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With over 27 years of experience with international and Indian consumer brands, at…
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Articles by Vani
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Safai-wali didi is wearing an apple watch!
Safai-wali didi is wearing an apple watch!
have you noticed how for several products you may not know the difference in the product formulation, may not have read…
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LOGOS BECOMNG NAKED?
LOGOS BECOMNG NAKED?
There has to be adaptation for different media / platforms. Not a mass .
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IT'S YOUR BUSINESS. NEVERMIND JOB ROLES. OR WHO THINKS WHAT.
IT'S YOUR BUSINESS. NEVERMIND JOB ROLES. OR WHO THINKS WHAT.
Call it petty or call it ownership. I learnt it from Chander Sethi.
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WILL THE CELEBRITY SERVE THE BRAND OR THE OTHER WAY ROUND?
WILL THE CELEBRITY SERVE THE BRAND OR THE OTHER WAY ROUND?
Do you know the brand value of Virat Kohli? $227.9mnand he has over 40 brands in his kitty of endorsements.
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TRACK SECONDARIES. NOT PRIMARIES.
TRACK SECONDARIES. NOT PRIMARIES.
FMCG companies train you to look at the secondaries number every day. Primary billing : what gets billed by the company…
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🧴 Skincare Industry Analysis: The Cluttered Battlefield of Beauty
🧴 Skincare Industry Analysis: The Cluttered Battlefield of Beauty
1. Packaging Analysis 📦 Common Trends in Skincare Packaging Minimalist Aesthetics: White or pastel-toned bottles with…
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THE 5 COMMANDMENTS OF GOOD ADVERTISING
THE 5 COMMANDMENTS OF GOOD ADVERTISING
Here are the 5 rules I follow for 'What's good advertising': 1️⃣ MUST SERVE THE BRAND OBJECTIVE: A commercial is called…
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Only Culturally Relevant Brands Can Grow Big!
Only Culturally Relevant Brands Can Grow Big!
MARKETING WITH VANI | Santosh Desai LinkedIn Newsletter Through a complete deep dive on the Marketing With Vani…
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How You Can Start Small, Yet Win Big
How You Can Start Small, Yet Win Big
MARKETING WITH VANI | Emmanuel Probst LinkedIn Newsletter Over an insightful conversation on the Marketing With Vani…
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From first 100 fans to market leadership
From first 100 fans to market leadership
MARKETING WITH VANI | Scott D. Clary LinkedIn Newsletter In an engaging episode of the Marketing With Vani podcast…
Activity
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Bulk storage of palletised tea under nitrogen atmosphere I mentioned in a previous post.
Bulk storage of palletised tea under nitrogen atmosphere I mentioned in a previous post.
Liked by Vani Gupta Dandia
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Monday inspiration for your timeline. I couldn’t agree with this more. ❤️ 👊🏻 💪🏻
Monday inspiration for your timeline. I couldn’t agree with this more. ❤️ 👊🏻 💪🏻
Liked by Vani Gupta Dandia
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From Obscurity to Limelight: 𝗝𝗲𝗺𝗶𝗺𝗮𝗵 𝗝𝗲𝘀𝘀𝗶𝗰𝗮 𝗥𝗼𝗱𝗿𝗶𝗴𝘂𝗲𝘀, the 25 year old who at the age of four years, started playing cricket.…
From Obscurity to Limelight: 𝗝𝗲𝗺𝗶𝗺𝗮𝗵 𝗝𝗲𝘀𝘀𝗶𝗰𝗮 𝗥𝗼𝗱𝗿𝗶𝗴𝘂𝗲𝘀, the 25 year old who at the age of four years, started playing cricket.…
Liked by Vani Gupta Dandia
Experience
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Education
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Licenses & Certifications
Honors & Awards
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India Region Above and Beyond 2014 Chairman’s Award
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The ‘India Region Above and Beyond 2014 Chairman’s Award’ from PepsiCo CEO Indra Nooyi for successfully building a new platform of growth for Pepsi Foods.
