Saugata Mukherjee

🎬 The Hiring Freeze in Film Production: What’s Really Going On? If you're in film production right now — especially in India — you’ve probably felt it: 📉 Fewer calls ⏳ Delayed greenlights 💸 Tightened budgets 🔇 Silent WhatsApp groups Yep, it’s a real hiring freeze. And no, it’s not just you. Here’s what’s going on 👇 🧨 1. The Post-COVID Boom... Went Bust OTT exploded, shoots doubled, and budgets ballooned. But when viewership plateaued and cinema footfalls didn’t match expectations, the brakes slammed. Studios are now in “wait and watch” mode. Result? Hiring slows. 💸 2. Budgets Are Being Slashed Mid-budget films are under pressure. ₹40 Cr films are now being made with ₹25 Cr. That means: Fewer ADs No second units One person doing two jobs All in the name of “cost-efficiency.” 📺 3. Too Much Content, Not Enough Eyes Audiences are tired. Platforms are overwhelmed. Projects are paused. Jobs are drying up. 🪙 4. “Credit Over Cash” Is Back “Great exposure.” “We’ll pay after delivery.” “This will look great on your CV.” Sound familiar? It’s becoming the norm again — and people are afraid to say no. 📉 5. Too Many Projects, Too Fast With too much content made too quickly, the system is clogged. Only the top 10% are working consistently. So what can we do? ✅ Upskill (learn budgeting, scheduling, safety protocols) ✅ Network honestly (share leads, don’t fake “I’m busy”) ✅ Respect your worth (don’t say yes to exploitative rates) ✅ Diversify (ads, branded content, int’l projects) 🎯 Final Thought This isn’t forever. Use the downtime to reset, reflect, and rebuild. We’re not just surviving this — we’re coming out stronger. #HiringFreeze #FilmProduction #SetLife #LineProducerDiaries #CinemaCrisis #Bollywood2025 #RealTalkInProduction #FlyingStoneFilmz

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Geat job IGPDA Its aim is to foster "the creation of original made-in-India IP, bringing Indian stories into gaming, skill-building across the animation, visual effects, gaming and comics (AVGC) value chain, and enabling India to produce globally competitive AAA titles." The industry body has been structured to bring primary members (game developers, studios, publishers, and platforms) and partners (tools and tech providers, academia and training institutions, investors and "ecosystem enablers") together to collaborate on game development.   Full article in the first comment   Tara Gaming Limited #gaming #gameindustry #theageofbhaarat

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In parts of the Indian film industry, audio used to be treated as an afterthought. Post-production teams were often given just a couple of days (and a paltry budget) to complete the entire sound mix for a full-length movie. The work was rushed, invisible, and undervalued. We knew that had to change. After all, what’s a movie without sound? So we began working closely with creators to show what great audio could do to elevate storytelling. As awareness grew, something amazing happened: We witnessed audio engineers and sound designers start becoming champions of the craft. Their work gained recognition. In some cases, their names - and even their photos! - appeared on movie posters. It marked a shift in how the industry saw sound: not as part of the background but as essential to the emotional power of a story. Today, we’re proud to support creators across cinema, streaming, and mobile by helping them connect audiences with the full richness of the content they love. Quality sound isn’t just a nice-to-have in the media ecosystem; it’s an integral part of storytelling, and we’re happy to support it wherever we can. Dolby Laboratories

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TRAI’s recommendations on digital radio are a long-awaited and progressive step toward a digital-first future for Indian radio. The move to identify new spot frequencies in major cities, allow simulcast operations and adopt a single digital standard will unlock innovation and new content opportunities. While the vision is strong, timely execution and realistic pricing, particularly ensuring that the reserve price for bids reflects current FM revenue trends rather than past auction patterns, will be key to success. Ensuring the availability of digital receivers in cars and phones will also be critical for adoption. TRAI has set the direction, now it’s about converting this intent into swift, effective action to keep radio’s growth momentum alive in the digital era. https://lnkd.in/g9BmucD5 #TRAI #RadioIndustry #DigitalRadio #PolicyReforms

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