Sourabh Rana

SEO updates you ✨NEED✨ to know [4 August]: 🔍 Google AI Mode launches in the UK​. After launching in the US and India, AI Mode launched in the UK on 28 July 2025. Users have reported a slow rollout but at the time of writing, it appears to be widely rolled out to most users. 🛍️ ​Google recommends that your ecommerce site be compatible with AI agents.​ With the potential of an agentic web just around the corner, John Mueller recommends that your site be accessible to the most common AI agents. 🤖 ​A Google AI user-agent has been spotted in the wild​. When a new user-agent is spotted, it's always a good idea to check your robots.txt and, if possible, your server log files to ensure you're aware of what's crawling your site. via Jamie Indigo 🗺️ ​Bing says that the lastmod field in sitemaps is key for indexing pages for AI search.​ Bing provided advice about prioritising pages for indexing in AI search, including how IndexNow can assist in the indexation process for LLMs. 📑 ​AIOs provide informational content, while ChatGPT provides links to tools for the same search.​ According to a Brightedge study, there is significant divergence in the provided answers when asked the same question. 🧑‍⚖️ ​AI Overviews face new legal complaints from publishers​. The Competition and Markets Authority has received a complaint from the UK news industry that Google is "stealing journalism" and causing "serious irreparable harm". 🪟 ​Microsoft launches Copilot Mode in Edge, an AI-powered browser experience​. This new feature allows users to ask questions and interact with tabs and results in real-time using the built-in Copilot interface. 🧑‍🎓 ​OpenAI launches a specific 'study mode' for ChatGPT​. Study mode introduces features such as interactive prompts, quizzes and deeper personalisation to allow users to learn, not just let ChatGPT do the work for them. 👋 ​Danny Sullivan steps away from the Google Search Liaison role​. No replacement has been named yet, and ominously, the @searchliaison account on X has been deactivated. 💌 If you like these kinds of tl;dr updates, I curate and send them out weekly, along with five SEO tips and a deep dive podcast, this week Jack Chambers-Ward talks to Jarno van Driel about the nuances of structured data! Links to everything in my first comment, because we're at the post limit. If you struggle finding it, click "Recent" and scroll to the bottom! ⤵️ Enjoy an mspaint.exe original to reduce your AI fatigue 🎨

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I want to share a very important update for SEO - for SEO professionals and for others who are using SEO services. SEO executives and teams, cannot prove working 8 hours a day, as they can never show output of 8 hours.... unless they are doing some constant keyword research or they are from news industry (where SEOs have to work 24/7) or They are checking or working on content. SEO is a specific knowledge of rules of Google Search (Search, Discover, news). These rules are not exactly tech or exactly content. SEOs generally do not code, they do not write the content, they align tech, product and content towards the rules of Google Search and more recently - rules of chatgpt, gemini, perplexity etc. SEOs give strategy, action points - which can be followed. Since all executives are expected to share output of 8 hours a day work and most SEO people cannot do that. As the inputs are not easy to derive. I go through search console audits, tools audit again and again and nothing comes out many times. To prove the output, SEOs are forced to share presentations, action points, which may not be very important. They use tools and keep showing smallest issues. They come up with a lot of things to prove they are working. I do weekly calls, and in many of these calls, I say, right now I do not have a clear input in terms of what to do, I am still researching and still not able to fully crack the reason of drop, or how to manage historical content or get to a specific issue. Like I said, hours or research sometimes leads to nothing, I cannot ask tech team for unnecessary changes, or guide content teams without any clear plan. Some times I get a feedback, so there are no recommendations for this week? I end up saying "yes" - as thats the truth SEO traffic build up or recovery takes time, and the strategies work slowly and its takes time. In terms of traffic drop, example - in core algo updates (last one June 2025 core algo update) or August 2025 spam update (going on now) - recovery from these hits, take time. So if SEO team is not contributing on a daily or weekly basis, in terms of exact solutions, pls relax! I advice you not to expect that. Obviously if you feel its been 4-5 months with a set of SEO people and nothing is moving, you may as well take a decision to move on. Advice to SEO teams, although very difficult, try to communicate that you do not have an exact solution for growth or recovery right now, give me more time to research....thanks

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1️⃣ Stop wasting spend – run a negative keyword blitz to block irrelevant clicks. 2️⃣ Laser-match intent – switch top-performing terms to Exact/Phrase match, create SKAGs, and place the keyword in Headline 1 + URL path. 3️⃣ Snipe with precision – exclude low-performing regions, run ads Mon–Fri, 08:00–18:00, and use ±30% bid adjustments during peak hours. 💾 Save this for your next optimisation round. 💬 Comment CHECKLIST and I’ll DM you my free 10-Step Advanced Google Ads Checklist in Notion. #GoogleAds #CustomerAcquisition #MarketingTips #DigitalMarketing #PPCOptimization

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