vet → Hermès discreetly vets applicants based on purchase history, loyalty and behaviour (frequency, resale activity, social graph). 4️⃣ Issue → Once approved, the bag's embedded NFC chip is linked to the customer's blockchain-based profile. 5️⃣ Unlock → The user unlocks the Digital Passport when they tap the NFC (only accessible from their verified account, linked with the item they now own). The passport shows the date of production, artisan name/code, leather origin, personal milestones, service options & exclusive content (including private event invitations). 6️⃣ Monitor → Any resale requires re-registration of the bag. When a reseller taps the NFC, Hermès knows the bag changed hands. ↳ 🔴 If resale occurs within a minimum holding period (e.g. 5 years), penalties can apply to the profile like loss of priority access or blacklisting. ↳ 🟢 If service & resale is done via approved channels, the customer retains/grows their status. This is all programmed via smart contracts. 7️⃣ Track → The blockchain profile + NFC system allows Hermès to track every resale event globally. Which markets are reselling most, at what prices, ... It allows for early detection of flippers vs loyal customers and offers absolute market control. They can flood or dry up inventory strategically. ✨ Bonus points: Link the Maison Profile with luxury perks like concierge services at the best malls, airport lounge access across the world, etc. and you've created the ultimate "luxury lifestyle passport". What do you think? Should Hermès roll this out soon? 💬

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