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Polycab india's leading electrical wires and cables manufacturer, has launched its latest campaign “Apno Ki Safety Se Samjhouta? No Chance.” The film draws attention to a crucial yet often overlooked aspect of home safety — the wiring behind the walls. While homeowners invest heavily in design and décor, true safety begins with what’s unseen. The campaign emphasizes that Polycab Green Wires+ — made with 99.97% pure copper, heat-resistant, lead-free, and low-smoke technology — act as the silent guardians protecting families and homes from within. https://lnkd.in/d7WRkcnC Polycab India Limited | Shwetal Basu | ANURAG AGARWAL | Ashish D. Jain | Nikhil Jaisinghani | Sarita Tiwari | Bhagwat Kharat | Bharat Jaisinghani | Amit Sethiya | #Polycab #GreenWires #HomeSafety #ElectricalSafety #Innovation #BrandCampaign #TVCLaunch #MarketingExcellence #SafetyFirst #ConsumerAwareness #BehindTheWalls #MediaNews

PGIM India Asset Management has unveiled its latest digital-first campaign, “SIP Kar Befikar”, aimed at inspiring retail investors to embrace disciplined, stress-free investing through Systematic Investment Plans (SIPs). The campaign emphasizes that achieving long-term financial goals doesn’t have to be stressful. By investing consistently and starting early, individuals can move closer to dreams like owning a home, funding education, or building a secure retirement — all with confidence and ease. https://lnkd.in/dEFx3mnK Abhishek Tiwari | Anoop Gulati | Poulomi Roy Sen | Ajit Menon | Rakesh Pillai | #PGIMIndia #SIPKarBefikar #FinancialWellness #InvestSmart #SIP #WealthCreation #InvestorEducation #DigitalFirst #FinancialPlanning

MakeMyTrip’s latest campaign, “Villain Mat Bano”, reimagines iconic 90s Bollywood villains—Gulshan Grover, Mukesh Rishi, Dalip Tahil—not as bad guys, but as everyday travelers facing real-world travel chaos. From visa hassles to missing Indian food abroad, the five-film series humorously captures the stress of international travel for Indian travelers. Conceptualized by Restless @ MagicCircle, the campaign combines nostalgia, Bollywood drama, and hand-painted posters, making travel woes relatable, entertaining, and visually striking. https://lnkd.in/d7MdGNiE Abhinav Narula | Ashit Chakravarty | Angira Lahiri | Rishabh Kapoor | Rajesh Magow | Piyush Kumar | Yuvaraj Srivastava | Sambit Sarangi | Sanjay Mohan | Saujanya Shrivastava | Raj Rishi Singh | Nupur Chaturvedi | Abhishek Logani |   #MakeMyTrip #VillainMatBano #TravelCampaign #BollywoodNostalgia #TravelStress #EntertainmentMeetsMarketing #CreativeCampaign #MediaNews #IndianTravelers #MarketingExcellence

Fortune, India’s leading edible oil brand from AWL Agri Business Limited., has launched its much-awaited regional feature film ‘Bhojan Bahini’, featuring Sourav Ganguly and Abir Chatterjee. The campaign celebrates Bengal’s timeless love for authentic food while urging consumers to choose quality over compromise. The TVC brings together humour, drama, and culinary nostalgia as Sourav and Abir play the witty ‘Food Police’, uncovering the unbeatable combination of Fortune Mustard Oil and Fortune Soyabean Oil — India’s No.1 jodi trusted for authentic taste in Bengali kitchens. https://lnkd.in/djDKjqsG Mukesh Mishra | Rahul Deo | Vivek Chaturvedi | Abhishek Mazumder | Gaurav Katiyar | #FortuneOil #BhojanBahini #SouravGanguly #AbirChatterjee #FoodLovers #AuthenticFlavours #BengalCuisine #EdibleOil #QualityOverCompromise #RegionalCampaigns #MarketingExcellence #MediaNews

jaro education, one of India’s leading edtech companies, has launched its latest ad film featuring National Award-winning actor Vikrant Massey. The campaign captures the essence of ambition, perseverance, and lifelong learning, urging professionals to invest in upskilling and higher education to stay ahead in their career journeys. The film emphasizes that success is defined not by where you start, but by the willingness to keep learning and improving at every stage of life. Vikrant Massey’s grounded and empathetic portrayal brings alive the challenges, aspirations, and growth stories of India’s young workforce. https://lnkd.in/dZQNQg27 Ranjita Raman | Dr. Sanjay Salunkhe | Tanmay Jain | Supriya Gade Tanda | Rakshna Sivakumar | Viral Kadakia | Anshul Kumar | Faizul Mallick | Jagmohan T | #JaroEducation #VikrantMassey #LifelongLearning #Upskilling #CareerGrowth #EdTechIndia #ProfessionalDevelopment #LearningNeverStops #Inspiration #MediaNews

