Business of Software Conference

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entrepreneurs conversion copy productivity goals saas sales ui workshop scaling positioning product positioning seo lightning talk customer alignment cloud leadership development uk funding google vc saas metrics internet online ipo 2022 thingworx apple mistakes venture capital makespace roadmapping electric imp hustle purpose business simulation #bos2015 project customers customer insight sketchnotes machina research video marketing feedback lessons startups content marketing content strategy privacy cro m&a agile software development conference capital markets ethics facebook balsamiq failure exit code salesforce visual notes product vision team management pricing shane snow problem solving retail marketing strategy apps mental health customer development neuroscience profit eric ries software development cambridge ibm recruitment public markets jobs product marketing business model success unicorns product culture bubbles revenue inflection points wet bubbles dry bubbles imposter syndrome ecosystem arm cisco company culture bosusa2020 chips software testing open software indu formula 1 mclaren mindfullness british gas hackers f1 branding work data insights engineers recruiting urban smart urbanism urbanism #bos smart energy life hack hadoop insights ambition jugaad processes plan executive compensation practices attitudes frugal innovation performance antiproblems humour cognitive computing open hardware elephant in the room values elephant technical debt water api wearables an io bos 2015 fuel cell basecamp ruby on rails customer focus raspberry pi hydrogen cell statistics economic growth transient advantage competitive advantage mental illness add bipolar adhd depression personnel interview technique framework money speaker optimizely ab testing research #bos2013 bos 2013 summary talks anthropology investor boston landing page optimisation adwords cloud computing blnlean leanstartup ceo tales ge business plan bbc comedy dragons den small business entertainment dragons den application form #iot13 scale fundraising angels technology strategy board xively unioncy sigfox etherios datownia concirrus clickslide abacus berg business and economy exhibition britain amazon web services public sector government employment gdp spending rita gunther mcgrath major depressive disorder tim barker laura james dr laura james szczepanski alex osterwalder smart cars smart homes education elearning edutech e-learning moocs online education production lines bmw sigfox arqiva conversion scientist brian massey smartcuts inbound bill aulet mit websites communications alex deschamps sonsino goodnight lamp matt hatton united kingdom interent of things claire rowland industrial design hugo fiennes nest unilever brands: the coca-cola company: the coca-cola compa intrapreneur lighting waterfall kanban level up sponsorship aprildunford businessofsoftware alexosterwalder usaonline2020 #bosusaonline #bos2020 scenario planning game design value investing softbank wework feedback loop no deal eu brexit brexit readiness brexit async katherine thompson careers bootstrapping team development personal development skill development skills innovator customer interviews digital marketing content content creation landing pages copy jobs-to-be-done bosonline company building company growth outcomes outputs accessibility exit strategy finish big autosuggest ml sales and marketing career job sketch product-market fit uie forecast prioritization no deal brexit dexeu dexeu no deal brexit readiness report humans and risk risk management cso akamai information security cfo forecasting hubspot trust innovation portfolio invincible companies okr leasership softwrae messaging shape up shaping framing aligned stakeholder great teams team building storytelling standing up focus incentives autobooks hiring process product manager product marketing strategy product value b2b trader trading levers confidence self improvement small teams features bootstrapped activation user activation companion ai companion connection relationship magic guide founder tech users business development field marketing field sales kpis kpi customer feedback miracles mirages bosusa2013 bos usa masterclass product leadership roadmaps superpowers energy leadership success remote social impact digital tools ngo failing board sell business adviser business exit productive personal values fulfillment priorities shareholders executive team case study stakeholders iotuk cars hyperloop university of cambridge smart gateway blockchains iot retail iot shopping bugs codes vulnerabilities medical devices iot 16 farnell products ttp consumer funnel crm enterprise software training coaching hacks pomodoro platforms distilling stories schools ecommerce trend spotting moz machine age conservation regulations healthcare cambridge county council master inventor little data information technology politics corporate go survey selling your business due diligence acquisition bos2105 selling closing economics architecture student predict little big awards generation school taurus consulting specialising vehicles connectivity consumers mainstream partnering carrier kii zuhlke invention crossrail sponsor scale-up saas marketing london inflection point digital strategy business strategy lean startup startup way startupway tips tactics copyright advertising mad men video vision outputs vs outcomes conversion rate optimization alternative marketing mironov rich mironov cake bpma tesla planning templates accountability raci motivation firing leading managing profot transferwise cto competitor platform rewrite profitability full stack developer media learning social media marketing crowdfunding aim 2015 2014 tax return corporation tax ey ernst young management theory user journey design origami origami sales process software sales rockstar fallacy rockstars bos 2017 psychology anxiety ego health impost pace launch risk tax