About
Naveen Gupta is the founder & CEO of "Fuel4Media Technologies”. Fuel4Media is India's…
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Articles by Naveen
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10 Real-World Examples of How Artificial Intelligence (AI) is Transforming the Digital Marketing Landscape
10 Real-World Examples of How Artificial Intelligence (AI) is Transforming the Digital Marketing Landscape
It’s 2020 and Artificial Intelligence (AI) is no longer a new vocabulary for digital marketers. Some of marketers are…
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10 Latest Mobile App Marketing Strategies to Use in 2019
10 Latest Mobile App Marketing Strategies to Use in 2019
Your mobile app needs more than just a great launch. If you want people to choose your app over hundreds of similar…
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Blockchain Basics: Understanding the Blockchain Architecture Design and Work Flow
Blockchain Basics: Understanding the Blockchain Architecture Design and Work Flow
Blockchain is an emerging technology that has transformed the financial services and online transactions across the…
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Top 10 Benefits of Using AngularJS for App Development
Top 10 Benefits of Using AngularJS for App Development
We all know about the notoriety of AngularJS amongst all the JavaScript frameworks. Within a very less period of time…
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Top 10 Important Factors to Consider Before Creating Your Mobile App
Top 10 Important Factors to Consider Before Creating Your Mobile App
With rise in users of smartphones, applications have taken the mobile industry by storm. Almost every other thing now…
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Why App Store Optimization is essential for Mobile App Marketing?
Why App Store Optimization is essential for Mobile App Marketing?
Mobile Apps Market is a big business today. Mobile apps, which are presently a $25 billion business, will become a $101…
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5 Benefits of App Store Optimization
5 Benefits of App Store Optimization
App! That is the word of the recent times, and it will stay so for quite some time for sure. These days an app is all…
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Activity
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What a great pitch for #AgenticAI Use case for SAP pitch of PwC #AgentOS by Vibhu Bhola and Marcus Chan #SAPPitchclub with Verena, Phil, Varun…
What a great pitch for #AgenticAI Use case for SAP pitch of PwC #AgentOS by Vibhu Bhola and Marcus Chan #SAPPitchclub with Verena, Phil, Varun…
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0 to 100+ Crore Reality in 4 Years!! That's WMTC today. India's leading travel company to watch for. WMTC We just got published on Business…
0 to 100+ Crore Reality in 4 Years!! That's WMTC today. India's leading travel company to watch for. WMTC We just got published on Business…
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Experience
Education
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CMD(Centre for Management Development), Modinagar,Dr .K N Modi Industrial Foundation at Modinagar.
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Licenses & Certifications
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Launching Your Creative Business
LinkedIn Learning ⋅ Course Certificate
IssuedCredential ID AZbxXouc1XxQOqtZFDHlris3bsi1
Projects
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Urban STeP - Smart Toolkit for Participatory Approach in Local Area Planning
- Present
See projectThe Smart Toolkit involves a web based platform in the form of a website and application (android and iOS) to enable effective participation of local area stakeholders in local area planning and development. The web portal facilitates inclusion of opinions and feedback of citizens and authorities at all stages of local area planning.
The portal would also help in updating ward information and facilitate dissemination of the same, obtaining suggestions and feedback. It would also help in…The Smart Toolkit involves a web based platform in the form of a website and application (android and iOS) to enable effective participation of local area stakeholders in local area planning and development. The web portal facilitates inclusion of opinions and feedback of citizens and authorities at all stages of local area planning.
The portal would also help in updating ward information and facilitate dissemination of the same, obtaining suggestions and feedback. It would also help in Grievance Redressal.
The multipurpose web platform would bridge the gap between all stakeholders related to local area planning and development and result in improved governance. This would create a technical database of the ward including spatial (CIS based) as well as non-spatial data of the ward.
Honors & Awards
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100 Smartest Digital Marketing Leaders Award Winner at World Digital Marketing Congress 2020 endorsed by Global Federation of Digital Marketers, World Federation of Marketing professional, CMO Global and the World Marketing Congress.
World Digital Marketing Congress CMOGlobal, ET Now, Global Federation of Digital Marketers
Fuel4Media Technologies was awarded by CMO Global and the World Digital Marketing Congress with the title of “100 Smartest Digital Marketing Leaders” at The World Digital Marketing Awards on 13th February 2020.
Every year, the World Marketing Congress recognizes the outstanding achievements in digital marketing and technology while recognizing the marketing competencies, track record, future orientation, strategic perspective, and sustainability practices adopted by companies in the…Fuel4Media Technologies was awarded by CMO Global and the World Digital Marketing Congress with the title of “100 Smartest Digital Marketing Leaders” at The World Digital Marketing Awards on 13th February 2020.
