Trancend Brand & Design Partners

Mistree Artisanal Sweets & Savories – where we had the pleasure of developing the brand strategy, naming system, brand architecture, and packaging master designs. The name “Mistree”, inspired by the skilled artisan, embodies the essence of craftsmanship – products that are handcrafted with love. The naming system was thoughtfully designed to extend seamlessly across Sweets, Savories, Nuts, and Baked Goods from different regions, creating a cohesive and versatile brand identity. The visual identity is anchored by elegant illustrations of hands, symbolizing care and dedication, paired with a rich, warm color palette that balances tradition with contemporary sophistication. Every design element was crafted to showcase handcrafted excellence and delightful experiences. A project like Mistree is a reminder that great branding is about combining strategy, creativity, and sensitivity to culture and craft. #BrandStrategy #BrandNaming #PackagingDesign #Artisanal #DesignExcellence #Mistree #HandcraftedWithLove https://mistreesweets.com/

🥥 Nirmal Virgin — From One Product to a Category-Defining Range 🥥 In 2014, when Nirmal Virgin Coconut Oil was first introduced, the concept of “virgin coconut” was only beginning to take root in India. Consumers were curious but the category was nascent, with very little awareness beyond basic edible oil usage. That’s when Trancend stepped in to shape not just a product, but a category strategy. 🔍 Our Approach Positioned Virgin as a premium, pure, and versatile proposition Developed a portfolio strategy that stretched across edible, skin care, and baby care — building trust and relevance across multiple consumption occasions Designed a range architecture and packaging system to ensure consistency, clarity, and shelf standout Created product extensions that spoke directly to consumer aspirations: Virgin Baby Oil, Virgin Baby Lotion, Virgin Baby Soap, Extra Virgin Organic Oil, and more 🚀 The Outcome What began as a single SKU evolved into a multi-category range that expanded consumer usage, enhanced brand equity, and helped Nirmal establish itself as a pioneer in virgin coconut-based wellness. Trancend — From Strategy to Shelf, building categories that endure. #TrancendBrands #BrandStrategy #PackagingDesign #VirginCoconutOil #ConsumerInnovation #EdibleToSkincare #BabyCare #BusinessTransformation

🚀 Trancend — Multi-Industry Brand Builders 🚀 From FMCG to F&B, Consumer Durables to Retail, Construction to Wellness — brands across industries have trusted Trancend to shape their journeys of growth. Our expertise spans the full spectrum of branding: 🔹 Brand Strategy & Positioning – defining purpose, clarity & competitive edge 🔹 Naming & Verbal Identity – creating memorable, meaningful brand worlds 🔹 Packaging & Structure Design – building systems that drive shelf salience & consumer love 🔹 Brand Identity & Visual Design – crafting distinctive, enduring design languages With proven success across heritage brands, challenger brands, and new category creators, Trancend has partnered on names and narratives like MYK Arment, Livpure, KLF Coconad, Amaska, Waterful, Earth Essence, Mistree, Loiee, VAVE, and many more. Each project reflects our belief: brands are not just logos — they are ecosystems of strategy, design, and storytelling that inspire loyalty, trust, and market leadership. Do DM us or mail [email protected] 💡 Trancend — Solid expertise. Multi-industry impact. Enduring brands. #TrancendBrands #BrandStrategy #MultiIndustryExpertise #Naming #PackagingDesign #ConsumerDurables #FMCGInnovation #BrandIdentity #DesignThatWorks #d2c #brandnaming

⚡ Livguard — From Batteries to a Symbol of Toughness ⚡ In a market dominated by global giants and established Indian players, Livguard needed more than a product advantage — it needed a brand that could embody toughness, resilience, and Indian grit. That’s when Trancend stepped in. 🔍 Our Strategic Insight India is rough. Roads, weather, and usage conditions push vehicles — and batteries — to their limits. The Indian consumer wasn’t just buying a battery; they were buying assurance that their power source would not fail them. This led to the positioning: “Rough India's, Tough Battery.” A battle cry that made Livguard synonymous with durability, reliability, and unstoppable energy. 🎨 Brand & Design System Identity & Brand Colors: A bold, high-visibility color palette was introduced to stand out at retail and signal strength. Product Structure Design: Battery design was re-engineered with sharp corrugation lines, robust shoulders, and ergonomic cues — embodying toughness even at first glance. Naming System: A structured product naming architecture was created to clearly differentiate across segments while reinforcing toughness. 🌟 The Brand World Livguard’s brand attributes — Tough, Unstoppable, Positive, Charged, Raring to Go — were amplified through a strategic choice of brand ambassador, embodying resilience and all-weather dependability, much like the batteries themselves. 🚀 The Outcome Livguard transformed from a challenger into a category-defining brand, standing tall with a clear, differentiated identity: India’s Tough Battery. #TrancendBrands #BrandStrategy #Livguard #ToughBattery #RoughIndia #DesignThatWorks #Rebranding #ConsumerDurables 😊