DIAGEO India has announced the promotion of Varun Koorichh, who joined the company in 2023 as Vice President, Marketing, Category Head – IMFL Brands, to Vice President – Marketing, Portfolio Head of Premium and Luxury. In his new role, Koorichh will oversee marketing strategy and brand development for Diageo’s premium and luxury portfolio, including some of the world’s most iconic spirits. With over 17 years of global marketing experience, Koorichh has previously held senior roles across PepsiCo in India, Ireland, and the USA, contributing to major brand initiatives including Mountain Dew, IPL partnerships, and PepsiCo’s music marketing vertical. https://lnkd.in/dph-ErKz Praveen Someshwar | Inderpreet Singh Sethi | Sanjay Ghoshal | Jitendra Mahajan | Amitabh Pande | SRINIDHI S. RAO | #DiageoIndia #Leadership #MarketingExcellence #PremiumSpirits #LuxuryBrands #BrandStrategy #MarketingLeadership #VarunKoorichh #IndianMarket #GlobalBrands #MediaNews #BusinessUpdate

HDFC securities has unveiled ‘Kya Aap Taiyyar Ho?’, a nationwide initiative under its flagship #KnowYourMoney program, aimed at empowering Indians to stay vigilant against investment frauds. Directed by award-winning filmmaker Nitesh Tiwari, the campaign uses storytelling, humor, and relatable characters to educate the public on financial fraud, combining online content with community-based outreach. The five-part miniseries, alongside interactive games, podcasts, comic strips, and handbooks, provides citizens practical tools to identify and prevent scams. https://lnkd.in/dBXckxnU Dhiraj Relli | Puneeth Bekal | Tushar Pandey | Akanksha Garg | Ganesh Kumar | Neetika Bhatia | Anil Yadav | #HDFCSecurities #FinancialLiteracy #InvestmentFraud #CSR #KyaAapTaiyyarHo #KnowYourMoney #Innovation #FinancialAwareness #India

Halloween might still be finding its footing in India, but this year, brands are proving that the festival of spooks, tricks, and treats can be just as thrilling with a desi twist. From sour candies and sleep gummies to beer rituals and haunted hunger pangs, marketers are blending global themes with Indian flavour — crafting campaigns that are equal parts eerie, entertaining, and engaging. Here’s a look at how brands are conjuring up creative magic this Halloween. https://lnkd.in/dayNr3hf DAVID KLEIN | Rockstar Candyman | Ayesha Prasad Narain | Sanjay Gambhir | SANJAY VASHISHT | Rohit Mishra | siva Kumar | Vinayak Singh | Tushar Raina | Namita Thapar | Avneet Singh | Amardeep Singh | Vikas Iyer |    #HalloweenInIndia #DesiHalloween #MarketingMagic #BrandCampaigns #DigitalMarketing #CreativeCampaigns #SpookySeason

At the ICC Women’s Cricket World Cup Semi-Final in Navi Mumbai, Coca-Cola India turned halftime into a moment of celebration with its signature Halftime Campaign — blending sport, music, and refreshment into one unforgettable experience. Taking centre stage, Aditya Gadhvi performed his Coke Studio Bharat hits — Khalasi (the Cannes Lions-winning anthem of exploration) and Meetha Khaara, a tribute to Gujarat’s folk roots — filling the stadium with rhythm, colour, and energy. https://lnkd.in/d_j4hcSr Anurag Dahiya | Sundeep Bajoria | Abhishek Gupta| Kaustubh Jha | Rajesh Ayapilla | Dr. Aditya Panda | Arpita Maitra | #CocaColaIndia #CokeStudioBharat #ICCWomensWorldCup #AdityaGadhvi #MarketingInnovation #SportsMarketing #MusicAndSports #BrandExperience #ConsumerEngagement #MediaNews

WPP CEO Cindy Rose OBE has called the company’s recent performance “unacceptable” as the advertising major reported a further revenue decline in Q3 2025 and revised its full-year growth outlook downward. In her first quarterly results announcement since taking charge in September, Rose outlined a bold roadmap to simplify operations, strengthen execution, and reignite growth. “My ambition is for WPP to lead our industry in terms of innovation, client delivery and organic growth. However, I acknowledge that our recent performance is unacceptable and we are taking action to address this,” she said. Rose’s transformation plan focuses on streamlining structures, leveraging AI and data, and enhancing efficiency across markets. She also highlighted WPP’s enduring strengths — including its global client base, creative talent, and technology partnerships — as the foundation for long-term revival. https://lnkd.in/dpU_RgR8 CVL Srinivas | Niraj Ruparel | Deepak Karmakar | #WPP #CindyRose #Leadership #Advertising #Marketing #BusinessTransformation #AI #MediaNews4U #AgencyNews