Every year, the World Marketing Congress recognizes the outstanding achievements in digital marketing and technology while recognizing the marketing competencies, track record, future orientation, strategic perspective, and sustainability practices adopted by companies in the field of marketing.
The 2020 World Digital Marketing Congress brought together digital marketers, thought leaders and communicators to celebrate the accomplishments of professionals. The event is strategically supported by Global Federation of Digital Marketers, World Federation of Marketing professional, CMO Global and the World Marketing Congress.
The “100 Smartest Digital Marketing Leaders” for 2020 was decided by a research cell, consisting of Post Graduates in History & Management after going through a detailed analysis of the works of digital marketing professionals and with respect to their achievements and contribution towards bringing innovation and excellence for businesses. -
"25 Most Influential Mobile Marketing Leaders Awards 2019" by World Marketing Congress and CMOGlobal in event of Mobile and Digital Marketing Summit.
World Marketing Congress and CMOGlobal
It is an honor and a privilege to be received the 25 Most Influential Mobile Marketing Leaders Awards 2019 in event The Mobile & Digital Marketing Summit held at Taj Lands End, Mumbai, India on 21st Nov 2019.
The Mobile & Digital Marketing Summit is strategically supported by CMOAsia & World Marketing Congress. The event is governed by an Advisory Board. The Board consists of senior professionals from the industry.
The World Federation of Digital Marketing Professionals is their…It is an honor and a privilege to be received the 25 Most Influential Mobile Marketing Leaders Awards 2019 in event The Mobile & Digital Marketing Summit held at Taj Lands End, Mumbai, India on 21st Nov 2019.
The Mobile & Digital Marketing Summit is strategically supported by CMOAsia & World Marketing Congress. The event is governed by an Advisory Board. The Board consists of senior professionals from the industry.
The World Federation of Digital Marketing Professionals is their Knowledge Partner. The Congress hosts “Mobby’s Award for Excellence in Mobile, Entertainment & Digital Technology”. As a part of the awards, they recognize the 25 MOST INFLUENTIAL MOBILE MARKETING LEADERS.
The 25 MOST INFLUENTIAL MOBILE MARKETING LEADERS is a result of an intensely researched process undertaken by their research cell which consists of Post Graduates in History & Management.
It is the hard work and intense work ethic of the research cell to produce a shortlist of Individuals who are doing extraordinary work & track the record of their achievements.
The shortlist is then reviewed by a Jury comprising of senior professionals from across the globe.
The Criteria adopted in this case are:
• Marketing Competencies
• Strategic Perspective & Future Orientation
• Track Record, Integrity and Ethics
• Commitment to Sustainability (Business, Social & Environmental)
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In a privacy-driven era, we’re moving beyond traditional identifiers. This collaboration enables: • Deep-context understanding of webpages for…
In a privacy-driven era, we’re moving beyond traditional identifiers. This collaboration enables: • Deep-context understanding of webpages for…
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India’s Gen Z and millennials have grown up in an economy that only went one way - Up 📈 No wars. No recessions. No real resets. We’ve never seen…
India’s Gen Z and millennials have grown up in an economy that only went one way - Up 📈 No wars. No recessions. No real resets. We’ve never seen…
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In this season of #Layoffs, if you know people from the following profiles, don’t hesitate to tag them or send them our way 1. Solution Architect…
In this season of #Layoffs, if you know people from the following profiles, don’t hesitate to tag them or send them our way 1. Solution Architect…
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Let this Diwali bring you Smooth shipments and Joy that Travels faster than same day delivery. May your Inventory of happiness overflows, your…
Let this Diwali bring you Smooth shipments and Joy that Travels faster than same day delivery. May your Inventory of happiness overflows, your…
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TyrooCJ X Malaysia Airlines X WPP Media - looking forward to scaling Commerce Program Globally. Thanks Emily Tan Mark Turner for the opportunity…
TyrooCJ X Malaysia Airlines X WPP Media - looking forward to scaling Commerce Program Globally. Thanks Emily Tan Mark Turner for the opportunity…
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Had an inspiring "Innovator Lunch" today with my dear friend, brother Michael Ehrich. Mike, now at MARA, is a powerhouse of knowledge. His depth…