🔧🌱 From MYK Schomburg to MYK Arment — Armed to Deliver the Future 🌱🔧 Rebranding is never just a cosmetic exercise. It is about capturing the soul of an institution and equipping it for the battles of tomorrow. The journey from MYK Schomburg to MYK Arment reflects exactly that — a transformation rooted in purpose, identity, and strategy by Trancend. The Name: The word Arment is inspired by “armamentum”, Latin for force equipped for battles. This was no accident — it reflects MYK’s core DNA of resilience, preparedness, and relentless tenacity. The new identity signals a brand that is not only a pioneer in technology and construction solutions, but also a trusted partner who empowers stakeholders with standing, knowledge, and confidence. The Color: Adopting green as the strategic brand color was a conscious choice. Green represents trust, growth, sustainability, and balance — values deeply aligned with MYK Arment’s philosophy. In a competitive marketplace dominated by conventional tones, green creates instant differentiation, while reinforcing the brand’s commitment to progress and responsibility. The System: A new naming and packaging architecture was developed to bring order and distinction across MYK Arment’s vast portfolio. The iconic green-led packs, supported by a strong naming system, ensure instant recognition, easier navigation, and a unified identity. Every element — from structure to symbol — was designed to convey authority, clarity, and trust. The Brand World: At its core, MYK Arment stands for more than products. It stands for: ✅ Trust & Recognition ✅ Resourcefulness & Knowledge ✅ Professionalism & Specialist Expertise ✅ A great institution built on people, technology, and heritage The rebrand makes MYK Arment look evolved, established, and professional, while making its stakeholders feel confident, composed, and in control. It is both grounded and ambitious — ethical, humane, and courageous — a force that enables its partners to say: “Anything is possible.” 🌍 MYK Arment. Armed to Deliver. #MYKArment #Rebranding #BrandStrategy #NamingWithMeaning #PackagingDesign #GreenStrategy #ConstructionInnovation #InstitutionalBranding #ArmedToDeliver

🥥👑 Coconad — A Land of Pure Coconut Goodness, Born from Strategy & Storytelling After consolidating leadership in personal care with Nirmal, KLF wanted to establish itself as a multi-category player in the vast CookCare market — spanning India, the Middle East, US, Europe, and Australia. But entering this price-sensitive segment, dominated by subsidized state brands, required more than just another product. It needed a brand world. That’s when Trancend was commissioned to create a new brand strategy, name, architecture, and packaging masters. 🔍 Strategic Insights Consumers valued trust & authenticity in coconut-based products. Health aspects, rancidity control, and unique processing were untapped levers for differentiation. A brand pegged only to price would not sustain — it had to own the category. ✨ The Brand Idea We created Coconad — a name that evokes a pure, abundant land of lush coconuts and happy people. The name "Coconad" was deliberately expansive, enabling category stretch across oils, milk, cream, powders, and more.The identity & packaging positioned Coconad as a world of purity, nourishment, and celebration. 🚀 The Launch Coconad was unveiled with a high-powered campaign featuring acclaimed actor Mohanlal as the King of Coconad. This instantly built trust, aspiration, and mass appeal. 📈 The Impact Within 11 months, Coconad achieved phenomenal four-figure sales success across Kerala, Karnataka, Tamil Nadu, Mumbai, Delhi, UAE, Oman, Saudi Arabia, Kuwait, Qatar, US & Singapore.The brand has carved out its own category space, leaving competition far behind. Today, Coconad continues to conquer hearts with the best in coconuts. At Trancend, we believe in creating not just brands, but worlds consumers long to belong to. Coconad is proof of the power of naming, storytelling, and strategy-led design. #TrancendBrands #Coconad #BrandStrategy #NamingWithMeaning #FMCGInnovation #CoconutOil #CoconutMilk #ConsumerBehavior #PackagingDesign #BusinessTransformation #BrandNaming #mohanlal #kingofcoconad

🥥 From Tradition to Transformation — The KLF Nirmal Story 🥥 Kerala, revered as the land of coconuts, is home to KLF, a pioneer in coconut oil extraction. With their unique steam-cooking method, KLF ensured aroma, taste, and clarity unmatched in the category. This innovation birthed Nirmal, a brand that grew rapidly in India and the Middle East. But Nirmal faced a challenge. Coconut oil in India straddles two worlds: 🌿 Personal Care — the largest segment, growing at 20% CAGR 🍳 Cooking — a shrinking market, impacted by health concerns Despite its strengths — being the first in transparent PET bottles and the only Amway-certified pure coconut oil supplier — Nirmal was caught in a fiercely competitive segment with over 400 brands and state-backed players. That’s when Trancend was brought in. 🔍 Our Strategic Approach Identified the brand’s duality — personal care vs. cook care — and its structural misfit. Partnered with engineering experts to create the 10 Commandments of the Ideal Coconut Oil Bottle — from the hint of neck and drooping shoulder to a unisex, stylish-yet-simple design. Crafted a new brand strategy, product architecture, and design system across cooking and hair care. Introduced a new brand mark, bottle structure, and packaging graphics to elevate salience and trust. 🚀 The Impact A seven-fold increase in turnover over time. A 40% growth in sales post-rebranding. Repositioned Nirmal as not just a commodity, but a trusted, aspirational coconut oil brand across personal and cook care. At Trancend, we don’t just redesign packaging — we decode strategic markets, engineer innovations, and build brands that endure. KLF Nirmal is proof that even in a crowded category, clarity of strategy and design can unlock exponential growth. #TrancendBrands #BrandStrategy #ConsumerInsights #CoconutOil #FMCGInnovation #DesignThatWorks #PackagingDesign #parachute #BusinessTransformation #PersonalCare #FoodAndWellness

