Ipseeta Aruni

It was a pleasure to join CNBC-TV18 to discuss Atomic Capital's ₹400 Cr+ maiden fund closure and our vision as an Operating VC to transform India’s consumer tech landscape. In this conversation, I shared actionable strategies and perspectives on building sustainable, high-growth startups. 1. Defining Operating VC: Unlike traditional VCs, we’re operational partners—driving value through hands-on support in strategy, hiring, and scaling, minimizing risks and maximizing impact. 2. Consumer and Consumer Tech Focus: With ₹10-30 Cr cheques for a curated 10-12 startup portfolio, we’re backing Consumer brands, Consumer tech companies, and consumer enablers reshaping India’s $2T consumer market. 3. Why Conscious Chemist and Doodhvale Farms: Our ₹50 Cr in four startups targets founders with robust PMF. We prioritize capital efficiency, defensible moats, and 10x growth potential in our evaluations. 4. Investment Outlook: Evaluating 20+ companies with a term sheet for our fifth, we plan 2-3 more investments by year-end, emphasizing high-conviction bets. 5. Emerging Trends: We’re bullish on omnichannel retail, eco-conscious beauty, and tech-enabled supply chains—trends set to redefine India’s consumer behavior. 6. Founder Advice: Prioritize pro-active organization building and capital efficiency. Ruthless focus on unit economics ensures sustainable scaling beyond initial product-market fit. 7. Our Roadmap: Full fund deployment by 2027, targeting 3-5x returns through follow-ons and exits, with plans to explore a second fund to amplify our impact. Thank you, CNBC-TV18, for the platform to share our mission. Atomic Capital Manish Jain Nikhil Patil #VentureCapital #ConsumerTech #StartupsIndia #OperatingVC #Innovation #Entrepreneurship

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In venture capital, ultimately “only a handful of companies per year actually matter”. Just 7 firms led the Series A of ~60% of startups in India that are worth $1B+ today. The list of firms leading investments in these cos is fairly predictable - PANZEL + Tiger Global. Full post on India's unicorn hunters in the comments

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How does he sell products on Amazon every THREE seconds? The answer lies not just in the product, but in the PRICE. 💰 ➡️In the chapter “PRICING: THE HOLY GRAIL OF BUSINESS” from my book Startups of Bharat, we unpack the story of Varun and Tarun from Boult, one of India’s top three audio and wearable brands that has bootstrapped its way to 750 CR in revenue. 😳 At a time when international heavyweights like Bose, Sennheiser, and Marshall already dominated the premium segment, and local brands were competing on price, Boult charted its course. 👇🏻 Varun and Tarun discovered a clear gap ⏩Customers wanted premium design and sound quality — without the premium price tag. However, identifying a gap and monetising it are two distinct things. The real game-changer? Boult’s adoption of the target costing model—a method where you first decide the price customers are willing to pay and then engineer your product to fit the cost constraints. For example, if the COGS is capped at 60% and comes to 2200, with a remaining 40% margin, your price would be Rs 3080. This meant tight control over production costs, design-led differentiation, and a refusal to fall into the trap of over-innovation. Profitability wasn’t a distant milestone—it was baked into the business model from day one and reinvested to grow the business to 750 CR and take the No. 3 spot in the ever-competitive audio category. 💪 Ask yourself ⬇️ I) Would your customers still trust your product if it cost 20% more—or 20% less? II) Are you pricing based on cost or value perception? III) Is your pricing strategy helping you build a brand, or just moving inventory? IV) What does your price say about you, even before your product does? Find the answers in “PRICING: THE HOLY GRAIL OF BUSINESS” — only in Startups of Bharat on Amazon. Link in comments! Varun Gupta Surya Pasricha 🌞 BOULT #startupsofbharat #startups #india

