Eran Nir

Here is a list of the best posts we read this week. 1. The reality for many B2B marketing teams¹: by Vladimir Blagojević  - https://lnkd.in/d52AxEnh 2. 60–70% of B2B marketers admit they don’t truly understand their buyers. That’s why most personas fail before they’re even tested by Nick Bennett   - https://lnkd.in/dZfwdzN6 3. Welcome to B2B marketing's slow-motion suicide circle by Andrei Zinkevich - https://lnkd.in/d5_-SqVe 4. What most founders think will fix their revenue issue by Jason Vana - https://lnkd.in/dv5NmEdS 5. "How do we know our ABM program is working at all?" Here's Yulia Olennikova favorite dashboard to answer this question - https://lnkd.in/dMQjK3Kq 6. How to Create an Activation Playbook for your ABM Program by Omprakash Karuppanan   - https://lnkd.in/dyN3k838 7. B2B Businesses need to understand buyers by Pierre Herubel - https://lnkd.in/dSnzW7VQ Share in the comments. How to create an Activation playbook in ABM  Omprakash Karuppanan #marketing #b2bmarketing #content #strategy #linkedin #ABM #contentmarketing #contentstrategy #accountbasedmarketing   #b2b #saas #gtm #brand #digitalmarketing #omnichannelmarketing #demandgeneration #martech #marketingoperations #socialselling #LinkedInAds  #growthtribe #MarketingStrategy #ContentEfficiency 

29

‏1‏ ‏תגובה‏

Global growth isn’t a volume game. It’s a precision sport. Yet too many B2B brands launch into new markets without truly understanding: – Where the opportunity lives – How mature the funnel is – And what’s actually required to convert The result? Misaligned campaigns. Fragmented GTM. Wasted spend. In his latest blog, Marcus Hiles, SVP of Strategy at Just Global, breaks down why market sizing and segmentation should be your first move—not an afterthought. That means sizing the opportunity, segmenting by readiness, and activating GTM based on real buyer signals. Swipe through for key takeaways then read the blog for the complete story: https://lnkd.in/gZC7RB2Y

40

Is your adtech checking all the right boxes? 🤔  Marketing is complex enough—scattered audiences, shifting privacy rules, and disappearing data. 🫥 Your technology shouldn't add to the chaos. It should simplify it. When choosing a new solution, focus your investment on key growth areas: creative adtech like GenAI, cross-platform video measurement, and retail media networks. ✨ The result will be campaigns that succeed, every single time. 

25

What’s New in Kommo | October Edition This month is packed with powerful updates to help you capture leads, streamline broadcasts, and supercharge your client communication. Here’s what’s new: 1. TikTok Ads Manager integration: Automatically send every lead from TikTok Instant Forms straight to your Kommo pipeline. 👉 Integration Guide (https://lnkd.in/eQjmT9wK) 👉 Articles & Setup (https://lnkd.in/eTSPNryw) 2. Broadcasting Segments: Create, edit, and manage audiences directly in the Broadcast Builder. 👉 User Guide (https://lnkd.in/eY8Cac_B) 👉 Settings (https://lnkd.in/eCUWptsS) 👉 Advanced Tips (https://lnkd.in/ex_duQZZ) 3. New Marketplace integrations • Yay! Forms – Capture leads with conversational forms. (available in English) • Forminator Forms WordPress by CRMapp – Connect WordPress forms seamlessly. (available in English, Spanish, and Portuguese) • Appmax by Seven Club – Automate sales, messages & payments. (available in Portuguese) • Power BI Connector by Tigratika – Sync Kommo data directly to Power BI. (available in English) 4. New AI solutions tab: Quickly discover all AI-powered integrations in one place inside the Kommo Marketplace. 🔗 Explore every update in detail on our Kommo Support Page. https://lnkd.in/eJt63R7g 💡 Stay ahead with Kommo — your CRM for smarter sales, stronger customer relationships, and effortless automation.

36

MISSION ACCOMPLISHED: The Metadata Ghostbusters just wrapped the most talked-about guerrilla marketing play at INBOUND. If you missed it, here's what went down: For months, we've been talking about how B2B marketing is haunted by "ghost signals" —Outdated 3rd-party intent data is throwing off the signals. 1st party intent that's actually bot traffic, not real buyer behavior. Marketing teams are chasing signals that lead nowhere while real buyers research invisibly in ChatGPT, Slack communities, and private networks we can't track, and bot traffic creates ghost leads So we did something about it. Ghostbusters deployed to INBOUND with proton packs and a mission: eliminate the outdated GTM approaches haunting our industry. The response was INCREDIBLE: Hundreds of marketing leaders shared their ghost signal horror stories → "We went all in on 'intent data' and now we're trapped in expensive tech dept." → "That engaged account was actually our competitor stealing pricing." → "Our hottest lead was a bot scraping content." But here's what got everyone excited: the solution. We revealed the first Agentic GTM platform, MetadataONE. • Real-time buyer intelligence • Campaigns launched with prompts • Autonomous AI agents optimizing for revenue The future of GTM is proactive, not reactive. The energy at INBOUND was electric. Marketing leaders are DONE being haunted by bad data and outdated systems. Mission accomplished. The Agentic GTM revolution is started. Prompts → Pipeline #INBOUND25 #AgenticGTM

57

‏7‏ ‏תגובות‏

Launching bulk ad campaigns used to be one of the most painful parts of marketing. ❌ Endless spreadsheets ❌ 45+ hours of manual setup ❌ Costly human errors But with Maino AI’s Ads Launcher, marketers finally have a smarter way to work: ✅ Launch 100s of ads in less than 10 minutes ✅ 0% errors with built-in automation ✅ Consistent, high-quality execution across platforms ✅ More time to focus on strategy & growth 👉 Discover how Maino is rewriting the playbook for performance marketers at https://maino.ai/ #mainoai #marketing #performancemarketing

18

You can buy traffic. You can’t buy trust. and trust compound the profit. That’s why your first funnel isn’t ads or SEO -it’s trust. In our latest video, we explain: ✔️ Why trust compounds faster than clicks ✔️ A real brand story (Nira) that scaled trust-first ✔️ A zero-budget checklist to build trust this week Full breakdown here

17

The Death of Manual Ad Editing Manual editing once meant: - 8–10 hours for a single video - Missed trends and higher costs - Teams stuck trimming instead of creating - That bottleneck is gone. AI ad agents like AdMax by Creatify now deliver: - Video ads from prompts in minutes - Smart edits + multi-language captions - 10+ instant variations for A/B testing Why it matters: TikTok & Reels reward speed, UGC ads need weekly refresh, and manual workflows can’t keep pace. AI isn’t just a tool it’s the new growth engine. Like the post. Repost to your network. Follow Creatify AI for more daily insights.

43

‏16‏ ‏תגובות‏

Trusted visibility is the new currency of influence. “When the rules shift, the winners are the ones who adapt. That’s why we built Content OS: to give PR professionals the contextualized content they need to meet audiences where they are in the new Answer Economy.” – Erik Carlson, CEO of Notified. Discover the industry’s only AI-first workflow: https://ow.ly/SlbH50WYXC9 #PR #AI #Innovation #YourStoryGoesHere

30

‏1‏ ‏תגובה‏