ErnieApp | Your Privacy Knowledge Manager

The Persistent #Consent Challenge, on #FirstPartyData, is Over. (for cookies we may need a bit longer time though...) I was very honored to present the ErnieApp PKM solution at AOP Association of Online Publishers last week in London. I had the privilege to enjoy a fine audience which raised smart questions. Sided by a list of great speakers moderated by : ⭐ Emily Roberts ⭐. We heard from #Benjamin #Holt Financial Times how first party data is making FT monetization returns sky-rocketing ; we heard from #Bola #Awoniyi from Black Ballad how traditional media evolves and keep up with monetizing audiences ; we heard from Chad Wollen from Privacy Experience Agency how critical is for media and publishers to start seeing consent as a marketing narrative and 360 lifecycle instead than a pure compliance encumbrance ; we heard from Charlene Gravesande from INK MEDIA LTD. how much content is king in advertisement and continues to be; we heard from Katharine Roberts how being transparent in privacy choices drives Channel 4 monetization up; and we heard from Dirk Freytag from contentpass about their alternative solutions to quality content supply. But let's face it. The usual big problems our industry face is how to maintain profitability with regulatory data protection restrictions mounting and audiences been more and more reluctant to accept to be tracked and targeted. For too long, the #adtech world has been struggling with its biggest monetization hurdle: the decay of #targeting and #profiling first party consent. Fragmented user signals mean lost audience data and non-persistent personalization—directly impacting ad revenues. The solution isn't another #CMP band-aid. It's the ErnieApp | Your Privacy Knowledge Manager. Make of users your best ally. This system is specifically designed to solve the lack of persistent and verifiable consent by giving the user a unified, auditable record of their digital rights and choices but also a dynamic interface to engage with for a new rich personalized consent management experience. Make of consent #lifecycle your new #marketing growth #strategy! What this means for you: - Higher #Monetization Rates: Capture and maintain #GDPR-compliant consent for profiling that doesn't expire with a #cookie or a #session. - Persistent high quality #Audiences: Build and activate valuable segments based on reliable, legally, granular sound consent. - Future-Proof #Compliance: Move beyond #browser #restrictions and #regulatory shifts with a user-centric, #explicit data foundation. - Stop chasing non-persistent signals. Start building a persistent, consent-driven revenue stream. #AdTech #Programmatic #PrivacyManager #DataMonetization #ConsentManagement

Forse vi starete domandando: perché tutto questo focus sul Privacy Knowledge Manager nelle scuole secondarie e così tanto impegno con le associazioni del Terzo Settore? 🤔 Il motivo è chiaro: è una missione in cui crediamo profondamente. Riteniamo che sia fondamentale che tutti, nessuno escluso, siano formati e consapevoli dei propri diritti, ma anche dei propri doveri, nell'era digitale. Un piccolo passo per noi, un grande passo per la consapevolezza di tutti! 🌱 Unitevi a noi! #ConsapevolezzaDigitale #DigitalEthics #Scuola #TerzoSettore https://lnkd.in/dF7Maqg4

Associazione Protezione Diritti e Libertà Privacy APS e #ErnieApp impegnati insieme nella promozione dell'uso consapevole di #Internet nelle generazioni piu' giovani. Il valore delle #privacy, il valore dei #dati, l'importanza di comprendere i nostri #diritti cosi' come gli obblighi posti in capo ai fornitori dei servizi digitali del nostro quotidiano a seguito dell' adozione di importanti norme a livello europeo. Grazie alle Forze dell'Ordine che hanno sostenuto partecipando questo sforzo. Grazie alla dottoressa Gloriamaria Paci instacabile promotrice del diritto alla privacy in Italia - paese faro della UE in materia. IAPP DIGITALEUROPE Alessio Butti Agcom Marco Bani Antonio Nicita European Commission Data Transfer Initiative European Centre on Privacy and Cybersecurity (ECPC) Cyber Humane - The Centre for Digital Justice, Ethics & Dignity Future of Privacy Forum MyData Global Silvia Osman The Italian Data Protection Authority Antonio Perdichizzi Laura Venturini Annalisa D'Orazio claudia onnis Michele Mik Leone Luana NICOSIA Alessandra Apuzzo Calissoni SERENA R. Justina Bieliauskaite Giulia Favero Giulia Zampedri Massimo Cerofolini Lorenzo Salazar Antonio Manganelli Marco Giraudo Ivan Puddu Srdjan Čapkun Gilles d'Aramon Gilles BRIATTA Thaima Samman Carsten Hess Valentina Longo Vincenzo F. Maria Mariniello https://lnkd.in/dw6T9m_K

Everyone talks about how revolutionary is #AI. People invent new attractive marketing catching terms like IA GigaFactories, Agentic AI, and so on to make the whole AI pitch to masses more compelling. Oh yes, without mass adoption even AI goes nowhere. 🤔 At the end it's just another (expensive) network of computers with special processing powers. Requires new #Infra. New #software. Powerful #connectivity. Enabled #terminals. Early adopters. Use Cases. Innovative #businessmodels. Lots of #capital. Fair #competition. and let's not forget : #privacy, #security and #ethics. Seems simple. It's not. It wasn't simple for #web and #mobile. It's even less for #AI. So let's take a bit of our time and be generous with ourselves. Let's play the #ErnieGame (on app or on web, 6 languages supported) to learn how to understand the interplay between all the necessary ingredients to make AI a success of this century and where you sit in the #valuechain. #learning #computersystems #datamonetization #datasharing #datacollection

