Alessandro Bonaccorsi

https://lnkd.in/dqwaDmwa Filippo Anzalone (Odds Scanner Group). Combining cutting-edge technology with a customized and adaptive approach The Head of Sales of the media-tech company granted an interview with G&M News to talk about what are the biggest challenges and opportunities for affiliation businesses in Latin America. Moreover, he shared insights into how to maintain a fruitful and lasting partnership with operators, and gave recommendations to affiliates, saying they must invest in localized strategies, ensuring that content, marketing, and user experience resonate with each specific audience. Filippo Anzalone Odds Scanner Group #interview #supplier #media #technology #marketing #affiliation #onlinecasino #onlinegaming #sportsbetting #Europe #Brazil #Latam #players #operators #relationship #partnership #approach #audiences #engagement #insights #recommendations #strategies #business #markets #experiences #affiliates #content #creation #challenges #opportunities #goals

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Our Amélie Grenier-Bolay explores the key trends shaping AdTech in 2025, highlighting the challenges to overcome and the strategies needed to build a more efficient, transparent, and sustainable ecosystem. From measurement standardization and data transparency to CTV’s shift to programmatic, supply chain optimization, and sustainability, these factors will be critical in shaping the future of digital advertising. As the industry evolves, collaboration and innovation will be essential to unlocking programmatic’s full potential. Read more via Gruppo Media Key: https://lnkd.in/egg3P2Qf

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Winery transactions: Tommasi invests in Puglia, with Tenuta Eméra and Cantina Moros: The current situation for the wine market is not the best, but a “cultural beverage” that has accompanied humanity for millennia has a long future ahead of it, and there are those who believe in it and continue to invest in it, with a particular focus on wine tourism. One such investor is Tommasi Family Estates, the Tommasi family’s wine group, one of the most important in Italy, with over 800 hectares of vineyards and a turnover of €31.9 million in 2024. The group’s heart is in Valpolicella, but it has eight wine estates in seven regions - Tommasi in Veneto, including the jewel Villa De Buris, Tenuta di Caseo in Lombardy, Casisano in Montalcino and Poggio al Tufo in the Tuscan Maremma, Masseria Surani in Puglia, Paternoster in Basilicata, a project in Umbria in Orvieto, the acquisition of Ammura, an estate on Mount Etna in Sicily in 2022, and partnerships in Chianti Classico with La Massa and in Friuli Venezia Giulia in Collio with Marco Felluga Russiz Superiore. And now it is also expanding in Puglia, with the acquisition of two prestigious estates in Salento, namely Tenuta Eméra in Lizzano and Cantina Moros in Guagnano, created by winemaker Claudio Quarta, who, according to a statement, “after a long and prestigious career, has announced his retirement”, entrusting the two estates to the Tommasi family. Source: winenews.it

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Reaching active audiences with precision and purpose. To support the launch of FlectorGO, IBSA Italy partnered with Adlook to connect with active, diverse audiences across Italy – maximizing VCR in a fully ID-less environment. The results speak for themselves: ✔ 86.4% Video Completion Rate – for a 20-second format ✔ 88.9% Viewability (vs. 84% Italian market benchmark) ✔ +8.5% relative lift in Brand Recall As Gabriele Gatta, Digital Marketing Coordinator at IBSA Italy, shared: “The campaign managed by Adlook surpassed our expectations, delivering not only exceptional reach and viewability but also a video completion rate that demonstrates the highest quality of engagement.” Behind the impact was a privacy-first strategy – powered by Adlook’s proprietary AI solutions and delivered in premium publisher environments. Using our ID-less targeting, we activated four lifestyle-driven audience segments and optimized delivery in real time to prioritize not just impressions, but full attention. 👇 Explore the full case study: https://lnkd.in/eQgz7bBR #Adlook #VCR #Programmatic #DigitalAdvertising #AdTech #CaseStudy

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