underneat.in

If you've adjusted your bra 57 times today, listen up! You don’t need to.(Seriously, you need to stop right now and read this) Side-boob spillage happens to SO many women - even those who swear they’ve got the “right size.” And guess what? It’s probably not your body. It’s your bra doing a terrible job. Here’s why: 1. Wrong Cup Size: When your bra cups are too small, your breasts can spill out from the sides, creating an uncomfortable "escape" effect. It not only feels awkward but can also cause the bra to dig into your skin. 2. Band Issues: If the band is too loose, it won’t provide enough support, causing your girlies to shift toward your armpits. On the flip side, a band that’s too tight can create bulges or spillover, making you feel like your girls are being squeezed out of the cup. 3. Style Struggles: Plunge bras are designed to create a deep neckline, but they may not offer enough support for fuller breasts. If you're not careful, they can lead to uncomfortable gaping or cause your breasts to spill out of the top. 4. Body Changes: Your body changes over time due to weight fluctuations, hormones, or age, and your bra should reflect those changes. A bra that fit perfectly a year ago might not give you the support you need now, and it's important to re-evaluate your size regularly to ensure you're getting the right fit. Now here's the part nobody talks about: Breast Tissue Migration Okay so this is lowkey wild but when you keep wearing bras that don't fit right, your breast tissue slowly shifts away from your bust toward your armpits or back.   It literally settles there, making spillage look permanent. But the good news is, it's reversible. A good, well-fitted full-coverage bra or a wireless support bra with strong side wings can guide that tissue back where it belongs. Suddenly, you’ll look fuller, rounder, and dare we say - more centered. Remember, your body is amazing. You are amazing. Your bra, on the other hand? It needs to get its act together. Do you experience side-boob spillage with your current bra? Drop your thoughts! 👇

Started with an idea. Built with intent. Recognized by Vogue. Our boss babe Kusha Kapila bagged the Vogue Forces of Fashion Award for Entrepreneurial Spirit and we couldn’t be prouder! From the first sketch on paper to building a brand that’s redefining comfort for women, this journey has been nothing short of fearless. Huge shoutout to Vimarsh Razdan and the entire team - your passion, energy, and belief have shaped this movement. Here’s to building a brand that started with an idea, grew with intent, and is now making waves across India’s fashion landscape. 💖 Picture Credits: Vogue

Our first Diwali at Underneat was all things love, laughter, and laddoos! We started the day with a pooja, followed by games, food, a whole lot of dance moves, jokes, the warmth, and yes, the endless photo ops! As we lit up our space, we couldn’t help but feel thankful for everyone who’s lit up our journey - our customers, supporters, and this growing community that believed in us from day one. Here’s to comfort that empowers, freedom that feels good, and moments that make us smile - just like this one. Wishing you all a Diwali filled with glow, giggles, and a sprinkle of underneat.in magic.

Straps falling off? That's so 2000s. It’s time to upgrade your wardrobe essentials and take control of your clothes. Say hello to our fashion tape, babe! This double-sided adhesive is your new bestie, keeping your dress, top, or plunging neckline exactly where it’s meant to be all day long. No more awkward adjustments or wardrobe malfunctions!  It’s transparent, gentle on skin, and won’t mess with your fabrics. Plus, it’s easy to use and reposition - so your outfits stay flawless, and you stay confident. A little tape goes a long way in making your look perfect. 😘

Basic tops? No stress, we’ve got your back (and your Tina - Anjali). underneat.in has got a closet full of bras to keep your girls comfortable and supported, no matter what vibe you're feeling today. Whether you're looking for something sleek for a day out or soft and comfy for lounging, we’ve got you covered. And don’t worry, Kush will show you exactly how to style these essentials in the video. So, go ahead stylepaglu, layer up with confidence.

If your day feels off for no reason, your underwear might be the culprit. When we talk about self-care, we think of jade rollers, bubble baths, and ten-step skincare routines. But here's what we don't talk about enough: self-care isn't just about what you put on your face. It's also about what you wear underneath. Your underwear holds more power than you think. It directly impacts: → Your physical comfort throughout the day  → Your confidence in meetings and social settings  → Your mood and energy levels  → Your ability to focus on what matters This is the psychology of good clothing: You know those mornings when you wear your "good set" - matching bra and underwear, maybe even in a fun color. Suddenly, even if no one sees it, you feel put-together and unstoppable. → Bright colors uplift your mood  → Soft fabrics create calm  → Quality pieces remind you that you deserve to feel special On the flip side, ill-fitting undergarments are exhausting: → Overly tight bands squeeze your stomach, leaving you irritable  → Digging straps cause red marks and skin irritation  → Riding underwear constantly distracts you, making you fidgety  → Poor fit keeps you anxious about wardrobe malfunctions These might seem like "small" inconveniences, but they add up, draining your energy drop by drop. So yes, treat yourself to that skincare mask AND underwear that makes you feel comfortable and confident because you deserve to feel good from the inside out.

Picture this: you spot the perfect backless dress online, add it to your cart… and then freeze. We know why: - The straps that won’t stay - The awkward tugging - The constant checking in the mirror. Backless looks amazing, but wearing it? A whole different story. That’s why underneat.in exists. With NILIT’s sustainable fabric that enhances comfort, and Santoni seamless technology that ensures a smooth fit, Underneat gives you the confidence, comfort, and flawless silhouette you need without the fuss. ✨ So spill 👇🏻 What’s the one thing that makes you hesitate before rocking a backless outfit?

Confession time: every girl has that one backless dress waiting in her closet… but the what-to-wear-underneath struggle is too real. Don’t worry, Underneat’s not letting you give up on that look.

You’ve been asking for it. We’ve been working on it. And now, it’s here. Our Saree Shapewear. ✨ The drape that defines us all finally gets the comfort it deserves. A strong waistband that holds without digging in, feather-light fabric that lets you twirl, dance, and sit cross-legged with ease. A silhouette that enhances curves without ever squeezing them. Because sarees have always been festive. But comfort? That should be forever. Festive. Forever. And finally, yours.

How often do you prioritize your breast health? If you're like most of us, probably only when something feels off but just like skincare or fitness, breast health deserves regular attention. As we age, our breasts go through significant changes. Hormones, pregnancy, stress, and weight fluctuations all play a part. To stay ahead, it’s important to understand these changes and support your breast health at every stage of life. Here’s a quick guide to caring for your breasts in your 20s, 30s, and 40s: 📌 In Your 20s: laying the foundation - Know your bra size: Measure every 6-12 months. A well-fitted bra reduces strain and improves posture. - Self-exams: Start doing monthly breast self-checks to stay familiar with your body. - Comfort over trends: Invest in supportive bras for everyday wear. 📌 In Your 30s: supporting change - Get professional fittings: Regular fittings account for hormonal changes and weight fluctuations. - Support bras: Protect your breast tissue from sagging with the right support, especially with the busy demands of life. - Breastfeeding: Invest in nursing-friendly bras and moisturize to prevent dryness. 📌 In Your 40s: prioritizing long-term health - Schedule mammograms: Start around age 40 (or earlier if at risk). Early detection is vital. - Update your bra drawer: As your body changes, replace bras that no longer fit. - Hormonal changes: Use soft, breathable bras if you're experiencing tenderness. The right bra is more than just comfort; it’s an investment in long-term breast health. At Underneat, we offer bras designed for real Indian bodies, ensuring you don’t compromise on comfort or style. Prioritize your health today - it’s a lifelong investment.