MeNow

𝗧𝗵𝗲𝗿𝗲 𝗶𝘀 𝗻𝗼𝘁𝗵𝗶𝗻𝗴 𝗺𝗼𝗿𝗲 𝗽𝗿𝗲𝗰𝗶𝗼𝘂𝘀 𝘁𝗼 𝘂𝘀 𝘁𝗵𝗮𝗻 𝗸𝗶𝗻𝗱 𝘄𝗼𝗿𝗱𝘀 𝗳𝗿𝗼𝗺 𝗼𝘂𝗿 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀. 💫 Last week, Coralie Ebert, PhD represented MeNow at the #Cosmetic360 conference in Paris - an event that truly highlighted the power of collaboration and innovation. During her presentation, Dr Peiwen Sun, Deputy General Manager, R&D at Proya Cosmetics, joined her on stage to share the 𝘢𝘮𝘢𝘻𝘪𝘯𝘨 𝘳𝘦𝘴𝘶𝘭𝘵𝘴 of our joint project. Later that week, 常晓维 Dr. Xiaowei Chang, Director of the PROYA Shanghai R&D Center, kindly agreed that we share his warm words and testimonial - and we couldn’t be more grateful. 🙏 This successful collaboration with #PROYA, 𝘁𝗵𝗲 𝗹𝗮𝗿𝗴𝗲𝘀𝘁 𝗰𝗼𝘀𝗺𝗲𝘁𝗶𝗰𝘀 𝗰𝗼𝗺𝗽𝗮𝗻𝘆 𝗶𝗻 𝗖𝗵𝗶𝗻𝗮, gives us even more motivation to keep spreading our revolution: 🚫 No more years wasted on lab tests for ingredient discovery. 🚫 No more low success rates. 🚫 No more unrecyclable waste from endless research. ✅ Just data-driven ingredient discovery. 𝗪𝗮𝗻𝘁 𝘁𝗼 𝗹𝗲𝗮𝗿𝗻 𝗺𝗼𝗿𝗲 𝗮𝗯𝗼𝘂𝘁 𝗵𝗼𝘄 𝗠𝗲𝗡𝗼𝘄’𝘀 𝘁𝗲𝗰𝗵𝗻𝗼𝗹𝗼𝗴𝘆 𝗰𝗮𝗻 𝗵𝗲𝗹𝗽 𝘆𝗼𝘂 𝘀𝗮𝘃𝗲 𝘁𝗶𝗺𝗲 𝗮𝗻𝗱 𝗺𝗼𝗻𝗲𝘆? We’re waiting for your email at [email protected] #Cosmetic360 #AI #Sustainability #Innovation #Cosmetics #MeNow #DataDrivenBeauty #PROYA

🌍 𝗢𝘂𝗿 𝗖𝗧𝗢 𝗻𝗲𝘃𝗲𝗿 𝗰𝗲𝗮𝘀𝗲𝘀 𝘁𝗼 𝗮𝗺𝗮𝘇𝗲! Today, our brilliant CTO, Coralie Ebert, PhD, took the stage at #Cosmetic360, delivering a talk that was - once again - 𝗰𝗮𝗽𝘁𝗶𝘃𝗮𝘁𝗶𝗻𝗴, 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝗳𝘂𝗹, 𝗮𝗻𝗱 𝘁𝗿𝘂𝗹𝘆 𝗼𝗻𝗲 𝗼𝗳 𝗮 𝗸𝗶𝗻𝗱. During the presentation, Dr Peiwen Sun from Proya Cosmetics joined her on stage to unveil the incredible results of our collaboration. Our joint project exceeded even our highest expectations, achieving an 𝗮𝘀𝘁𝗼𝗻𝗶𝘀𝗵𝗶𝗻𝗴 𝟵𝟵% 𝗮𝗰𝗰𝘂𝗿𝗮𝗰𝘆 between AI-predicted outcomes and subsequent lab results. We're proud to be part of such a meaningful shift in the industry and deeply grateful to PROYA for this fruitful partnership - we're already looking forward to the next step in our collaboration. Both of our founders (Coralie and Hilla Ben-Hamo Arbel, PhD) are currently abroad, representing MeNow and sharing our mission with the world. We're not just another AI company - we're redefining the development process for active ingredients in the food and cosmetics industries, 𝗰𝘂𝘁𝘁𝗶𝗻𝗴 𝗥&𝗗 𝘁𝗶𝗺𝗲𝗹𝗶𝗻𝗲𝘀 𝗯𝘆 𝘂𝗽 𝘁𝗼 𝟴𝟬% 𝗮𝗻𝗱 𝗱𝗿𝗶𝘃𝗶𝗻𝗴 𝗿𝗲𝗮𝗹 𝗰𝗵𝗮𝗻𝗴𝗲. The future is here - and it's moving faster than ever. 💡✨ #AI #Cosmetics #FoodTech #Innovation #WomenInTech #Cosmetic360 #MeNow #Collaboration #Partnership #PROYA

