Gareth Maguire

We’re excited to announce a powerful new integration between VWO and Storyblok. The VWO plugin is now available directly inside Storyblok’s Visual Editor! This seamless addition empowers marketers to: - Run A/B tests on headlines, images, CTAs, and more, without leaving their content editor - Personalize experiences for different audiences directly at the point of creation - Eliminate developer dependencies, enabling faster iterations and smarter decisions This integration brings experimentation and content creation under one roof, accelerating experimentation workflows and enabling content teams to optimize for engagement and conversions, faster than ever before. Learn how this integration works: https://lnkd.in/gkUtbKVc Explore news about the integration...link in the comments! Alin Tanase | Alex Stark | Christina Nicholson | Devon Boyd #ABTesting #Personalization #Experimentation #MarTech #ContentMarketing #DigitalExperience

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Most teams think the answer to Martech challenges is buying more tools. But what happens? → Bloated stacks. Slow adoption. Campaigns stuck in backlog. In the conversation with Frans Riemersma (Founder of MartechTribe & co-publisher of MartechMap), he unpacked why this happens and how top-performing teams actually fix it. Here’s what you’ll learn from the episode: - The shift from accidental stacks to stacks by design - Why you can’t automate before you standardize - How AI agents are reshaping the future of Martech - What CMOs should measure before buying another platform - How leading teams now launch in hours, not months. If your Martech stack feels more like a weight than a growth driver, this episode is worth your time. Comment “Frans” and we’ll send you the full conversation. #MarTech #MarketingStrategy #CustomerEngagement #Mavlers

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🔍 Google’s AI Mode is here...and it’s rewriting how people search, discover and decide. Now rolled out in the US and India, our head of SEO Harry Clarke shares what you need to know to stay visible (and get ahead). Swipe for the TLDR 👉 Read the full article by Harry on our blog: https://lnkd.in/e-WSiEv4

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Is your adtech checking all the right boxes? 🤔  Marketing is complex enough—scattered audiences, shifting privacy rules, and disappearing data. 🫥 Your technology shouldn't add to the chaos. It should simplify it. When choosing a new solution, focus your investment on key growth areas: creative adtech like GenAI, cross-platform video measurement, and retail media networks. ✨ The result will be campaigns that succeed, every single time. 

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𝗧𝗵𝗲 𝗣𝗼𝘄𝗲𝗿 𝗼𝗳 𝗥𝗲𝘃𝗢𝗽𝘀: 𝗗𝗿𝗶𝘃𝗶𝗻𝗴 𝗘𝗳𝗳𝗶𝗰𝗶𝗲𝗻𝘁 𝗥𝗲𝘃𝗲𝗻𝘂𝗲 𝗚𝗿𝗼𝘄𝘁𝗵 Revenue growth isn’t just about adding more leads at the top of the funnel, it’s about optimizing every stage of the journey. That’s where Revenue Operations (RevOps) comes in. By breaking silos across marketing, sales, customer success, and operations, RevOps transforms revenue from a fragmented process into a 𝗰𝗼𝗵𝗲𝘀𝗶𝘃𝗲 𝗴𝗿𝗼𝘄𝘁𝗵 𝗲𝗻𝗴𝗶𝗻𝗲. With RevOps in place, businesses achieve: 🔹 Aligned teams working toward shared revenue goals  🔹 Data-driven visibility across the customer lifecycle  🔹 Higher efficiency, reduced costs, and improved forecasting  🔹 Stronger retention and long-term profitability RevOps isn’t just an operational shift, it’s a mindset shift. It ensures 𝗲𝘃𝗲𝗿𝘆 𝗱𝗼𝗹𝗹𝗮𝗿 𝗶𝗻𝘃𝗲𝘀𝘁𝗲𝗱 𝗶𝘀 𝘄𝗼𝗿𝗸𝗶𝗻𝗴 𝗵𝗮𝗿𝗱𝗲𝗿, 𝘀𝗺𝗮𝗿𝘁𝗲𝗿, 𝗮𝗻𝗱 𝘄𝗶𝘁𝗵 𝗴𝗿𝗲𝗮𝘁𝗲𝗿 𝗶𝗺𝗽𝗮𝗰𝘁. The result? Not just growth, but 𝗲𝗳𝗳𝗶𝗰𝗶𝗲𝗻𝘁, 𝘀𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗹𝗲 𝗴𝗿𝗼𝘄𝘁𝗵. Ready to see how RevOps can reshape your revenue strategy? Let’s talk. #RevOps #RevenueGrowth #BusinessStrategy #B2BMarketing #DigitalTransformation #Leadership 

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Here are 5 quick techniques to instantly increase your sales: 1️⃣ Use a mix of social proof formats, don’t just rely on testimonials. 2️⃣ Switch to implementing a call to value (CTV) instead of a call to action. 3️⃣ Place click triggers around CTVs. 4️⃣ Reframe your price in a more relatable way. 5️⃣ Put a price tag on every element of your offer. Credit: Chase Dimond (go follow him)

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Organic search isn’t what it used to be. 🔎 AI overviews, zero-click results, and predictive browsing are changing how people discover brands, and traditional SEO alone won’t keep you visible. So how do you adapt? Our Content Marketing Strategist, Chrissy Johnson, dives in and shares three ways to create content that cuts through in this new search era. Need help staying visible? Reach out to our team: https://bit.ly/4jnmlTS

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Google News can be an excellent channel for marketers and SEOs to take advantage of 🗞️ Lucas is here with the ultimate guide to get you started 👇 First launched in 2002, Google News shares news links from thousands of publishers and magazines. It’s a great opportunity to get your content discovered by new audiences searching for information relevant to your industry. While it might seem like Google News is exclusive to newspapers and magazines, if you are an industry leader with high-quality and informative insights, there’s no reason why your content can’t be shared on the News tab too! Lucas’ ultimate guide takes you through: 🙌 The benefits of Google News for SEO 🔎 How users discover news 👀 How you can optimise your content to become more visible Plus, loads more SEO tips... Read the guide here: https://lnkd.in/ex8hAR_C

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