Had an inspiring "Innovator Lunch" today with my dear friend, brother Michael Ehrich. Mike, now at MARA, is a powerhouse of knowledge. His depth…
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Students’ Delegation from Dr. K. N. Modi Institute of Engineering and Technology Attends IMC 2025 A vibrant delegation of 300+ students and 7…
Students’ Delegation from Dr. K. N. Modi Institute of Engineering and Technology Attends IMC 2025 A vibrant delegation of 300+ students and 7…
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Makhana, or fox nut, is a nutrient-rich superfood known for its high protein, antioxidants, and low-calorie content. Naturally gluten-free and…
Makhana, or fox nut, is a nutrient-rich superfood known for its high protein, antioxidants, and low-calorie content. Naturally gluten-free and…
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Have we reached a plateau in AI innovation? It feels like we might have. The early days of Generative AI were electric, every week brought a…
Have we reached a plateau in AI innovation? It feels like we might have. The early days of Generative AI were electric, every week brought a…
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At SAP Connect Las Vegas, When I learnt about SAP Logistics Management (LGM) and knew that it will have capabilities of Warehouse…
At SAP Connect Las Vegas, When I learnt about SAP Logistics Management (LGM) and knew that it will have capabilities of Warehouse…
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🚀 𝗙𝗿𝗼𝗺 𝗠𝘆 𝗙𝗶𝗿𝘀𝘁 𝗧𝗿𝗮𝗶𝗻𝗲𝗲 𝗕𝗮𝗱𝗴𝗲 𝘁𝗼 𝘁𝗵𝗲 𝗖-𝗦𝘂𝗶𝘁𝗲 𝗧𝗮𝗯𝗹𝗲 — 𝟮𝟱 𝗬𝗲𝗮𝗿𝘀 𝗼𝗳 𝗛𝘂𝘀𝘁𝗹𝗲 𝗟𝗲𝗮𝗱𝗶𝗻𝗴 𝘁𝗼…
🚀 𝗙𝗿𝗼𝗺 𝗠𝘆 𝗙𝗶𝗿𝘀𝘁 𝗧𝗿𝗮𝗶𝗻𝗲𝗲 𝗕𝗮𝗱𝗴𝗲 𝘁𝗼 𝘁𝗵𝗲 𝗖-𝗦𝘂𝗶𝘁𝗲 𝗧𝗮𝗯𝗹𝗲 — 𝟮𝟱 𝗬𝗲𝗮𝗿𝘀 𝗼𝗳 𝗛𝘂𝘀𝘁𝗹𝗲 𝗟𝗲𝗮𝗱𝗶𝗻𝗴 𝘁𝗼…
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Exciting Partnership Announcement! 🤝✨ Today, YellowStone Myanmar Ltd and Sathapana Limited officially signed a Partnership Agreement, marking the…
Exciting Partnership Announcement! 🤝✨ Today, YellowStone Myanmar Ltd and Sathapana Limited officially signed a Partnership Agreement, marking the…
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The future belongs to those who can work WITH AI, not those who rely ON AI blindly A critical Wake-Up Call for people using AI and their…
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We recently had the privilege of celebrating an extraordinary group of individuals—Manulife Philippines’ Quarter Century Club members. Standing…
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Every now and then, a week comes along that grounds you in purpose & lifts you with possibility. Ours began with an early Diwali celebration at the…
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Alison Monk
Confessions of a Media Auditor. Part 2. We are regularly asked by brand leaders to audit their streaming investments. Almost every time, we see the same pattern: platform dashboards look outstanding while brand search, site sessions, and sales remain flat. This isn’t conspiracy — it’s the byproduct of a persistent information gap in streaming buys. Fragmented supply, fuzzy definitions of “CTV,” and incentive-driven metrics combine to tell a story of success that doesn’t match business reality. Too often, this gap is reinforced by agencies—sometimes masquerading “ad tech platforms” with managed-service offerings—that fail to educate clients on the true variability of inventory. Whether through omission or oversimplification, that lack of clarity amounts to obfuscation. The outcome is predictable: smart brands, lured by the promise of cheap CPMs, eventually conclude: CTV doesn’t work. But before we accept that conclusion, we ask five questions: 1. What inventory are you actually buying? 2. Which devices are your ads truly delivered on? 3. What % of impressions reached your primary audience? 4. Did you budget enough reach to separate signal from noise in your leading indicators? 5. Did you deliver enough frequency to command attention? Today, let’s start with #1. Here’s a real client report excerpt (redacted). Look closely: - “RON” and generic labels (e.g., “OTT Sports”) → broad, exchange-based supply where exact programming is unknown. - CPMs under $6 → far more likely a mix of mobile/desktop/app video and long-tail FAST channels than true large-screen CTV. - Attractive CPAs. Useful in lower-funnel harvesting, but as a north star for CTV it’s a vanity metric. It flatters platforms because it rewards clicks from users already in-market, inflates performance with cheap placements (often mobile/app units), and says little about incremental brand impact. What to prioritize instead: ➡️ Share of impressions on large-screen CTV (not just “OTT”). ➡️ On-target % against your primary audience. ➡️ Reach & frequency sufficiency for that audience. ➡️ Incremental branded search/site-visit lift (vs. baseline). 👉 If your CTV CPMs are in the single digits, you’re not buying CTV.
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