💧 Rebranding a Challenger into a Crusader — The Livpure Story 💧 The Indian water purifier market has long been dominated by Aquaguard (35+ years) and Kent RO (15+ years). Despite decades of presence, penetration is still just 6–7%. Into this space stepped Livpure — the challenger brand from SAR Group, scaling rapidly at 30% YoY and now retailing across 33+ countries. When TrancendOrb was commissioned to rebrand Livpure, we knew this wasn’t just about a logo or design — it was about strategic transformation. 🔍 Key Insights Consumers believed “Livpure will perform and never let me down.” Products consistently delivered under extreme conditions — creating trust equity. Livpure was seen as reliable, much like its brand ambassador, Sachin Tendulkar — the Master Blaster who always delivered for India. With IoT emerging, Livpure needed to shift from a water purifier company to a crusader of purity across life. ✨ Our Strategy We repositioned Livpure from a challenger in water purifiers to a crusader brand for purity, health, and smart living. The new identity and brand architecture framed purity as a state of mind — beyond water, into lifestyle. Livpure’s clarion call, “Come on India, Live Pure,” became both rallying cry and brand promise. We helped unlock new business models including product innovations, India's first smart purifier, rental solutions, air purifier etc — making smart advanced purification more accessible, bridging affordability gaps, and accelerating penetration. 🚀 The Outcome Livpure stands today as the 3rd largest water purifier smart appliance brand in India, a true Indian MNC in consumer durables.With a redefined identity and innovation pipeline, Livpure continues to close the gap with incumbents while expanding globally. Most importantly, it now owns a unique, purpose-led space: purity as a way of life. At TrancendOrb, we believe branding is not decoration — it’s strategy, insight, and innovation brought alive through design. Livpure is proof that with the right brand strategy, even a late entrant can become a market leader and cultural force. #TrancendOrb #BrandStrategy #ConsumerDurables #Livpure #ChallengerBrands #Innovation #BrandIdentity #StrategicBranding #IoT #ConsumerBehavior #DesignWithPurpose #BusinessTransformation #sachintendulkar

🌍🍴 The Indian consumer palate is evolving. With rising incomes, global exposure, and empowered choices, India is on the brink of a culinary confluence. Consumers are more willing than ever to try new cuisines, yet the availability of enriching, exotic, and natural food products remains sparse. That’s where Trancend stepped in. We developed Project Beyond — a business innovation concept to bridge the gap in the Flavor & Fragrance (F&F) market. Today, the market is polarized: on one end, low-end chemical formulations; on the other, overpriced international imports. Through our insight-driven process — engaging chefs, food enthusiasts, restaurants, caterers, and home bakers — three clear opportunity segments emerged: ✨ Natural Flavors ✨ Natural Colors ✨ Exotic Flavors In collaboration with Sonarome, a pioneer with deep expertise in the category, this vision took shape as Earth Essence. 🍶 The amber-toned bottles with a distinctive “essence” silhouette deliver instant salience. 🌱 The name Earth Essence reflects purity, authenticity, and a natural connect, while creating a robust platform for future innovation. 🎨 The brand identity and packaging design embody meticulous quality, empowering every cook to bring expert finesse to their dishes, naturally. From Warm Hearty Cinnamon to Classic Madagascar Vanilla and Exquisite Hazelnut, Earth Essence invites consumers into a world where flavor meets authenticity. This is more than branding — it’s a step towards reshaping India’s culinary experience. Trancend — Where Insight Sparks Innovation. #TrancendBrands #FoodInnovation #EarthEssence #NaturalFlavors #CulinaryEvolution #BrandStrategy #PackagingDesign #ArtisanalElegance #ProjectBeyond

Brand Launch Alert ✨ Amaska — A Harmonious Essence, Handcrafted to Perfection ✨ TrancendOrb Brand & Design Partners proud to unveil "Amaska" — a brand born at the intersection of memory, craftsmanship, and contemporary elegance. Conceptualized and brought to life by Trancend, Amaska reimagines artisanal Indian sweets & savories as handcrafted wonders — steeped in tradition, yet tailored for today’s refined palate. From brand strategy, naming system, brand identity, packaging design, signage design and storytelling — every detail reflects our commitment to building soulful brands that resonate deeply and endure gracefully. Amaska means Harmonious Essence — and that’s exactly what we set out to create. 🔸 TrancendOrb Brand & Design Partners | Crafting brands with soul, for a world that seeks meaning. Jaffer Kapadia Prathish Nair #TrancendBrands #BrandStrategy #NamingWithMeaning #Luxury #prathishnair #retailbrand #Artisanalretail #CulturalBranding #DesignWithDepth #artisanalsweets #IndianHeritageReimagined #FromSoulToShelf #brandnaming #branddesign #luxurybranding