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Innovation Excellence Award’ and the ‘AMEA PwP Sustained Performance Award
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‘Innovation Excellence Award’ and the ‘AMEA PwP Sustained Performance Award’ for Kurkure in 2 consecutive years, while she headed the category.
Languages
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English
Native or bilingual proficiency
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Spanish
Elementary proficiency
Organizations
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IAMAI (Internet and Mobile Association of India), Delhi CMOs, NCPOC (National Council for Protection
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Recommendations received
17 people have recommended Vani
Join now to viewMore activity by Vani
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In real life, can we be better than Perfect 10? On January 12, 2019, gymnast Katelyn Ohashi didn’t just perform a routine; she created a moment. At…
In real life, can we be better than Perfect 10? On January 12, 2019, gymnast Katelyn Ohashi didn’t just perform a routine; she created a moment. At…
Liked by Vani Gupta Dandia
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My mother turned 90 today. She's never exercised, never gymmed, never taken a health supplement, never meditated, doesn't know what mental wellness…
My mother turned 90 today. She's never exercised, never gymmed, never taken a health supplement, never meditated, doesn't know what mental wellness…
Liked by Vani Gupta Dandia
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Pluxee India
The role of CMOs in B2B marketing has evolved from driving campaigns to building relationships that create measurable business impact. At Marketing Mavericks 2025 by Dun & Bradstreet India, Harish Sarma, Marketing & Product Director, Pluxee India, spoke on the panel “From Transactions to Relationships: The Changing Role of CMOs in B2B Marketing”. He joined Saugata Bagchi, Adishri Charla, and Kalyan Ram Challapalli, with Mukesh Jain moderating the discussion. The discussion explored how CMOs are stepping up as growth architects, strengthening trust, designing relationship-first models, and driving transformation with data and technology. A conversation that underlined the future of marketing leadership beyond transactions. #Pluxee #PluxeeIndia #MoreOfWhatMatters #PluxeeEvents #MarketingMavericks #DunAndBradstreetIndia #B2BMarketing #Leadership #PanelDiscussion
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Snackfax
The Burger Company Bets on Small to Go Big: CEO Neelam Singh Unveils TBC PICO, Eyes 500 #Outlets and ₹75 Crore #Revenue Surge #TheBurgerCompany is betting on small formats to go big. The homegrown #QSRbrand has rolled out a #newfranchise concept, TBC PICO, designed as a #compact, low-cost model that it hopes will fuel aggressive #expansion across India. The #company is targeting 500 such #outlets within three years, its #founder and chief executive Neelam Singh #confirmed. Ashu Agrawal | The Burger Company | Neelam Singh #TheBurgerCompany #Revenue #Company #Expansion
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PayNearby
Our CMO and Program Director, Digital Naari, Jayatri Dasgupta, explores how women are transforming brand storytelling in #Bharat in her latest article for The Free Press Journal. #Women influence 70-80% of household purchase decisions, yet many brands miss the mark on authentic representation. The solution? Familiar faces, vernacular storytelling, and messaging that guides rather than instructs. Digital Naari exemplified this by featuring #ShrutiUlfat, a familiar television personality who became a trusted guide for women's financial & digital journeys with her warm, relatable voice. This shift represents a cultural transformation where authenticity and trust drive engagement. By balancing credibility with connection, Digital Naari proved that the right storytelling approach creates genuine impact. #DigitalNaari #AbTeriBaari Read Jayatri's full article: https://lnkd.in/dhQzzmFc #WomenInMarketing #AuthenticStorytelling #PayNearby #BrandNarratives #ChaloBharat #BharatGateway #DigitalNaari #FinancialInclusion #WomenEmpowerment #VittiyaSamaveshan #ArthikAazadi #NariShakti #InclusiveGrowth #GenderEquality #FinancialEmpowerment #MahilaSashaktikaran
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