Carlo Alberto Benassi

99% of Web3 “marketing” is a lie. Over 80% of tokens launched since 2021 are down more than 90%. 99% of NFTs are now worthless. And 7 out of 10 Web3 startups shut down within two years. Yet the industry keeps repeating the same empty playbook: hire a “Web3 CMO,” pay KOLs to shill, and build “community” through airdrops and bots. This isn’t marketing, its a facade in front of an empty casket. The uncomfortable truth is simple: Web3 marketing doesn’t exist. What passes for “strategy” is just smoke and mirrors for projects with no users, no product, and no demand. Real marketing is not about hype. It’s about creating and communicating genuine value. 1 —> It starts with understanding a market need. 2 —> It requires building a product that solves that need. 3 —> And then it’s about reaching the right people, with the right message, at the right time. Apple didn’t need “KOLs” to make the iPhone succeed. Tesla didn’t need fake Telegram groups to build demand. They built real products that people wanted, and then used marketing to amplify that demand. If your product doesn’t solve a real problem, no amount of paid shills or AMAs will save you. Marketing doesn’t create demand... DEMAND CREATES MARKETING! Until founders understand this, Web3 projects will keep producing empty promises, empty tokens and campaigns with 0 conversions. We work with the 1% of Web3 founders who care about real results, not hype.

61

8 commenti

A few days ago, Y Combinator hosted its Demo Day, and the full market map of 160+ new startups is now in focus. As reported in Business Insider, YC’s ecosystem is increasingly AI-centric, powered by younger founders, and that trend is accelerating. The median founder age dropped from 30 in 2022 to 24, with a 110% increase in founders aged 18–22 in recent cohorts. Because of AI, founders are moving fast and expectations are high. The signal is clear… The next wave of global startups will be faster, younger, and more AI-driven than ever before.

70

5 commenti

My EIP is now officially merged as draft EIP 7950! The (long?) process towards the standard's finalization has now taken its first steps. The standard proposes a new way to encode transaction hash with the corresponding chain ID. This would enable convenience services that forward a user to the correct transaction in the right blockchain explorer, based on the chain ID and transaction hash. There exist similar standards outside the Ethereum ecosystem, but this focuses explicitly on EVM. The suggested format can later be expanded to account for broader non-EVM audience as well. Do comment on the Magicians post if you have any suggestions or feedback. Or here. Link to the EIP in the first comment.

152

11 commenti

🚀 Big things are coming to Ethereum! Ethereum developers have officially set May 7 as the go-live date for the highly anticipated #Pectra upgrade 🔧✨ 🔍 What is Pectra? Pectra is Ethereum’s most significant network upgrade since March 2024 — and it’s packed with powerful enhancements to usability, staking, and wallet functionality. After a successful run on the Hoodi testnet, the upgrade is now ready to go live on mainnet, taking Ethereum to the next level. ⚙️🧠 📜 What’s included? The upgrade includes 11 Ethereum Improvement Proposals (EIPs) — each designed to make the network more robust, efficient, and user-friendly. One of the most notable changes is EIP-7251, which increases the staking limit per validator from 32 ETH ➡️ 2,048 ETH 💸💪 This change alone could revolutionize validator operations by making it easier for large-scale validators and institutions to manage fewer validators with more capital — improving scalability and capital efficiency. 💼📈 🧩 Here’s why this matters: ✅ Improved staking economics ✅ Enhanced validator efficiency ✅ Better UX for Ethereum wallets ✅ Stronger foundation for future upgrades (e.g., Electra & beyond) 🔥 Why it’s exciting: Ethereum continues to evolve rapidly — from PoW to PoS, from Merge to Surge — and now with Pectra, it’s doubling down on scalability, decentralization, and security. It’s not just a tech upgrade; it’s a major step forward in Ethereum’s long-term roadmap toward becoming the world’s most secure and scalable decentralized compute layer. 🌐🔗 📅 Save the date: May 7, 2025 Whether you’re a validator, dApp developer, or an ETH HODLer — this upgrade is one to watch. The Ethereum ecosystem is about to level up. 🚀 📖 Read more via CoinDesk: https://lnkd.in/ea-aNFX5 #Ethereum #ETH #Web3 #CryptoNews #BlockchainUpdate #Staking #Validators #DeFi #EIP7251 #ETHUpgrade #HoodiTestnet #May7 #MainnetReady #EthereumRoadmap #EthereumEIPs #Layer1 #darshanamanikkuwadura Darshana Manikkuwadura (Dash)⚡️🇬🇧 🇱🇰⚡️

50

🔍 What is Web3, Crypto, Blockchain – really? The concept of Web3 remains unclear to many — even though it could become one of the most transformative technological shifts of the 21st century. Often associated with digital currencies or NFTs, the term is frequently dismissed without a deeper look at the underlying technology. This handbook aims to change that. One question we often hear at Blockwall — especially from investors starting to engage with Web3 — is: “Can you recommend a clear, structured overview of the space?” So we wrote one. 📘 Introducing the Blockwall Web3 Handbook – a long-form introduction for investors, builders, and curious minds. It provides a high-level overview of crypto and Web3, the breakthrough technologies behind them, their guiding principles, and how they’re reshaping the internet. It also explores: → The evolution from Web 1.0 to 3.0 → The role of blockchains and digital infrastructure → Real-world use cases in finance, payments, and beyond 👉 Read the full piece here: https://lnkd.in/dcVa9F-u (Estimated reading time: 90 minutes) We’d love your feedback — and if you find it helpful, feel free to share it with others exploring the space. #Web3 #Crypto #Blockchain #Tokenization #DigitalInfrastructure #VentureCapital #Blockwall

27

4 commenti