Huge congratulations to everyone involved in bringing the Guinness Storehouse Ingredients Experience to life! The creativity, dedication and collaboration with Dalziel & Pow have made the award shortlist in the Design Business Association (DBA) for the Design Effectiveness Awards 2025 possible. Catherine Toolan Catherine Keegan
We are proud to announce that the Guinness Storehouse Ingredients Experience has been shortlisted in the Design Business Association (DBA) Design Effectiveness Awards 2025. ✨ The Ingredients Experience brings to life the four natural ingredients of Guinness – Barley, Hops, Water, Yeast. The strategic concept “In Harmony with Nature” reflects Guinness’ commitment to sustainability using artistic installations, vibrant sensory experiences and utilising the iconic industrial backdrop of Storehouse. Across the design, we used actual ingredients, bespoke scents, custom soundtracks, a real barley field and a world-first water curtain installation. The end result balances human-scale visual and auditory components with dramatic flair. It was such a delight to partner with the Guinness Storehouse team on this project - Read more about experience here: https://lnkd.in/eYG6x4Gr Huge congratulations to all other finalists - We look forward to celebrating at the awards ceremony in March! #experience #design