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Launching Rupifi Rings on MSME Day 2025 Excited to launch our own loyalty program for our B2B Credit + Commerce customers - Rupifi Rings which give you the benefit of amazing redemption options. Now, B2B buying on Rupifi has reached the next level in terms of experience for MSMEs - with this launch, we have created a full stack solution for Indian Businesses to make their B2B purchases, pay their suppliers, use credit and earn loyalty/engagement benefits across these Kudos to the team for pulling this together for this year's MSME Day. Rupifi will continue to build for Indian MSMEs and their financial independence in the years to come