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Natasha Malpani Launches ₹200 Crore Fund to Power India’s AI Startups Former Kae Capital partner Natasha Malpani has launched Boundless Ventures, an early-stage venture fund with a corpus of ₹200 crore, dedicated to supporting homegrown AI-native startups across India. The fund will focus on pre-seed and seed-stage investments in companies innovating across consumer AI, infrastructure, agent tooling, healthcare, logistics, deep tech, and make-in-India hardware. Boundless has already written its first cheques to startups including Superhealth, Armatrix, PierSight, Knot, and two stealth ventures in AI infrastructure and consumer AI. Beyond capital, the fund promises to bring narrative and network support to founders. As Malpani puts it, India today has a once-in-a-generation advantage talent density, digital rails, and ambition to build global AI leaders from day one. At Startup Veda, we’re thrilled to see local capital fueling the AI frontier. This fund signals rising maturity in India’s venture ecosystem—placing conviction behind AI-first founders well before the rest of the world catches on. Join the conversation: Which early-stage AI ventures excite you the most? How powerful is the mix of capital + storytelling for building AI startups? #Startup #AI #VentureCapital #DeepTech #StartupIndia #FounderStories

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🎬 Kicking off IndiaAI in Action with Harshil Mathur, CEO and Co-Founder of Razorpay, a founder who has helped reshape India’s digital payments journey. IndiaAI in Action is a new series by Startup Policy Forum in collaboration with the IndiaAI Mission. In this conversation, Harshil shares how AI is powering the next wave of financial innovation, and how adoption by startups will ensure India takes a lead as the world’s AI use-case capital. Segments and full episode drop tomorrow onwards. Stay tuned. 👀 Watch here: https://lnkd.in/g3KJmtHx Ashwini Vaishnaw | Ministry of Electronics and Information Technology | S Krishnan | Abhishek Singh | Anshul M Singhal Shashank Kumar | Vivek Agarwal | Rahul Kothari | Arpit Chug | Arif Khan | Apuarv Sethi | Hepsibah Rozario | Saranya Gopinath | Khilan Haria Peak XV Partners | Ishaan Mittal | Z47 | Vikram Vaidyanathan Avantika Gode | Shubhangi Poddar | Vultr | Amit Rai | Piyush Gupta | Digvijay Singh Bisht

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A founder who has spent 32 Years building IP-Owned Tech in India's Defense Sector. Ashok Atluri, Founder of Zen Technologies Limited shares a growth story bootstrapped from Hyderabad: -Revenue: ₹60 Cr (FY21) → ₹930 Cr(FY24) -Market cap: 40 Cr (2012-13) → 13000 Cr today -Growth: 400X in 12 years Takeaways from our conversation: 1. India historically imported 65–70% of its defense equipment. Today, defense exports have grown more than 30× over the past decade, with the private sector contributing around 60% of exports. Domestic defense production has increased to ₹1.27 lakh crore, a 174% rise since FY 2014–15. 2. For over two decades, Zen built advanced simulators but struggled to sell them in India because single-vendor bids weren’t accepted. The IDDM policy in 2015 gave preference to IP-owning Indian companies and allocated 75% of the capital acquisition budget to local sourcing. And decades of R&D became a real market worth ₹200 billion. 3. Defense tech startups in India have raised $184 million in VC funding since 2020. Zen’s journey shows that IP-owned Tech built with self-funded R&D can build the most defensible advantage, similar to how Apple captures value through IP rather than manufacturing. 4. Zen’s anti-drone systems were proven in field operations, leading to export inquiries from over 20 countries. This mirrors the broader trend of India’s defense exports growing from ₹1,940 crore (FY14) to ₹21,083 crore (FY24). Field-tested solutions build trust far faster than lab demos or pilot projects. 5. Government fundings are rewarding innovation over manufacturing. Programs like iDEX provide up to ₹10 crore for proven concepts, while DRDO offers ₹50 crore per system under the Technology Development Fund. This shift allows companies to reinvest profits into next-generation R&D. 6. Ashok believes that not all technologies should be patented. Highly secretive or complex innovations can be reverse-engineered if patented. Instead, patent what is obvious to outsiders to protect your competitive edge. 7. Build with a focused approach on Pareto technologies with maximum impact. Instead of chasing every opportunity, Zen concentrated on the 20% of technologies delivering 80% of results, anti-drone systems and simulators. Prioritizing high-leverage areas compounds impact effectively. 8. Time market entry around overlooked gaps: In 2018, drones were a hot topic, but there was little attention on anti-drone systems. Zen entered this gap and was ready when the need became urgent, from regional conflicts to domestic security. Opportunities often lie where others are silent. 9. Create policies around your innovation: Self-funded R&D firms face unique risks that conventional procurement rules often overlook. Zen advocated for new categories rather than adapting breakthrough technologies to unsuitable frameworks, ensuring their innovations could be evaluated on merit. Full Episode https://lnkd.in/gnAFEj3f

