Matan Grady

AI unicorn Gong to add 100 jobs following revenue surge. The Israeli company has hit a $300M run rate and is growing its global presence with new offices, in addition to significantly increasing its local workforce. https://lnkd.in/eJ6GM93M

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I teamed up with Zsuzsa Kecsmar, Co-founder & Chief Strategy Officer at Antavo AI Loyalty Cloud , to talk about how to increase loyalty revenue by 4X by adding more engaged and VIP profiles ahead of BFCM 2025. Together with Mailability.io, we built a strategy that combines AI-powered loyalty + AI-powered email intent scoring to drive real Klaviyo revenue. Because here’s the thing: Most brands treat loyalty like a standalone program. But when it’s connected to Klaviyo and powered by intent data it becomes a scalable growth engine. Here’s the 3-step approach we mapped out: 👉 Use Antavo AI Loyalty Cloud to track loyalty tiers, reward history, referrals, and behavior, directly in Klaviyo 👉 Let Mailability.io assign real-time Intent Scores to every profile, so you know who to activate, upgrade, or re-engage 👉 Combine loyalty status + intent to trigger AI flows and campaigns that match real customer behavior What that unlocks: → Push VIPs to repurchase faster with tier-based incentives → Invite high-intent shoppers into your loyalty program at the perfect moment → Re-engage inactive members with personalized offers and AI-driven flows and campaigns The result? → Smarter audience targeting → Stronger pre-BFCM engagement → 4X+ loyalty revenue from your best customers If you’re planning to maximize retention and LTV this holiday season this one's worth a swipe. Full breakdown in the slides. Let’s make loyalty work harder. Want to learn more? → https://lnkd.in/dCdwyQ2d

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🔷  4 𝐏𝐢𝐥𝐥𝐚𝐫𝐬 𝐨𝐟 𝐃𝐚𝐭𝐚 𝐒𝐜𝐢𝐞𝐧𝐜𝐞 𝐌𝐚𝐬𝐭𝐞𝐫𝐲  𝐓𝐨 𝐭𝐡𝐫𝐢𝐯𝐞 𝐢𝐧 𝐃𝐚𝐭𝐚 𝐒𝐜𝐢𝐞𝐧𝐜𝐞, 𝐛𝐚𝐥𝐚𝐧𝐜𝐞 𝐭𝐡𝐞𝐬𝐞 𝐜𝐨𝐫𝐞 𝐩𝐢𝐥𝐥𝐚𝐫𝐬 - 𝐞𝐚𝐜𝐡 𝐞𝐬𝐬𝐞𝐧𝐭𝐢𝐚𝐥, 𝐧𝐨𝐧𝐞 𝐨𝐩𝐭𝐢𝐨𝐧𝐚𝐥: 1️⃣ Computer Science → Algorithms, ML models, scalable code → Tools: Python, SQL, Git 2️⃣ Math & Statistics → Probability, linear algebra, hypothesis testing → Tools: NumPy, SciPy, R 3️⃣ Communication & Visualization → Turn raw data into clear, actionable stories → Tools: Tableau, Power BI, Matplotlib 4️⃣ Domain Knowledge → Industry context fuels meaningful insights → Tools: Excel, Google Analytics, Salesforce 🌟 Follow the AIKaDoctor (Free AI & Data Science Resources)  channel on WhatsApp: https://lnkd.in/dCTCEKKc 📌Follow Habib Shaikh For more such content.

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We believe the best ideas come from a culture of trust and autonomy. In this clip, our CTO Shady Fanous explains our model: providing team members with ownership to drive innovation, which has been a key factor in our employee retention. Listen to the full episode of Tech Talks with Paymob's Cofounder & CTO Mostafa Menessy #ai #culture

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Pretty crazy/true story. We recently crashed the call center of one of Israel’s largest telecom providers. In a good way. When we suggested our community members switch energy providers to save on their bill with hyper-personalized offers… 5,000 did within 3 days. The full context? Israel’s Ministry of Energy rolled out a pro-consumer reform to make energy cheaper. To advertise, they pushed a traditional TV campaign to switch providers. But barely anyone did. Only 6% of RiseUp customers had ever switched energy providers. The national average was 7.1%. So we applied behavioral finance at scale to encourage switching with the RiseUp Energy Challenge. And to do it, we borrowed a framework that breaks down how to get people to change their behavior, called “The Switch Framework” coined by the Heath Brothers. 3 steps to change behavior: 1/ Convince the rational brain (Rider) 2/ Motivate the emotional side (Elephant) 3/ And make the path easy (Road) Here’s how we applied it: 1/ Convince (Rider): Show each RiseUp customer their exact household’s savings if they would switch provider. And why they they should switch now. 2/ Motivate (Elephant): We turned it into a community challenge with social proof and momentum. 3/ Pave the road (Road): We provided a guided, low-friction flow at the right cash-flow moment (bill cycles, available balance). And it was pretty successful.. - 10,000 people signed up the challenge in days - 5,000 completed the switch in 72 hours - Cellcom received ~2,200 qualified leads (~22%) during the surge and their phone lines crashed - Post-challenge, our customers’ switch rate jumped from 6% → 16% (≈ 2.25× the country average) Cool to see hundreds of families saving on their energy bill now. My two cents on why it worked? Personalized offers at the right time is everything. Offers must respect real cash flow and human behavior - or they won’t convert. PS: If you’re a bank or fintech and want our full playbook for how to build personalized offers for your customers, DM me.

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