“I had the good opportunity to work with Aarti, as a client while at Idea Cellular. She stood out for her indepth knowledge about the platform, innovative ideas and passion. Aarti was a clear leader and extremely focussed as a professional. She was instrumental in creative multiple winning ideas for the brand, that delivered remarkable results. Aarti brings a strong industry knowledge and unparalleled experience in digital marketing. She'd be an asset to any team, without a doubt.”
Aarti Samant - The Sorted Girl
Mumbai, Maharashtra, India
22K followers
500+ connections
22K followers
500+ connections
About
A forward-thinking digital marketing professional with a proven track record of driving…
Activity
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98% of the brands that come to us for strategy consultations have one thing in common, they can’t articulate the why, how, and what of their…
98% of the brands that come to us for strategy consultations have one thing in common, they can’t articulate the why, how, and what of their…
Posted by Aarti Samant - The Sorted Girl
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I didn't grow up rich, didn't grow up poor either. But I grew up 'we have money, if you have merit'. There was an unintentional tradition in my…
I didn't grow up rich, didn't grow up poor either. But I grew up 'we have money, if you have merit'. There was an unintentional tradition in my…
Liked by Aarti Samant - The Sorted Girl
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Most brands are ignoring the most viral space on Instagram. And it’s not Reels, it’s the comments section. Think about it. The last time you…
Most brands are ignoring the most viral space on Instagram. And it’s not Reels, it’s the comments section. Think about it. The last time you…
Posted by Aarti Samant - The Sorted Girl
Experience
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Education
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IESS Chandrakant Patkar Vidhyalay
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Licenses & Certifications
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Most Talented Social Media Professional In India - 2014
Global Youth Marketing Forum - Social Media Summit & Awards
Issued
Honors & Awards
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Winner of India's #TopDigitalPlanners 2015
Digital Marketing Asia - Singapore and Business world
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Most Talented Social Media Professional In India - 2014
Global Youth Marketing Forum - Social Media Summit & Awards
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Best Use Of Social Media Platforms By A Digital Agency
Social Media Summit & Awards 2013
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Best Integrated Campaign - Corporate: Bronze
Indian Digital Media Awards, 2012
Client: Hero MotoCorp - Billion Voices
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Best Integrated Campaign - TV show: Bronze
Indian Digital Media Awards, 2012
Client: Life Ok - Sach Ka Saamna
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Best Integrated YouTube Campaign Of The Year
Abbys 2012 - Goa Fest
Bhajji Teesra (Viral) Client: Reebok
Recommendations received
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Exciting Update!✨ It’s been a month since I started my journey as a Marketing Executive at Sorted | Global Marketing Consultancy & Masterclass, and…
Exciting Update!✨ It’s been a month since I started my journey as a Marketing Executive at Sorted | Global Marketing Consultancy & Masterclass, and…
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One of the biggest mistakes I see brand making even today is hiring just one person to “do social media.” And that one person is expected to be a…
One of the biggest mistakes I see brand making even today is hiring just one person to “do social media.” And that one person is expected to be a…
Posted by Aarti Samant - The Sorted Girl
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One thing that has helped in my career to earn whatever love and respect I have today professionally is that I have cared passionately about the work…
One thing that has helped in my career to earn whatever love and respect I have today professionally is that I have cared passionately about the work…
Posted by Aarti Samant - The Sorted Girl
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Over the years, I’ve noticed that there are two kinds. The first are still hungry. Childlike, curious, aggressive, but not in a negative way. But…
Over the years, I’ve noticed that there are two kinds. The first are still hungry. Childlike, curious, aggressive, but not in a negative way. But…
Posted by Aarti Samant - The Sorted Girl
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Have you noticed how some brands are quietly growing massive followings on pages that aren’t even their brand handles? The smarter brands have…
Have you noticed how some brands are quietly growing massive followings on pages that aren’t even their brand handles? The smarter brands have…
Posted by Aarti Samant - The Sorted Girl
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I know shares are important… but how do you actually get people to share your content?” Someone once asked me this question. It’s a great question…
I know shares are important… but how do you actually get people to share your content?” Someone once asked me this question. It’s a great question…
Posted by Aarti Samant - The Sorted Girl
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Every high-performing UGC ad I’ve seen has one of three emotional triggers. The first is social proof - “If it worked for them, it might work for…
Every high-performing UGC ad I’ve seen has one of three emotional triggers. The first is social proof - “If it worked for them, it might work for…
Posted by Aarti Samant - The Sorted Girl
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You know how they say that your mentors find you and you don't find your mentors? Something similar happened to me earlier this year. There’s a…
You know how they say that your mentors find you and you don't find your mentors? Something similar happened to me earlier this year. There’s a…
Posted by Aarti Samant - The Sorted Girl
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British Petroleum spent $211 million on its rebrand just to look more ""green."" They didn’t want to be seen as just oil and gas anymore, so they…
British Petroleum spent $211 million on its rebrand just to look more ""green."" They didn’t want to be seen as just oil and gas anymore, so they…
Posted by Aarti Samant - The Sorted Girl
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Here are some of the tools I absolutely swear by while working on strategies for brands. For Instagram analytics, I still swear by Not Just…
Here are some of the tools I absolutely swear by while working on strategies for brands. For Instagram analytics, I still swear by Not Just…
Shared by Aarti Samant - The Sorted Girl
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Everyone wants to grow on Instagram. But very few talk about how. You do that with structure, strategy, and metrics that actually matter. Here’s how…
Everyone wants to grow on Instagram. But very few talk about how. You do that with structure, strategy, and metrics that actually matter. Here’s how…
Posted by Aarti Samant - The Sorted Girl
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The Indian AdGeek episode #8, with Rohan Mehta, founder and CEO of FCB Kinnect, on the agency’s 14th anniversary. 📺 The FCB India acquisition: Rohan walks through the decision-making process, from the initial 2020 partnership to the 2021 stake acquisition and finally the 2023 majority buyout. With insights on working alongside industry veterans like Rohit Ohri and global leadership, including CEO Tyler Turnbull 📺 How The “3 C’s” Framework differentiates them in competitive pitches, including winning the State Bank of India mandate. 📺 With 38% growth in 2024, Rohan discusses the three strategic levers driving success and how they’ve built capabilities across traditional and digital media. 📺 Rohan talks about his ambitious five-year vision for FCB Kinnect’s position in the Indian advertising landscape and the goal of becoming “the most modern marketing partner in the world.” The Indian AdGeek streams on all major podcast apps, including Spotify and Apple Podcasts. Links in comments below.
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The role of CMOs in B2B marketing has evolved from driving campaigns to building relationships that create measurable business impact. At Marketing Mavericks 2025 by Dun & Bradstreet India, Harish Sarma, Marketing & Product Director, Pluxee India, spoke on the panel “From Transactions to Relationships: The Changing Role of CMOs in B2B Marketing”. He joined Saugata Bagchi, Adishri Charla, and Kalyan Ram Challapalli, with Mukesh Jain moderating the discussion. The discussion explored how CMOs are stepping up as growth architects, strengthening trust, designing relationship-first models, and driving transformation with data and technology. A conversation that underlined the future of marketing leadership beyond transactions. #Pluxee #PluxeeIndia #MoreOfWhatMatters #PluxeeEvents #MarketingMavericks #DunAndBradstreetIndia #B2BMarketing #Leadership #PanelDiscussion
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