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Most poeple don’t get Boba Bhai right. But, as an investor via Titan Capital Winners Fund, I’ve had the fortune to see this story play out very closely. It is not just winning the bubble tea market in India - It is creating it. - Before their explosive entry, the category was a fragmented, niche curiosity-a handful of scattered outlets with no cohesive market identity - And Boba Bhai’s strategic execution is a live case study in transforming a fringe trend into a dominant, mainstream consumer category Their first move was to define the product for the Indian masses. By fusing Korean formats with Indian flavours, they created an accessible, craveable version of bubble tea and street food that could achieve broad appeal, moving it out of the niche corners of K-culture enthusiasts. Next, they built the physical infrastructure for the category at an unprecedented speed. Scaling to over 70 outlets, they are single-handedly putting bubble tea on the map in cities across the country, building the distribution network that is making the drink a household name. But their most visionary move in category creation is happening right now, in the digital aisle. The launch of Ready-to-Drink (RTD) canned bubble tea on quick commerce platforms like Blinkit and Zepto is another big bet. Effectively, they are not just entering a new channel - they are creating an entirely new FMCG category from scratch - packaged bubble tea. This allows them to own the "at-home" occasion, building brand salience far beyond their physical footprint. And this is very inspiring, because this is how categories are built. A single brand becomes so dominant in the consumer's mind that it becomes synonymous with the product itself. Think Xerox for photocopying or Maggi for instant noodles. With a stated goal to make K-Pop culture mainstream in India across food, drink and more, Boba Bhai, and its amazing founder, my friend Dhruv (in pic), are not shy about their ambitions. - And having read this whole thing, I am sure you would now get that they are not aiming to be a player in the bubble tea space - They are building the entire stadium and positioning themselves as the home team And that’s why I always say with pride and confidence, that Boba Bhai isn't just another QSR. What do you think? ---- I've begun to share my learnings from the world of startups more frequently to gain wider perspective. Thus, if you hold any additions or differences to the thoughts I shared above, do share in the comments. That will help widen my thinking horizons. Thanks! Best, Shiv

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The Great GCC Paradox: We’re Hiring, but Losing India’s GCCs are expected to cross $100B by 2030. But here’s what no one’s openly talking about: We’re leaking talent at the top, and hiring at the bottom. 1. A new study by Mercer shows mid-career attrition in tech has doubled since 2022. 2. CXO-level hiring cycles in GCCs have stretched beyond 6 months (Zinnov, 2024). 3. Returnee talent with global exposure is still asked: Q) “Why do you want to come back?” Q) “Are you too senior for this role?” We’ve mastered delivery. But we’re stuck in a talent loop: - Entry-level upskilling is celebrated - Strategic leadership hiring is feared - Internal mobility is sluggish - Culture fit outweighs culture transformation The result? India’s most capable talent is being interviewed by Singapore, Berlin, and Dubai, while local GCCs are still refining JD drafts. What if the real growth limiter isn’t infrastructure or policy… …but our inability to bet on catalytic leadership? You can’t build a $100B ecosystem with a $1M mindset. Let’s talk: What one mindset shift would unlock India’s next-gen GCC play? #GCC #LeadershipHiring #IndiaTalentCrisis #DigitalTransformation #ReturneeTalent #LeadershipGap #CXOHiring #Mercer #Zinnov #StrategicIndia #FutureOfWork #TalentFlight #HyderabadTech #GCCReset Zinnov Achyut Menon "AK" LinkedIn News India Reshab Shaw Vishwanadh Raju Viswanathan K S GCC Pulse™ Korn Ferry KPMG India