See you tomorrow at the #NextBite conference! ‏Hilla Ben-Hamo Arbel, PhD‏, our CEO, and Hemang Audichya ‏will be waiting for you at Booth 62 — come say hi, discover what we’ve been working on, and explore exciting opportunities together. Don’t miss it! #Innovation #Networking #Startup

In Belgium - a country known for its art, science, and chocolate - innovation also tastes different. 🍫✨ We can’t wait to join the Startup Village at NEXT BITE 2025, hosted by EIT Food! 🤩 @Next Bite is where food system innovators come together - a unique chance to explore the latest innovations, dive into future-shaping food policies, and connect with peers from across the sector. Visit us at booth #62, and discover how MeNow’s AI is uncovering the next generation of natural ingredients - helping make food and beauty safer, cleaner, and better for people and the planet. 🌱💡

A new journey begins - in the Land of the Rising Sun. 🌅 🇯🇵🌿 We’re joining the Calling2Scale Japan program, 𝐩𝐚𝐫𝐭𝐧𝐞𝐫𝐢𝐧𝐠 𝐰𝐢𝐭𝐡 𝐥𝐞𝐚𝐝𝐢𝐧𝐠 𝐉𝐚𝐩𝐚𝐧𝐞𝐬𝐞 𝐜𝐨𝐫𝐩𝐨𝐫𝐚𝐭𝐞𝐬 𝐭𝐨 𝐝𝐞𝐯𝐞𝐥𝐨𝐩 𝐧𝐞𝐱𝐭-𝐠𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐨𝐧 𝐬𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐥𝐞 𝐦𝐚𝐭𝐞𝐫𝐢𝐚𝐥𝐬. ♻️ Grateful to the entire EIT Global Outreach team for building this powerful bridge between European innovation and Japanese industry - and to #Gunma Prefecture, #Deloitte, and #01Booster for leading such a forward-thinking initiative. Arigatō Japan - we’re just getting started. 🌉 #InnovationForGood #BusinessGrowth

𝗜𝘁'𝘀 𝘁𝗶𝗺𝗲 𝘁𝗼 𝘀𝘁𝗼𝗽 𝘄𝗮𝘀𝘁𝗶𝗻𝗴 𝘄𝗵𝗮𝘁 𝗻𝗮𝘁𝘂𝗿𝗲 𝗴𝗶𝘃𝗲𝘀 𝘂𝘀 - 𝗮𝗻𝗱 𝘀𝘁𝗮𝗿𝘁 𝘁𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗶𝗻𝗴 𝗶𝘁. Every year, tons of bioactive-rich plant waste is discarded - while food and cosmetic companies still rely on synthetic additives. 𝗔𝘁 𝗠𝗲𝗡𝗼𝘄, 𝘄𝗲'𝗿𝗲 𝗰𝗵𝗮𝗻𝗴𝗶𝗻𝗴 𝘁𝗵𝗮𝘁. Using 𝗔𝗜 𝗮𝗻𝗱 𝗾𝘂𝗮𝗻𝘁𝘂𝗺 𝗺𝗼𝗱𝗲𝗹𝗶𝗻𝗴, we turn plant waste into high-value, safe, and effective bioactive ingredients. Our platform scans over 𝟲𝟬,𝟬𝟬𝟬 𝘀𝗽𝗲𝗰𝗶𝗲𝘀, leverages omics data, literature mining, and a proprietary database of more than 𝟭.𝟱 𝗺𝗶𝗹𝗹𝗶𝗼𝗻 𝗯𝗶𝗼𝗮𝗰𝘁𝗶𝘃𝗲𝘀 - to predict synergistic effects and help brands replace synthetic ingredients faster. 🧬 No physical samples. No lab work. Everything happens virtually. ♻️ We upcycle plant waste. We eliminate synthetic additives. We accelerate nature-based innovation. 🎥 >> Watch the video to see how MeNow is revolutionizing biotech - for people and the planet. #SustainableInnovation #BioTech #AI #CleanBeauty #GreenTech #FutureOfCosmetics #MeNow #Upcycling #SyntheticAlternatives