Do you know how #Amazon uses your #data ? Do you how to use Amazon #privacysettings? Do you know what is #datacombination? Do you how to opt-in opt-out from cross ad targeting on a platform? 💥 Discover it by using ErnieApp. #ernie #erniegame #ernies #erniepkm #ernieAPI #consent #value #digitalrights #faircompensation #users #consumers #awareness #empowerement #mobileapp #UK #Ireland #ecommerce #retail #online #shopping #store #checkout #loyalty #payment #profile #adtarget #datadeletion

Devons-nous vous le rappeler ? Notre consentement est requis par les plateformes. Facile ou difficile a gérer ? Facile à confirmer. Facile à supprimer. La plupart des gens l'ignorent. C'est pourquoi nous avons créé l'appli PKM. Un portefeuille mobile qui vous permet de gérer instantanément tous les consentements et préférences sur tous vos comptes. #consentements #vieprivee #droitsnumeriques #UX #servicesweb #servicesmobiles #jeux #individu #consommateurs #entrepresises #cookies #configurationIT #systemesIT #database #ordinateurs #frontend #datawarehouse #businessintelligence #donnees #partage #effacement #transfer

How do we relate to this privacy law breach news coming from US? A robot #toymaker in #US has agreed to comply with federal rules for handling children's data and ensure that its #vendors are doing the same in order to resolve the #FTC's claims that the company enabled a #Chinese #analytics provider to collect #geolocation information from #mobile #app users who were younger than 13 #without #parental #consent. Is it the geolocation data collection or its use the problem? Is the American company or the Chinese partner the problem? Is that users were younger than 13 years-old the problem? Is it that collection and use was performed without (parental) consent? None of these. If you are a #parent, the problem is #YOU. How much do you know of the companies collecting and using your children's data? Absolutely nothing. Get ErnieApp | Your Privacy Knowledge Manager (the PKM app). Now set your children's accounts up in the PKM and review the state of the privacy configuration to enhance protection; engage with your children with the Ernie in app Game to coach them on how most web and mobile apps collect and use their data. Teach them how to delete their data on the go. Teach them how to use in a responsible way their friends' data linked in the apps they love using. Talk to other parents so they can also protect their children. 🤔 Stop saying you don't know how to manage your privacy preferences 😒 Stop saying it's you could not care less about privacy 💥 No more excuses as now you can manage privacy with one-click. Start caring about your data and information going to companies uninterested in you as an individual but interested in you (and your children) as a product.

Are you digitally savvy? 🤖 Want to move beyond the surface and truly master what the digital economy is about ? To truly leverage digital technologies and solutions, you need to become a data pro. That means understanding the data lifecycle: how data is collected, processed, stored, and analyzed. But it doesn't stop there. You need to grasp what data means from all angles: Tech: The #technical skills to manage and process data. Business: How data #insights drive #strategic decisions and #growth. Legal: The #compliance risks and #intellectual property issues. Regulatory: The #policies and laws that govern data use. Don't just be a digital user, become a digital tech leader. The future of your career depends on it. 📈 Play #Ernie #Game and learn how best take advantage of the #data #economy by learning how companies monetize data and compete to innovate. Learn how #hardware and #software interplay, learn the differences between how social media profile users or how web is different from mobile adv targeting, learn what the #metaverse is bringing as new to the advertisement and much more.... #AI #CareerGrowth #YoungProfessional #DataLiteracy #FutureofWork #TechSkills

Nuovo servizio disponibile in #Ernie PKM Catalogue! Se fate parte della comunita' di #Reddit che conta circa 1. 36 miliardi di utenti attivi e circa 108 milioni di utenti giornalieri vi fara' piacere sapere che adesso avete i privacy setting dell'app a portata di mano, anzi di un click. Collegate il vostro #account Reddit in ErnieApp e sperimentate cosa significhi avere un Wallet di Privacy sempre a vostra disposizione. Apri, controlla, scegli, clicca. #privacy #scelta #configurazione #servizio #digitale #consumatore #valoredati #rightomonetize #cancellareidati #consenso #revocaconsenso #libertascelta #vitadigitale.

English is the language of #Internet, is that true? No, it is not. Not anymore. Most companies, Netflix included, localizes their apps and by consequence also the privacy dashboard and herein available privacy settings. We do the same. If a third party service localizes its app and we support it in the PKM Catalogue, we also do it. For example here is the look alike of the Netflix privacy settings options if you choose to link Netflix account on ErnieApp | Your Privacy Knowledge Manager and manage your data and your consent instantly under the one click rule. #privacy #privatsphere #datenschutz #gdpr #eprivacy #computersystems #data #consent #DPIassessment #DPO #CMO #Marketing #Profilin #Advtargeting #Transparency