About
Over 20 years experience in creating brands, managing brands, brand strategy, advertising…
Experience
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Education
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Publications
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Tight-loose: Performance management for people managers
Amazon Kindle
A short and practical guide to performance management. This was originally a real guide used to show managers how to create a high performance team. It reveals proven techniques and practices to achieve the strongest performances from the people you manage. Written by two experienced people managers, ‘Tight-loose’ is full of insight on managing an individual’s objectives, workload, attitude and personal development.
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Projects
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New Brand Launch- 48
One of my favourites. This is the launch campaign for the brand new mobile phone network in Ireland called 48; a brand that I created and launched with Paul Dervan in 2012. With this campaign, I achieved my highest ever recall scores. And you can probably see why.
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Rugby World Cup 2011
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See projectI love this one. It's drenched in insight at a time when rugby supporters wanted to get closer to the Irish rugby team without all the bravado that surrounds them. Girls and kids love rugby too, but in a different, more embracing way.
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The O2 Music Venue Launch Campaign
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See projectA multi award winner, this campaign launched O2 Priority Tickets in Ireland. It's a favourite amongst the target market of 16-24 year olds (granted Florence and the Machine might have helped a bit). You'll notice that you never see the band on stage; that's deliberate. Insight told us that teenagers just wanted to experience their favourite band with their friends. And that's what we celebrated.
Languages
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German
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French
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Other similar profiles
Explore more posts
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Hello
Full-service agency Hello has announced Sam Kelly as their new CEO. The Hello group includes Hello Social, Hello Talent, Hello Create, Hello Media, Hello Events, Hello PR and full-service, strategy and creative offering, Hello. Max Doyle, Founder, said: “This move marks the next exciting chapter for our business. Sam has been managing the business for the last 4 years as a Partner and Managing Director and is to be credited for much of our success. There isn’t a more ideal candidate to continue the rapid growth of our award winning social and influencer businesses as well as our full-service offering and push us into international markets.” Today the agency employs more than 65 full-time staff, servicing the country's most progressive brands including Uber, Unilever, Kmart, CBA, Budget Direct, Paramount+, Kimberly-Clark, Network 10, BMW, Tyro, Asahi, Koala, Audible and more. Sam Kelly, CEO, Hello, said: “I look forward to continuing to work with Max and the Advisory Board, including our new Chair, Steve McLeod, as well as Maddie, Julien and the rest of our leadership team. We have the right structure, team and adaptive product market-fit to continue our strong growth.” Kelly continued: “There has never been a more exciting time for Hello and our ‘Creative Intelligence’ methodology - an integrated model that puts strategy, culture, creativity, connections and measurement at the heart of everything we do. Brand strategy shouldn’t be executed through a rinse and repeat playbook or be limited by agency capabilities. Our full-service offering allows the strategy to do the talking and us to do the walking, wherever that may be. "We’ll continue to show up in our many different forms, delivering effective and measurable impact for brands looking to win in a new media world.” said Kelly.
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Havas Media Network
How should brands navigate AI search? 🔎 In the latest episode of The Media Leader Podcast, Paul Bland, Chief Digital Officer at Havas Media Network UK, unpacks how AI-driven search is rewriting the rules of brand visibility. This conversation follows the launch of Brand Insights AI, Havas Media Network UK’s custom-built tool designed to help brands understand and optimize how they appear across leading AI platforms. Listen now and discover how to stay visible in the evolving search landscape https://lnkd.in/e6RmgHrj 🎧 #HavasProud #AISearch #AI #ConvergedAI #BrandInsightsAI The Media Leader UK | Havas Media UK
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