Mayank Jain

🚀 OmniTalks with AdYogi — an industry-first and Meta-first initiative by AdYogi. The future of Omnichannel Marketing is unfolding globally — and India’s top brands are setting the pace. In this series, I sat down with leaders from Meta and some of India’s fastest-growing Omnichannel brands to decode one big idea: 👉 How can online channels drive offline footfall and sales? Whether you’re a digital-first brand opening stores or a retail brand scaling online — Meta’s Omnichannel solutions could be your growth playbook for 2025 & beyond. 🎥 Here’s a sneak peek 👇 #OmniTalks2025 #AdYogiMetaPodcast Meghna Apparao Gaurav Jeet Singh Saugato Bhowmik Ayush Kapoor Kamal Khushlani Koustubh Chattopadhyay

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India’s B2B Evolution: The leap from incremental to transformational. Anshul Garg, Managing Partner and Head at Publicis Commerce India, notes that while B2C eCommerce dominated the last decade, B2B eCommerce is set to lead the next. #GuestColumn Read the full story. LINK IN COMMENT. #e4m #IndiaB2B #B2BEcommerce #DigitalTransformation #AnshulGarg #PublicisCommerce

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The numbers are out. And they’re massive. According to Chrome OTT’s Annual Streaming Report (Apr 2024–Mar 2025), India’s OTT industry generated ₹37,940.4 crore — a clear sign that we’re not watching a trend… We’re witnessing a digital entertainment revolution. 🚀 OTT Is Not Just Growing — It’s Winning Forget the narrative that only YouTube dominates. The real story? OTT platforms across India — regional, genre-specific, and independent — are thriving like never before. 🟡 Advertising revenue now makes up 78% of total OTT income 🟡 Platforms combining free + premium content (AVOD + SVOD) are seeing massive user growth 🟡 Consumers are tuning into regional shows, vertical microdramas, live sports, and FAST channels "India's OTT success is powered by platforms that embrace accessibility, innovation, and hybrid monetization,” says Dr. Pooja Shrivastava, Group Head – Data Science, COTT. 💡 The New OTT Blueprint: Scalable. Monetizable. Creator-First. What’s changed? ✅ Content no longer needs a cinema or satellite deal to succeed ✅ Independent creators and small studios are launching their own OTT platforms ✅ Tech partners like Mogi I/O are removing all barriers to entry Mogi I/O’s Platform-as-a-Service (PaaS) is enabling entrepreneurs to: Launch a full-featured OTT app in weeks Monetize via AVOD, SVOD, TVOD & FAST Stream across mobile, web, TV Use AI-backed CDN, encoding, and video protection Focus on content + business while tech is 100% managed 🔥 Why Now Is the Best Time to Launch Your Own OTT Platform The playing field has changed. 🧠 Viewers prefer platforms that speak their language 📲 They want snackable, scroll-stopping stories 📈 Brands want content-driven commerce and monetization 🎯 And creators? They want ownership, scale, and revenue. “OTT is no longer about competing with the giants — it’s about owning your audience and building your niche,” says Pankaj Krishna, Founder & CEO, Chrome DM. 🏁 TL;DR — OTT Is the Future of Entertainment & Enterprise The ₹37,940 Cr market isn't a bubble — it's India’s next big economy. And it belongs to those who build platforms, not just content. If you're a creator, brand, studio, or entrepreneur — your time is now. 🎥 Build your own OTT platform 📊 Own your data 💰 Monetize with flexibility 🛠️ Scale without coding Let’s talk. Mogi I/O is your one-stop solution. DM me or call now +91 7017235483 or visit https://mogiio.com to book a demo. Pankaj Krishna #OTT #DigitalIndia #StreamingRevolution #AVOD #SVOD #MogiIO #COTT

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What most ₹100 Cr brands (or those chasing it) are still missing in India 👇 They’re optimizing for what looks efficient, not for what’s actually driving growth. For years, teams have lived inside dashboards - tracking Platform ROAS, Purchase ROAS, Last-Click attribution. And on paper, everything looks perfect. - Meta says 1.8. - Google says 2.0. - GA4 says 1.6. But your blended ROI and new customer numbers keep falling. We saw this pattern across multiple accounts - → Whenever First-Click (FC) ROAS stayed high, nROI and business growth moved in sync. → Whenever FC ROAS dropped, growth flatlined - even when dashboard ROAS stayed “green.” Example: Q1 FY 25: FC ROAS 0.86 → consistent scale, higher new user share Q2 FY 25: FC ROAS 0.15 → growth plateaued despite 1.9 dashboard ROAS Q3 FY 25: FC ROAS 0.53 → recovery in new revenue and blended ROI The Real Problem: - Standard attribution gives every platform a medal for the same sale. - Meta, Google, and WhatsApp all claim credit → your system sees 3 purchases where only 1 exists. - That over-attribution creates false confidence, pushes teams to scale faster, and burns efficiency. The Fix: Look at dashboard ROAS only to feel good, but never scale without checking GA4 First-Click (FC) ROAS. - Reward channels that drive the first click, not the last one. - Treat FC ROAS as your growth compass - it’s the cleanest leading indicator of incremental reach and net new demand. Go granular to check FC Revenue and ROAS- → Channel level → Offer level → Ad level → Category and even Product level Now, how to do that? You’ve got two choices: 1️⃣ Spend hours every two days manually pulling and merging GA4 reports, or 2️⃣ Build (or find) a smarter way to track real-time FC ROAS at the campaign level inside your ads dashboard. Because if you’re aiming for ₹100 Cr ARR or even ₹1000 Crore, you can’t afford to fly blind on false signals. Every ad channel you know, all are busy fulfilling their goals, not yours. Most of the times their goals is to "show" you great in-platform ROAS. 🙂

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