Sneh Sharma

Cadbury Dairy Milk has introduced Milkinis to its Indian portfolio, a crème-filled chocolate bar crafted for younger, on-the-go consumers. The new product features a smooth milk crème centre encased in Cadbury’s signature chocolate shell. Read more: https://lnkd.in/g8cPpp_W Nitin Saini, Vice President–Marketing, Mondelēz International India. #brandlicensing #business #news #market #update #Cadbury #product #launch Shikha Agrawal| Sidharth Singh| Rajat Handa| Sagar Malik| Debolina Chakravarty| Amanneet Kaur Bhasin| Rakhee Bansal| Ritwika Sengupta| Monosij Bandyopadhyay| Shamira Azzahra| Mukesh Kumar Sah| Nikita Sharma

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India’s beverage landscape is witnessing a transformation, with consumers increasingly exploring ethnic and functional drinks beyond conventional offerings. Lahori Zeera has leveraged this shift, growing from a niche northern brand into a national player while maintaining a strong cultural and taste-driven connect. "For the first four to five years, we relied entirely on word-of-mouth and consumer engagement. We did started spending on advertising after we reached Rs 300 crore in revenue. It was only when legacy players like Coca-Cola, Parle Agro and Bisleri entered the ethnic beverages space that we decided to fortify our positioning," Nikhil Doda, co-founder and COO, Lahori Zeera Archian Foods Private Limited told Storyboard18. By Yukta Raj Read More: https://lnkd.in/g4usQyYs Get all the latest news and updates on our WhatsApp channel: https://lnkd.in/ghWumGNx Subscribe to our Daily Brief Newsletter: https://lnkd.in/dyquZNED #brand #marketing #advertising

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We’re excited to back Mithila Foods, a modern Indian food brand bringing authentic, high-protein regional staples from India’s Mithila region to homes across the country. Indian food is deeply regional. But most FMCG brands have been built from metros, with generic products and lack of authenticity. Despite a massive demand for clean, culturally-rooted foods, staples like sattu, roasted chana, and katarni chuda have remained unbranded and inaccessible to most Indian consumers. This is especially true outside their home states. Mithila Foods changes that. Founded by Shubham Sunderka, Ankit kumar, and Anshu Kumar, the team is building a brand that combines authenticity with execution. They are turning high-protein, clean-label staples from Bihar into products that are loved not just by Bihari migrants, but by health-conscious consumers across the country. In just 5 months, Mithila Foods has, starting from close to zero,: - Crossed ₹3 crore in annualised revenue  - Launched 20+ SKUs - Shipped to over 25,000 customers across 4,000+ pin codes - Created a new category of regional, functional foods powered by Indian ingredients Built from a small warehouse in Dumka, Jharkhand, this is a story of sharp execution, deep cultural insight, and clear demand. This is just their first step in making regional foods accessible, with many other regions to be built for. Congratulations to the team on their journey and the round - we’re excited to be supporting them from the beginning.

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Targeting ₹1,000 crore by FY27, Chinese Wok plans to leverage AR, new food concepts, and strategic expansion, says Vikas Iyer, Head of Marketing. The brand seeks to blend technology with flavorful experiences. Read more on - https://lnkd.in/g9xg-keD By Antora Chakraborty Vikas Iyer | Lenexis FoodWorks Pvt Ltd #ChineseWok #VikasIyer #FoodInnovation #ARExperience #CulinaryTech #ExpansionPlans #FY27Goals

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Dr. Harinder Oberoi, Director, NIFTEM, Kundli, shares insights on 'Trends & Transformations in the Indian Food Industry'. Do watch the full video and comment if you have any questions, and share for a better reach. To watch the full interview, click on the link: https://lnkd.in/dVjnVkR4 #ExpertMantra #FoodIndustry #NIFTEM #FoodInnovation #FoodTech #DrHarinderOberoi #IndianFoodTrends #FoodTransformation #FoodEntrepreneurship

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Loca Loka Tequila, the India-based alcoholic beverage company, has appointed Rohit Srinivasan as Head of Marketing to define its marketing roadmap, enhance brand identity, and fuel global expansion. Along with Srinivasan, Rajesh Israni joins as Head of Sales and Ritesh Singh as Supply Chain & Logistics Manager, strengthening the operational and commercial teams. Read the full story with the link in Comments. #IndustryUpdates #LeadershipAnnouncement #MarketingStrategy #LocaLoka

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