🇫🇷 Day 2 at Cosmopet is still buzzing here in France… So proud to see our CTO, Coralie Ebert, PhD, take the stage as keynote speaker and share insights from our AI platform. Some of the findings really made people stop and think: 👉 Human shampoos often show stronger synergies between ingredients than dog shampoos. 👉 Surprisingly, they also carry a higher safety profile. Exciting times ahead as we continue to bridge the gap between human and pet care #PetCareInnovation #AIinBeauty

✈ Everything is ready for Coralie’s trip to Cosmopet! As our brilliant CTO, Coralie Ebert, PhD wraps up the final details before heading to the airport, there's just one last dilemma… 🐾 What should she pack in her suitcase? (Other than the cat, of course.) Coralie will be speaking at #Cosmopet2025, sharing insights on a topic that’s both surprising and scientifically fascinating: What’s the real difference between pet care and human haircare? Spoiler alert: it’s not just marketing. At MeNow, we’re using AI and molecular data to bridge the gap between nature and science—whether it's for pets, people, or the planet. Stay tuned for updates from the conference! #MeNow #Cosmopet #CTOOnTheMove #HaircareScience #PetCareInnovation #AIForWellness #BeautyTech

𝗠𝗲𝗡𝗼𝘄 𝗦𝗲𝗹𝗲𝗰𝘁𝗲𝗱 𝗳𝗼𝗿 𝗦𝗹𝘂𝘀𝗵 𝟭𝟬𝟬! We’re excited to share that MeNow has been selected as one of the top 100 startups in the prestigious #Slush100 competition! This recognition highlights our commitment to transforming ingredient discovery through AI and bioinformatics. Slush 100 is Europe’s 𝗺𝗼𝘀𝘁 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝘃𝗲 𝘀𝘁𝗮𝗿𝘁𝘂𝗽 𝘀𝗵𝗼𝘄𝗰𝗮𝘀𝗲, 𝘄𝗶𝘁𝗵 𝗼𝘃𝗲𝗿 𝟭,𝟬𝟬𝟬 𝗮𝗽𝗽𝗹𝗶𝗰𝗮𝗻𝘁𝘀 𝗮𝗻𝗻𝘂𝗮𝗹𝗹𝘆. Only 100 are hand-picked to compete for investment from leading early-stage funds such as General Catalyst and Cherry Ventures — the backers of companies like Stripe, Airbnb, and Flix. 𝗕𝗲𝗶𝗻𝗴 𝗽𝗮𝗿𝘁 𝗼𝗳 𝘁𝗵𝗶𝘀 𝗲𝗹𝗶𝘁𝗲 𝗴𝗿𝗼𝘂𝗽 𝗶𝘀 𝗮 𝘁𝗲𝘀𝘁𝗮𝗺𝗲𝗻𝘁 𝘁𝗼 𝘁𝗵𝗲 𝗴𝗿𝗼𝘂𝗻𝗱𝗯𝗿𝗲𝗮𝗸𝗶𝗻𝗴 𝘄𝗼𝗿𝗸 𝗼𝘂𝗿 𝘁𝗲𝗮𝗺 𝗶𝘀 𝗱𝗼𝗶𝗻𝗴 — leveraging AI to analyze natural compounds at scale. Our platform predicts the efficacy, bioavailability, and synergistic interactions of thousands of bioactives, accelerating the discovery of next-generation wellness and therapeutic ingredients. We look forward to showcasing our technology at Slush 2025 and connecting with fellow innovators, investors, and partners who share our vision for a healthier, more sustainable future.

Apparently, our CTO is so popular, we can’t even keep track of everything she’s doing! Yesterday, we posted about Coralie Ebert, PhD’s journey to IFSCC Congress, featuring a lovely photo of her with Catherine Breyssens, our esteemed Community Programme Manager at the EIT Community New European Bauhaus program, who has been so helpful and supportive throughout this journey Turns out… the picture wasn’t from IFSCC at all — but from another conference that took place just a few days earlier: the EIT conference in Berlin. Wondering how Coralie managed to get from a conference in Berlin to Cannes, France, so quickly? Well - so are we 😅 Tell us - How do you keep track of all your activities? #MeNow #EIT #IFSCC EIT Food