Baseworx

Understanding your coworking audience isn’t just good marketing, it’s the foundation of every thriving coworking community. In our latest short podcast episode, Flex Rewind, we explore how research and insight can help operators build spaces that genuinely resonate with the people they’re designed for. Listen via the comments below! #coworking #coworkingspace #flexibleworkspace

Every strong coworking brand starts with one thing, understanding your audience. Talk to your prospective members and your local community. Find out why they would choose your space and what they value most. This research is the foundation your brand sits on. Too many spaces jump straight to logos and websites without first defining their identity or who they’re actually speaking to. Conversations before campaigns. Data before design. Strategy before marketing assets. #coworking #coworkingmarketing #coworkingspace #coworkingtech

If your coworking space could swap logos with another and no one would notice, you’ve got work to do. Coworking isn’t a game of copy and paste. Your space should say something. Forget the free coffee and beanbags, they don’t build loyalty. Your brand is about clarity and conviction. Why do you exist? Who are you here for? What experience do you want people to feel when they walk through the door? Operators that stand out know their community, speak their values, and stay consistent. They’re not shouting louder, they’re speaking clearer. You can’t fake belonging and you can’t build a brand without it. #coworkingspace #flexspace #coworking

When operators open a second, third or multiple locations, they often find themselves managing twice as many systems, spreadsheets and manual tasks. That’s when growth starts to feel like chaos. Your coworking software should evolve with you, not hold you back. A scalable platform gives you one place to manage bookings, members, access, billing and data across all sites, so you can focus on strategy, not admin. Check out our latest Flex Rewind to learn the importance of this when scaling (See comments below) #coworking #coworkingspaces #software #flexiblework #coworkingsoftware

An empty desk isn’t always a problem. Sometimes it’s just Tuesday. Most coworking spaces have their peaks and dips through the week. Mondays can be slow, Wednesdays full-on, Fridays half-empty. That’s normal. But if your dedicated desks sit empty too often, even when they’re booked, that’s a red flag. It’s not failure, but it is a sign you might be losing momentum. Members paying for a space they rarely use are at higher risk of drifting away. Keeping dedicated members engaged is key. Give them a reason to come in. Whether it’s through community, good design, or simple day-to-day experience, remind them of the value they get by being present. On the other hand, hot desks and day passes should keep turning. They’re your best way to create buzz, fill the room, and show new people what your space feels like when it’s alive. The balance matters. Dedicated desks give stability, hot desks give energy, and both drive growth when managed well. Empty desks aren’t necessarily lost revenue. They’re feedback. The smart spaces listen, learn, and act before small gaps turn into churn. #coworking #coworkingspace #flexibleworkspace

Imagine this… It’s the end of the month. Invoices are missing, double bookings are haunting your calendar, and your members are ghosting your emails because they’re fed up chasing admin. You’re not running a coworking space anymore, you’re starring in your own horror film. When your tech stack isn’t up to scratch, it shows. You spend more time fighting fires than building community. Members get frustrated, payments slip, and operators burn out. The scariest part? It’s totally avoidable. With the right coworking management software, everything runs like clockwork: bookings, billing, access, and analytics all handled in one place. No more hauntings, no more admin nightmares. Good tech doesn’t replace the human touch; it supports it. It gives you back time to do the things that actually build your community, connecting with people, not spreadsheets. So this Halloween, if you’re feeling the chill of missed invoices and meeting room mayhem… maybe it’s time to exorcise your old systems. Choose tech that helps you grow your space without the stress! #coworking

University students might just be your next wave of coworking members. With housing shortages and hybrid learning reshaping student life, many are looking for affordable, community-driven places to study, create and connect. In this episode of Flex That Worx, we explore how coworking spaces can collaborate with local colleges and universities, offer subsidised desks, and build relationships with a new generation of professionals. Episode linked in the comments below! #coworking #flexibleworkspace #coworkingspace

Every coworking space has its peaks and dips, the key is knowing how to use those quieter seasons to your advantage. In our latest short podcast episode & YouTube video, we discuss how operators can stay proactive during slow periods. From upgrading your space and refreshing your marketing to engaging existing members and finding new audiences, we share practical ways to keep momentum steady year-round. Learn how to understand your community’s rhythm, plan ahead, and turn downtime into a strategic advantage: https://lnkd.in/emvcv9MW  #coworkingspaces #coworkingstrategy