5 years ago, no one thought “𝗹𝗮𝗯-𝗴𝗿𝗼𝘄𝗻 𝗱𝗶𝗮𝗺𝗼𝗻𝗱𝘀” could ever compete with real ones.
But turns out, they didn’t need to compete, they just needed to connect.
GIVA saw something everyone else ignored.
While traditional jewellers chased sparkle and price, they focused on purpose and design, creating ethical, affordable, and modern jewellery for a generation that wants both style and substance.
Their lab-grown diamonds became more than just gems, they became a statement of conscious luxury.
The kind you can wear every day without guilt, and still feel glamorous.
From silver charms under ₹2000 to personalized pendants, and even men’s minimal jewellery, GIVA built not just a brand, but an emotion around jewellery.
Then arrival of Heer by GIVA reimagined India’s rich tradition for today’s world.
No heavy sets, no over-the-top designs, just heritage made wearable for everyday.
𝗛𝗘𝗘𝗥 turned festive jewellery into something light, relevant, and Instagram-worthy.
And that’s how a small D2C startup turned into one of 𝗜𝗻𝗱𝗶𝗮’𝘀 𝗳𝗮𝘀𝘁𝗲𝘀𝘁-𝗴𝗿𝗼𝘄𝗶𝗻𝗴 𝗷𝗲𝘄𝗲𝗹𝗹𝗲𝗿𝘆 𝗯𝗿𝗮𝗻𝗱𝘀, 200+ stores, 𝟭𝗠+ Instagram followers, and a bold mission to make modern luxury ethical, sustainable, and unforgettable.
Because maybe the future of jewellery isn’t mined.
It’s made. 💎
#GIVA #LabGrownDiamond #Tanishq #HEER #CaratLane #Jewellery #BrandStory
Ishendra Agarwal Nikita Prasad Resha Jain
