The eCom Show

How Saying “Yes” and Facing Rejection Helped Nihad Find Success ---------------------------- Not every email got a reply and not every pitch led to a deal. Nihad says he heard “no” a lot but he didn’t give up. He started his own agency in Kozhikode and later moved to Dubai to chase bigger dreams. From hundreds of messages and calls, he learned to: Reach out to many companies with real, friendly messages. Improve his work every time he got feedback even if it hurt. Celebrate small wins, like partnering with a new restaurant. Build a support network through BNI and meeting other creators. Nihad Ali’s story proves you get stronger by not quitting. Every job interview, event, or new city is a chance to grow. If you feel stuck after a rejection, remember: every “no” brings you closer to a “yes.” Watch Part 1 : https://lnkd.in/gq5SKQYk Watch Part 2 : https://lnkd.in/gHBC5k9t

Nihad Ali, known as Roaming Blogger, began like most of us trying out simple online businesses as a student. He sold phone covers and small gifts and later started making videos about food and travel. He didn’t have fancy gear or a big following at first. But he kept learning and sharing interesting stories. Nihad soon saw that brands started noticing his honest reviews and fun travel posts. His biggest tips for growing as a creator? - Start with what you know even if it’s small. - Practice by working with local cafes, hotels, and friends. - Keep learning new skills like video editing and story writing. - Don’t be afraid to pitch your ideas to brands, even if you hear “no” at first. Today, Nihad has the UAE golden visa and works with top chefs and hotels. His journey shows that you don’t need to be perfect to start you just need to begin and keep moving forward. Watch Full Episode (Part1) - https://lnkd.in/g_Ugw8iC Watch Full Episode (Part2) - https://lnkd.in/gFv25YxC

How Local Events Gave Afiya’s Business a Big Push When online sales were slow, Afiya Vasim joined local fairs and craft events. Meeting people face-to-face helped a lot: - She made quick sales. - She learned what people liked. - She met new customers and got new ideas. - People who bought from her told others. Simple lesson: Sometimes you need to step out and meet people instead of waiting for them to find you online. Try a local market or event you might be surprised! Watch Full Episode - https://lnkd.in/gDPJXbQ5

Customers love buying things made just for them. Afiya Vasim realized early that adding a personal touch to every order made people happy and it made them tell their friends too! She listened to each customer’s story. If someone wanted a camel piece to remember their time in Dubai, she made it special. She welcomed special requests. Every order had a personal touch. She shared happy stories on social media. When you make customers feel special, they remember you and come back. Does your business offer something unique for each person? Watch Now : https://lnkd.in/gDPJXbQ5

Had an insightful conversation with Akshin Nair Performance Marketing Consultant , who's cracked the code for high-ticket items like furniture in the online space. Key Takeaways from our discussion: 1. Google Ads vs Meta Ads - The Strategic Difference → Meta: Demand Creation (Interest-based targeting) → Google: Demand Capture (Intent-based targeting) → The winning formula? The right mix of both! 2. Real Results That Matter Maintained ₹50K monthly ad spend while increasing ROAS from 3x to 9x Achieved 10x ROAS for an Ayurvedic hair oil brand starting with just 100 followers Successfully scaled Al Huzaifa Furniture (Dubai) with ₹1.5 CR monthly ad spend generating 7x ROAS 3. The Attribution Challenge Solved Using data-driven attribution models, UTM tracking, and Google Analytics to measure cross-platform performance accurately. 4. Budget Planning Strategy For search campaigns: Daily budget = 10-15x the average CPC of your target keywords (This ensures platform learning and initial conversions) 5. Brand Building + Performance Marketing "Brand establishment takes 2-3 years, but the impact is HUGE compared to pure performance marketing alone." 6. AI's Role in Modern Campaigns Performance Max campaigns for conversion scaling Responsive Search Ads (up to 15 headlines + 5 descriptions) Platform automation for better optimization Don't just chase conversions. Build brand trust organically while running performance campaigns - your CAC will decrease significantly! For aspiring Performance Marketers: → Find a proper mentor (learning accelerates 10x) → Teaching others is the best way to learn → Master one platform before diversifying → Always A/B test creative angles Watch Now : https://lnkd.in/gSXQNs4t

Afiya Vasim Big Change From Engineer to Handmade Art Business in Dubai Afiya was once an engineer. After moving to Dubai, she started making art at home to relax. Soon, her hobby turned into a business called “handmadebyafiya.” She started small posting pictures of her crafts on Instagram. People liked her camel designs and pieces inspired by Arab culture. Many Western expats loved her work and began to order custom gifts. What helped Afiya grow her business? She posted her craft process online. Her art was unique to Dubai culture. She talked with every customer and made special items just for them. Afiya’s story shows that your next business could be waiting inside your hobbies. Why not try turning your passion into something more? Watch Now - https://lnkd.in/gDPJXbQ5

Finding the Perfect Space and Creating Memorable Customer Experiences Location can make or break a café, but the right digital insights helped Baker & Co choose well: - Used online market research and foot traffic analysis to select prime spots in Calicut. - Designed interiors and services with customer psychology in mind, focusing on comfort and ambiance. - Monitored online reviews and feedback aggressively to continuously uplift the experience. - Leveraged digital booking and pre-ordering tools to enhance convenience. - Creating a memorable customer experience through data-driven design and attentive care is key to retention. Ft.Marwan Muzammil Watch Full Episode - https://lnkd.in/gfZNW_rR

Digital marketing is crucial but Marwan Muzammil’s secret sauce was old-school word of mouth paired with authentic digital presence. Focused on customer experience at every touchpoint—quality, service, ambiance. Engaged customers to become brand advocates, naturally spreading positive stories. Created meaningful social media content rather than just sales pitches. Delayed paid advertising until they had solid organic traction. In today’s world, genuine relationships combined with smart online storytelling still outperform aggressive ad spend. WATCH FULL EPISODE - https://lnkd.in/gfZNW_rR

The Science Behind the Amazon Buy Box—and Why You Need To Win It Ever wondered who gets "the Buy Box" on Amazon, and why it’s a must-win? Multiple sellers list the same product, but the Buy Box picks the one who gets the sale. Winning it depends on price, inventory, seller rating, delivery speed, and ads. Vineeth Ayyappan notes: “Winning the Buy Box often means winning the sale—every time.” Automation tools like n8n can help track and optimize Buy Box wins at scale. If you’re not actively managing Buy Box strategy, you’re handing sales to competitors. Watch : https://lnkd.in/gH7Gkv-t

How Family Support and Persistence Helped Baker & Co Rise in a Competitive Market Behind every great startup is a story of persistence—and Baker & Co is no different. Marwan Muzammil credits much of their success to strong family backing and a mindset of unwavering persistence: “Family support wasn’t just financial—it was emotional fuel on tough days.” Starting a café meant facing fierce market competition and high customer expectations. But with family encouragement and relentless effort, they: Overcame early challenges in securing prime retail space. Navigated the first tough months of building consistent customer experience. Listened closely to customer feedback and adapted quickly. Used word of mouth to scale slowly but sustainably while boosting social media presence. Their experience reminds entrepreneurs: family can be your first investors and cheerleaders lean into that strength. Full Episode : https://lnkd.in/gfZNW_rR