Emer Mc Carthy

Emer Mc Carthy

Dublin, County Dublin, Ireland
1K followers 500+ connections

About

Over 20 years experience in creating brands, managing brands, brand strategy, advertising…

Experience

  • Diageo Graphic
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    Dublin City, County Dublin, Ireland

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    Dublin

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    Dublin & London

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Education

Publications

  • Tight-loose: Performance management for people managers

    Amazon Kindle

    A short and practical guide to performance management. This was originally a real guide used to show managers how to create a high performance team. It reveals proven techniques and practices to achieve the strongest performances from the people you manage. Written by two experienced people managers, ‘Tight-loose’ is full of insight on managing an individual’s objectives, workload, attitude and personal development.

    Other authors
    See publication

Projects

  • New Brand Launch- 48

    One of my favourites. This is the launch campaign for the brand new mobile phone network in Ireland called 48; a brand that I created and launched with Paul Dervan in 2012. With this campaign, I achieved my highest ever recall scores. And you can probably see why.

    Other creators
    See project
  • Rugby World Cup 2011

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    I love this one. It's drenched in insight at a time when rugby supporters wanted to get closer to the Irish rugby team without all the bravado that surrounds them. Girls and kids love rugby too, but in a different, more embracing way.

    See project
  • The O2 Music Venue Launch Campaign

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    A multi award winner, this campaign launched O2 Priority Tickets in Ireland. It's a favourite amongst the target market of 16-24 year olds (granted Florence and the Machine might have helped a bit). You'll notice that you never see the band on stage; that's deliberate. Insight told us that teenagers just wanted to experience their favourite band with their friends. And that's what we celebrated.

    See project

Languages

  • German

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  • French

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