Kaksha Patel

🎬 The Hiring Freeze in Film Production: What’s Really Going On? If you're in film production right now — especially in India — you’ve probably felt it: 📉 Fewer calls ⏳ Delayed greenlights 💸 Tightened budgets 🔇 Silent WhatsApp groups Yep, it’s a real hiring freeze. And no, it’s not just you. Here’s what’s going on 👇 🧨 1. The Post-COVID Boom... Went Bust OTT exploded, shoots doubled, and budgets ballooned. But when viewership plateaued and cinema footfalls didn’t match expectations, the brakes slammed. Studios are now in “wait and watch” mode. Result? Hiring slows. 💸 2. Budgets Are Being Slashed Mid-budget films are under pressure. ₹40 Cr films are now being made with ₹25 Cr. That means: Fewer ADs No second units One person doing two jobs All in the name of “cost-efficiency.” 📺 3. Too Much Content, Not Enough Eyes Audiences are tired. Platforms are overwhelmed. Projects are paused. Jobs are drying up. 🪙 4. “Credit Over Cash” Is Back “Great exposure.” “We’ll pay after delivery.” “This will look great on your CV.” Sound familiar? It’s becoming the norm again — and people are afraid to say no. 📉 5. Too Many Projects, Too Fast With too much content made too quickly, the system is clogged. Only the top 10% are working consistently. So what can we do? ✅ Upskill (learn budgeting, scheduling, safety protocols) ✅ Network honestly (share leads, don’t fake “I’m busy”) ✅ Respect your worth (don’t say yes to exploitative rates) ✅ Diversify (ads, branded content, int’l projects) 🎯 Final Thought This isn’t forever. Use the downtime to reset, reflect, and rebuild. We’re not just surviving this — we’re coming out stronger. #HiringFreeze #FilmProduction #SetLife #LineProducerDiaries #CinemaCrisis #Bollywood2025 #RealTalkInProduction #FlyingStoneFilmz

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Hindi cinema isn't India's only film powerhouse. Here's what the 2024 box office numbers actually show: Hindi: 40% market share ↳ ₹4,679 crore Telugu: 20% market share ↳ ₹2,366 crore   Tamil: 15% market share ↳ ₹1,775 crore Malayalam: 10% market share ↳ ₹1,000+ crore Kannada: 3% market share ↳ ₹304 crore The surprising winner? Malayalam cinema. ↳ Doubled its market share from 5% to 10% ↳ Delivered 50.7% of total industry profits ↳ Films like "Manjummel Boys" achieved 100,000%+ ROI Meanwhile, South Indian industries combined captured 48% of the total market. Telugu blockbuster "Pushpa 2" made ₹1,403 crore globally. Tamil film "Kalki 2898 AD" crossed ₹776 crore worldwide. What business leaders can learn: → Don't treat diverse markets as one homogeneous group → Local content with authentic storytelling wins globally   → Smaller segments can deliver higher profitability → Regional specialization beats generic mass appeal Each language cinema serves its audience differently. Each finds success through focused strategy, not broad targeting. The lesson? Stop chasing everyone. Start serving someone specific. What's your biggest takeaway from India's film industry success? Drop your thoughts below. ♻️ Repost if this changes how you think about market segmentation ➕ Follow me for more business strategy insights

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