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🚨 Big Change for Angel Investors in India SEBI has raised the bar for who qualifies as an Accredited Investor: 📉 Earlier: ₹2 Cr net tangible assets (excluding primary residence) was enough to start angel investing. 📈 Now: Net worth ≥ ₹7.5 Cr (with ₹3.75 Cr in financial assets) OR Income ≥ ₹2 Cr annually OR Income ≥ ₹1 Cr + Net worth ≥ ₹5 Cr (with ₹2.5 Cr in financial assets) Corporates/Trusts need ₹50 Cr net worth This raises a crucial question: 💭 What happens to those who met the earlier requirements, began their angel journey, but no longer qualify under the new rules? 👉 Will they be locked out of funds? 👉 Does early-stage capital shrink? 👉 Or will new models emerge to keep them engaged? I’d love to hear perspectives from founders, fund managers, and fellow investors. Drop your thoughts ⬇️ #AngelInvesting #StartupEcosystem #IndiaStartups #VentureCapital #AngelInvestors #SEBI #InvestingInIndia

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If you had to build a hypothetical, fast-moving, AI-backed startup to shake up a traditional industry ruled by incumbents, which one would you target, and how would you do it? That’s the challenge we’re throwing to smart, ambitious college students across India. I’m super excited and thrilled to launch the second edition of The Ken's Case Competition, in partnership with Zerodha. Last year’s debut was built on a format that was unique and powerful. Our intention was to radically reimagine the tired, old, formulaic case-study format to simulate the real world, with all its choices, complexities, and challenges. And so, in 2024, at the peak of India’s 10-minute delivery boom, we challenged India’s top MBA students to pick a real-world quick-commerce company and craft a winning strategy. The premise? We gave all teams a notional $1 billion in capital to spend as they saw fit. Teams from hundreds of B-schools went head-to-head over a three-month period in a fiercely contested, innovative battle for the winning prize of Rs 10 lakh—making it the case competition with the biggest prize in India. This year, we’re taking it up a notch. In most case competitions, students step into the shoes of a company and design a theoretical strategy to tackle a business problem. Our competition inverts this. The Ken’s next case-study challenge casts students as disruptors. They’ll analyse incumbents across sectors, uncover blind spots, design attack strategies, and eventually build AI-powered prototypes that show how they’d turn opportunities into products. Thus, we’re calling this a case-build competition—a first-of-its-kind, truly pioneering format. We’re doing this because the world has changed. It’s time for students to do much more than “study” stiff and constructed cases. Instead, it’s time for them to build out their true ambitions and ideas. Against incumbents in the real world. Because AI is forcing a reset of everything we knew about innovation and disruption. In the age of AI, the biggest opportunities are in identifying where legacy incumbents fall short. They’re holding onto customers whose needs have changed but don’t yet realize it. If AI can make anyone a builder, why can’t students be builders too? The winner of The Ken’s Case Competition 2025 will be awarded a cash prize of Rs 10 lakh. We envision this to be the gold standard of business and technology competitions in India. Open to all college students across the country, it’ll take place over three months, lasting until the end of 2025. In each round, participants will be pushed to go deeper into the sector of their choice—they’ll evaluate what incumbents are doing, conduct market research, sharpen their approach, and eventually craft and build solutions, using AI tools to bring them to life. And just like last year, we’ll involve The Ken’s community of subscribers by publishing the best and most innovative solutions and feedback we receive. Link to case in comments.

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Ever wondered why US VCs invest more in SaaS while in India we focus on consumer? From a seed investor’s lens, the math looks very different. In the US (SaaS) → Predictable ARR means companies can raise debt early, so equity rounds are cleaner and less frequent. A seed investor who comes in at $5–10M valuation often still holds a meaningful stake by Series C. Multiples at exit (10–20x ARR) only compound that advantage. In India (Consumer) → Brands chew up capital for inventory and offline scale. That means round after round of equity, each one crushing early investors. A seed cheque at $5M valuation can shrink to a rounding error by the time the company is big. On spreadsheets, it looks like bad math. But here’s the paradox: India’s consumption depth is so large that even after ugly dilution, outcomes can still be big enough to make sense. In the US, SaaS is the logical bet. In India, consumer is the volume bet. For seed investors, it’s not about who scales faster — it’s about who leaves you with more stake once they do :)

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